ETF Empowerment - Paul Green Investing Interview Followup

We recently caught up with Paul Green who is an increasingly influential retail investor, markets thought leader, and believer in liberty. We appreciate having him in this exclusive follow-up 2026 interview on his investments and thoughts on the current market / economy. Follow him on X.

How Did You Get Started With Investing?

I started investing around the beginning of 2021. I had made the decision to start winding down operations at my car dealership within 2 years, and knew I would have some money coming to me as I ceased operations. I didn't want to just have my money parked in a savings account, which at the time was paying 0.4%. I also had recently turned 50. I realized I had done a poor job of preparing for retirement. I have a small pension coming my way from a job I worked at years ago, but just having that and social security wasn't going to cut it. It dawned on me that I had a limited amount of time to make up for that. That is when I started reading about investing in the stock market. 

You Have Become Somewhat Of A Financial Influencer And Geopolitics Influencer On X. How Did This Come About? 

I don't really consider myself to be an financial influencer on X. I have some people, like yourself, who ostensibly follow me primarily for financial content, but I don't see me being particularly influential in that regard. I give my opinions, talk about what I do in my own portfolio, both the good and the bad, hoping someone can learn from my mistakes or maybe be inspired to try a different approach. If anyone considers me an influencer for that, I am flattered. As far as being an influencer in geopolitics, once again, I don't see myself being an influencer, as there are lots of accounts with a much bigger platform than I have. 

But sharing my thoughts on the political scene started in 2015. When I created my X / Twitter account, I was primarily just talking about pro wrestling. As the 2016 presidential primaries started to take shape in May 2015, I felt it was important to give my take on what was going on. I always had an interest in politics since I was a child, and I did things like win a write in campaign to be elected to the county executive committee, a brief campaign to run for state assembly, etc. Talking politics came naturally to me, and I tend to be sarcastic and poke fun at events, which got me a small but loyal following. I come at things from the libertarian perspective, and the people who have stayed with me or the new follows I get for political content are more aligned with my libertarian philosophy of personal liberty, free markets and following the Constitution. 

I have been followed by some strong voices in that sphere such as Thomas Massie, Justin Amash, The Libertarian Party official account and too many others to name, so maybe some people have taken notice. 

What Is Your Favorite ETF Right Now? 

If you force me to pick one, at this moment, I like RDTE, the Roundhill ETF that uses a covered call strategy playing the Russell 2000 Index. It pays a dividend weekly, and the NAV has been stable in comparison to a lot of the other weekly paying ETFs out there. 

What Do You Think About The Recent Market Volatility? 

The recent market volatility has caused me to take a more cautious approach. The amount of dividends I receive has dropped, and I am trying to play it a bit more safe until the global instability regarding our military operations against Iran have played out. 

Are You Bullish Or Bearish Overall On The U.S. And Global Markets? 

On both US and global markets, I am bearish in the short term. I previously mentioned the US/Iran conflict as a factor. I am also a bit concerned with Trump's nominee to be the next Fed Chairman. If the new chairman succumbs to the pressure and lowers interest rates too quickly, you could see inflation spike. Long term, I am bullish. I have seen enough cycles over the years to know things eventually go back up overall. 

What Do You Do In Your Personal Life That Helps With Your Financial Success? 

I don't live an extravagant lifestyle. My father always told me "It is not how much you make, it is how much you keep." That is one lesson that I always remember. I have fun and enjoy life, but I don't worry about keeping up with what other people are doing. The only person I am competing with is myself, trying to be better tomorrow than I was today. 

Thank you so much for your time Paul, and keep crushing it on social media along with in the market!

10 Tips on How to Get More Leads Generated

While consumer confidence has dipped slightly due to recession scares, for the most part, this year's economy has been extraordinary. There are still a lot of leads out there for your business.

Given that fact, if you have had a soft year, you shouldn't have. There is more opportunity to grab new customers than ever before and things are going to get a whole lot harder as we push further into the digital age.

Fortunately, the year isn't over yet. If you want to pick up some new leads and finish the year strong, look no further than our lead generation suggestions below. We will lead the way...


1. Lock Away Your Premium Content

If you provide well-researched content on your website that is targeted at B2B audiences, don't just give that information away for free. Make people exchange their email information for access to your business content.

Getting a B2B representative's email address means that you have the opportunity to market to them for years to come which could prove to be lucrative for your company. What is better is that most people don't put stock into the value of their email address which means that they will willingly share it in order to see a case study, whitepaper, or another premium piece of content. To learn more about B2B startup news strategies and industry trends, visit our marketing section on this blog.


2. Start Getting Published in 3rd Party Publications

Most business owners have a blog where they post valuable content for their customers. If you have already checked that box, great! In order to expand your reach, you are now going to want to start publishing on other businesses websites.

When people write blog content for another website or blog, it is called guest posting. While guest posting may not be mentioned as much as it was a decade ago, it is still an excellent way to get in front of a new audience and score backlinks to your website which can improve your Google rankings.


3. Advertise on Facebook

Google used to be all the rage when it came to digital advertising. While Google is still a good place to invest some of your advertising dollars, we have to say that our preference these days is to buy Facebook ads.

Facebook has richer data on its users than Google does which means that if you are targeting odd interests like movie preferences or political affiliations, you can. Also, we find Facebook's ad tools to be a lot easier to work than Google's, especially for beginners.


4. Optimize Your Landing Pages

All of the Facebook ads in the world aren't going to get you new leads if your landing pages are poorly done.

For the uninitiated, your landing page is where you send a prospective lead when they click on one of your ads. In theory, your landing pages should get your prospect hyped on a product or service that you're selling which will hopefully lead them to buying.

A great landing page is one that is concise, motivational and has clear call to actions that seamlessly guide your target towards an intended action. There are a number of great landing page optimization guides online that you can sift through to help streamline your page's performance.


5. Launch a Referral System

Word of mouth recommendations are incredibly powerful when it comes to bringing people into your business. The problem is that most of your customers are too busy to go around telling people about your company. In order to incentivize satisfied customers to spread the news about you, reward them through a structured referral program.

A good referral program is one where the person that refers somebody to you gets a reward for bringing a customer through your doors and your new customer also gets a reward for coming in. Rewards can be anything from discounts on services to gift cards.


6. Invest in Personal Marketing

Given the amount of digital clutter that's out there, many of the most successful marketers are transitioning towards personal marketing. Personal marketing is any means of marketing that is tailored to a specific customer.

For example, companies look at who their top customers are and regularly send them postcards thanking them for their business and offering them special coupons to make another purchase. When attracting new customers, you might modify that strategy and write hand-written letters to members in your community letting them know about what you are doing and asking them to support your goals.

Anything that makes a piece of marketing feel like it is intended for somebody and not for anybody can go a long way in grabbing people's attention.


7. Make Sure You Are SEO Optimized

It is the digital age of lead generation. Your online presence should be SEO optimized by now.

If you have no idea what we are talking about, read our guide on SEO to start getting on good terms with Google. With good SEO in your corner, you will notice that the number of passive leads that pour into your website go up dramatically.


8. Add a Chatbot to Your Website

If a customer lands on your website outside of business hours and has a question, how can they get them answered? If your answer is for them to "wait until tomorrow morning", you're losing business.

Chatbots are digital assistants that can answer most customer's general questions 24 hours per day, 7 days per week. That additional support can go a long way in netting fringe leads that are looking to make an impulse buy but need a push.


9. Work With an Agency To Load Up On Leads

Getting new leads can be tricky business. If you are not well versed in today's tech-focused landscape, you may find yourself spending a lot of money to roll out a lead generation process that never picks up steam.

To make sure that the time and money you spend on getting leads actually lead to results, consider hiring a marketing agency to help you with your B2B and B2C marketing efforts.

While agencies will set you back a few bucks, the extra investment for guaranteed traction is worth the spend. 

10. Purchase Pay-Per-Click (PPC) Advertising 

Pay-per-click advertising like Google Ads, Bing Ads, YouTube Ads, or Facebook Ads are about bidding on certain search or content keywords to drive relevant visitors to your website landing page. 

Once you figure out your target keywords and conversion rate, you can begin to create a lead generation and sales machine. You want to get to the point where you bid $5 on ads and earn $10-15+ in the end after lead conversion so your online ads are always profitable.


Get New Leads and Give Your Business New Life

Nothing reinvigorates a business quite like landing new leads! Use our tips to get your lead generating efforts cooking and feel free to check out more of the content right here on our blog if you would like additional business advice. 

Visit the Sales section of the Frugal Finance Blog to learn more about lead generation and sales strategies. Lead the way!