Marketing Tips for Creative Concert Promotion

Over half the people in the U.S. are attending at least one live music event every year. When you're in the live music business, that means there is a whole lot of opportunity out there. Like so many things, though, it's a matter of going out and getting it. 

To make the most out of your potential for ticket sales, proper concert promotion is crucial. By planning out and executing a successful campaign across multiple platforms, you'll be increasing your reach and maximizing your ticket sales. 

Want to learn the best methods of show promotion? You're in the right place. Read on to learn the best marketing tips for concert promotion. 

Stay on Budget 

Before you begin your concert promotion, you'll need to decide on a realistic budget. It can be quite easy to overspend, so settle on a number and stick to it. 

If you need a better idea of what you'll be spending, then create a spreadsheet of different media and concert promotion options. If possible, learn the return/reach and include that in your data. 

Know Your Audience 

Whether you're throwing a benefit concert, virtual concert, or traditional live concert, one thing should remain constant: you should know who your audience is. By knowing what their preferred platforms are, and what type of concert promotion would grab their attention, you can plan your strategy accordingly. 

For example, if you know that the live entertainment in your concert tends to draw an older crowd, then you might consider Facebook marketing or even an ad in the newspaper. On the other hand, if your entertainment has a younger draw, then you might be better off passing out flyers at venues or planning out an Instagram campaign. 

Choose Different Media Avenues 

To get the most out of your concert promotion, you should try to spread your campaign out across multiple media channels. For example, you can create print ads and posters to post in your city, but you might also consider promoted email and social media ads as well. 

Don't Skimp Out on Concert Promotion 

You'll never sell tickets to a live concert that no one knows about. That's why it's best to invest as much as you can into your concert promotion. More often than not, the return will be worth it. 

Give Yourself Time to Plan 

There are so many things that go into concert promotion, and you'll want to give yourself plenty of time to prepare (and execute) your campaign. 

Not to mention the fact that most people have their calendars planned out in advance. If you're looking to score a spot on their schedule, then you have to give plenty of notice. That way, when they come across your event, no schedule conflicts will stand in the way of them purchasing tickets. 

Want to know what happens when you don't give yourself enough time to plan for your concert? Look no further than the recent dumpster fire that was the Fyre Festival.

Promoting Your Live Show 

Anyone can throw a hugely successful show, but it takes the right promotion strategy to do it. Now that you know the best tips for concert promotion, you'll be prepared to sell out your next live event.

Get the Word Out: Tips for Online Promotions

The internet has radicalized the way that most industries do business. It's never been easier to connect with consumers in a personalized way, and many businesses are taking great advantage of these new opportunities. 

However, determining how to best stand out from the noise online can be a tricky situation. Many small businesses consider running online promotions to help draw in web-savvy users. 

How can you get in on this kind of action and help increase your sales? Read on and we'll walk you through everything that you need to know about business online promotions. 

Know What Your Goals Are 

Before you start your online promotion roll-out, before you even decide on what kind of deals you might offer— you need to decide on what your hoping to get out of the experience. You need to be specific! 

It isn't enough to just say that you want your business to do better. Do you want to bring new customers? Do you want to increase sales from existing customers? Do you want to increase awareness of your business in the eyes of your target audience? Are you just trying to increase eCommerce sales, no matter from who? 

These are just a few of the many goals you might need to consider for your promotional period. Depending on what your goal is, you might offer different types of promotions to help you reach these goals. 

Once you select your goal, pick a promotion that will help target that goal. If you want to increase awareness or bring in new customers, perhaps you'll offer a coupon to any customers who get their friends to sign up for your mailing list, for example. 

This is the kind of thinking you want to get in when it comes to online promotions for your business. 

Promote Your Promotion 

It may sound obvious, but you'll need to get the word out about your promotion just as you need to get the word out about your business. The more unified front you can provide when announcing your promotion, the better result you'll likely obtain. 

Go to your e-mail list first and create a strongly-worded and eye-catching e-mail detailing the promotions. Make note of the visual designs and phrasing you use here to describe the promotion. You'll want to use this same language and imagery everywhere you talk about the deals you're offering. 

Before blasting this out to your e-mail chain, add an appropriate page to your website with details on the deal. Write about it on your blog. If you need, pop a banner on top of your website letting visitors know that a promotional period is in place. Summarize what you're offering, and provide a link to the appropriate page if applicable. 

Then, make sure you're getting the word out on social media as well! These days, that's where many users will first hear the word of your business promotion. Connecting with users on social media can help your business a lot with running promos. 

Mastering Online Promotions 

Running online promotions can be a great way to drive sales and reach your business goals. If you've never run a promotion before, the above information can help. 

Need more advice on promoting your small business properly and profitably? Read on in our blog's Marketing section and we'll walk you through what you need to know about improving your online promotions.

5 Benefits Of Using A Commercial Printer For Your Promotional Printing Needs

As a business, you're going to find yourself using a lot of resources towards marketing materials.

Everything from social media marketing to local advertisements needs to be accounted for, but that's not all.

Commercial printing is as important as a sales aspect to your business as it ever has been. The quality and quantity of your collateral pieces have a direct effect on the quality of your brand.

There are several benefits to having a commercial printer when you need them most. Your business will thrive on its marketing material for years to come.

Here are a few factors as to why you should heavily consider purchasing one.


1. Full Customization

You and the employees of your company have unlimited creativity at your disposal.

Each of you brings unique styles to the table, and your company will thrive on taking advantage of the in-house talent.

However, that won't be possible if your printer limits the quality. The ideas that you and your workers envision won't become reality if your printer isn't up to the task.

Setting yourself up with a commercial printer gives you access to the highest-definition of photo quality imaginable. The pictures and designs that your creative team comes up with will pop to life!

Your printing needs will differ from day to day. One day you may be looking for a large-scale poster, while the next day you need to print out 1,000 copies of the same brochure.

Marketing will need a printer that can keep up with the demand and all of the ideas that they come up with.

Whatever your printing need is, setting yourself up with commercial printing services will set your marketing strategy up for success.


2. Time-Efficiency

What's the one thing in life that you and your business can't get back once you've used it? Time.

You simply can't get enough of it. It's invaluable to your operations, and using it in the most efficient ways is of utmost importance.

Now, imagine if you didn't have to worry about the printing portion of your business at all...

Producing the quantity and quality of the printing you're striving for will need a big commercial printer to do so. That can be a hassle to maintain.

It's best to partner up with a team of commercial printing experts who know the ins and outs of the machines and services that you'll need. You simply tell them the specifics of what you want to be printed, and they'll make it happen!


3. Company Car Wrap Job

If your business and products are valued by several different types of target customers, you'll want to find different ways of easily reaching the masses.

You have to try to find places that they're all going to be. Otherwise, you'll be wasting valuable resources without a return.

The one place you can find just about any customer? The roads.

Everyone transports to and from their job, whether by car, bike, or something else.

Catch their eye by designing a wrap job for your company car, that way you'll have a billboard that literally drives itself.

Commercial printing can help you do just that, designing and laying out a wrap job or just a few pieces to stick around the car, to pitch your service to others.


4. Quick Turnaround

As prepared and organized as you try to be, there will always be times in business that you need something printed as soon as yesterday.

If you have an average office printer in your office, you'll be completely at the mercy of its capabilities. It wasn't designed to dish off thousands of flyers at a time.

Worse than that, you'll wait all that time for it to print (assuming the tray doesn't get jammed), just to find out that the quality doesn't meet your expectations.

Meanwhile, a commercial printer can have those flyers printed, folded, and ready for the big sales convention.

Things go just as fast if your commercial printing isn't in-house. Commercial printing services are always available.

You just simply send them your ideas and they can print it off within a few hours. 

It can even be delivered to you overnight so that you can have the items at the exact time that you need them.


5. Size Doesn't Matter

Printing needs come in all different shapes and sizes. You could need anything from paper flyers, yard signs, window stickers, giant posters, etc.

Needless to say, your typical office printer won't be able to pull off some of those bigger sized ventures. That leaves you scrambling to find a nearby printer to do a one-off job for you.

A commercial printer can keep your business timeline on schedule regardless of the size that you need. It's made to cater to any possible printing assignment that you have.

Your brand's quality and efficiency shouldn't suffer because your printer can't do the one job that it's been tasked with.

Even worse, you may completely ax a game-changing idea because the printer you have can't pull it off. Your mediocre printer is holding you back, and it's time to break up with it for good.


Invest In A Commercial Printer For Your Business

Now that you've seen the benefits of a commercial printer, it's time for you to find ways of gaining access to one.

Let this be the start of a beautiful new marketing venture for you and your creative team!

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