5 Tactics to Develop a Game Changing Marketing Plan for your Business

tactics develop marketing plan for business

Are you building your business or growing your audience in an online space? Are you having trouble identifying what to do next or how to effectively grow your business to the next level? 

If so, then you’re in the right place. Keep reading to learn five key tactics that will help you create the perfect marketing plan for your business. 

Don’t spend another minute wasting time wondering what to do to market your business. Get started creating a marketing plan of action today.

1. Start With the End in Mind

What are your goals for your business? And how will you know when you’ve reached them? You need to know where you’re going so you don’t end up with a business you don’t like and didn’t want in the first place.

Many people start a business to get away from their job but find themselves creating a worse job for themselves in a business they own. Be sure you start with your end goals so you create a business you love and want to work at every day.

2. How Will Your Business Make Money?

Will you sell products or services? If you sell a service, will you do the work or will you hire contractors and create an agency?

If you sell products will they be physical or digital? And if you’re going to sell products, will they be products you’ve created yourself or will you sell products from other business owners. Affiliate marketing is a great way to build a business quickly without having to create a product yourself. 

Do your research and build your audience and you will find yourself running a successful online business quickly. To shorten your learning curve, take advantage of a course such as Wealthy Affiliate to be sure to get the most out of this lucrative marketing strategy.

3. Determine Your Desired Timeline and KPIs

As you create your marketing plan you need to establish milestones so you can ensure you’re headed in the right direction. Additionally, having a rough estimate of when you want to reach certain milestones will help you determine target dates for certain campaigns and launches. 

4. Identify Your Marketing Strategy and Tactics

Before we can dive into tactics that will grow your business, we need to establish the difference between strategy and tactics. Many people want to dive into tactics without first establishing their strategy. But this formula is ripe for disaster as it's similar to heading out on a road trip without a GPS device. 

Your strategy is the high-level view of your business, what is your end goal? Are you building an e-commerce store or creating a service business? How will you earn money in your business and how will you know when you've reached the pinnacle of your career? This is your marketing strategy. 

In contrast, your tactics include the steps you will take to achieve your strategy. Your tactics might change and evolve over time. However, your strategy rarely changes unless you change a large portion of your business.  

5. Identify Your Target Audience

Who will you sell your product or service to? You need to decide who you want to market your business towards so that you can effectively market your business. 

Additionally, determine where your audience is hanging out online. This will help you focus your marketing to the right people. You can’t draw the right audience to your business if you’re marketing in the wrong location or targeting the wrong audience.

Building your audience happens naturally on social media when you engage with your ideal customer. Don't discount social media as something only for the younger generation. Everyone is on social media these days and your business needs to be also. 

Know Where Your Business Is Going With a Standout Marketing Plan

When you create your marketing plan, it can be difficult to know where to start. Answer these questions so you can easily create a marketing plan you can follow and build your dream business. Marketing is a must!

For more great information on this and other business topics, check out the rest of our blog. Visit the Marketing section of the Frugal Finance Blog for additional assistance with your marketing plan formulation.