Frugal Digital Marketing Tips For SMBs

frugal digital marketing tips for smbs beginner online advertising strategies

When it comes to communication and marketing, Bob Dylan said it best when he sang, "the times they are a-changin'." The onset of modern technology has no doubt been explosive in terms of how we receive information and from where we receive it. Knowing how to reach and engage your target audience is key to success. We used to rely on television, newspaper ads, billboards, word of mouth, radio and other static platforms which now all sound rather dated compared to internet marketing

Our current Digital Age is fast, revolutionary and a language all on its own. It’s no wonder a lot of businesses are struggling to keep up with their competitors and are left feeling a bit overwhelmed and stranded. It was a difficult learning curve for a lot of companies, especially traditional and low-tech businesses, in the past couple of years with lockdowns and shutdowns. Many small businesses without strong digital marketing strategies and know-how lost a lot of money or shut down completely.

But this doesn’t need to be the case for frugal entrepreneurs, SMBs, and SMEs. Small business owners can reap the benefits of affordable, flexible and professional marketing strategies to boost them to the top of their industry and keep them there. 

What Is Digital Marketing? 

So, what exactly are we talking about when referring to digital marketing? Digital marketing is composed of channels and strategies like these outlined below: 

Social Media Services: Everything including strategy, ad management, data reporting, and content and community management across social networking channels. 

Paid Advertising: Media strategy, design, reporting and analytics, campaign management, ad copy and account optimization. 

Search Engine Optimization (SEO): SEO strategy, on-page optimization, computer analysis, keyword research, SEO content and SEO Health Checks. 

Email Marketing: Email strategy, list management, campaign testing and reporting, managing replies, design and copywriting and campaign management. 

Website Optimization: Landing page optimization, UX audits, data-driven insights, A/B testing, hypotheses testing, mobile optimization and behavioral analysis. 

Marketing Reporting: Customer lifetime value, campaign performance, web analytics, social analytics, blog performance and return on investment. 

Graphic Design: Branding and logos, display ads and banners, infographics, social media posts, engaging email and digital or print work. 

Copywriting: SEO content writing, landing page copy, e-commerce content, email newsletters, blog writing and paid media. 

Web Management Services: Website security, back end updates, analytics and reporting, web hosting support, content updates and website audits. 

 Website Development: WordPress sites, Shopify websites, tracking and analytics, project management, HTML sites and mobile vs desktop web page building. 

As you can see, there is a lot more to it than meets the eye with digital marketing. Whilst some might argue marketing is a fairly obvious component of business operations to tackle, there’s simply no denying that in today’s technological landscape this is a highly skilled arena. The truth is there’s a lot to take on, and often this is where a lot of companies struggle as the reality versus expectation are amiss. Large corporations can dedicate substantial budgets because they know with proper digital marketing, financial gains will follow. 

Hire A Top Digital Marketing Agency

There are many companies like Vayner Media, Neil Patel Digital, and Schiemer Consulting rated as top agencies specializing in Digital Marketing worldwide. There are plenty of options online to choose from when it comes to digital marketers and inbound marketing firms. 

Your best bet is to do some research and contact a few to get a feel for them. Do their core values align with yours, and do you get a sense that they’re in the business of fully supporting you on your quest to enhance your business? What are their credentials, and what does the fine print say? A little time invested in some digging around can save you your hard-earned cash down the line. 

Outsource Social Media Marketing Management

What about businesses who want and need the growth of an online presence but lack the budget? Where do they go? Well, outsourcing your social media services needs is the perfect solution for many businesses. These outsourced SMM agencies offer you a professional agency type experience with all the bells and whistles, but with more affordable freelancer rates. What’s more, you’re free to opt-out at any time if your budget shrinks and aren’t tied into complex contracts spanning months and years. There’s a no-questions-asked policy for many of these organizations, so if your circumstances change and you need to put things on hold for a while, or indefinitely, there’s absolutely no negative impact for you. If we have learned anything this past year, it’s that flexibility is crucial for companies. 

Maximize Your Digital Marketing On A Budget

Outsourcing simply means you have access to specialist services without the heavy financial overhead costs. Furthermore, you can adapt your plan as your needs change and evolve, leaving you free to concentrate on the areas of your business you really want to. Visit more of our digital marketing and social selling blog posts for some more insights into how simple and affordable digital marketing can expand your business and add actual value today. 

New Frugal Finance Blog Posts & Articles