Grab Their Attention: How to Create the Best Display Ads

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The US Small Business Administration recommends spending 7-8% of your gross revenue on marketing.

In order to make the best of this money, you have to create effective ads. However, with the amount of content competing for people's attention in today's world, this is easier said than done.

Read on as we look at the features of the best display ads for your business online marketing strategy.


What Is Display Advertising?

Display advertising takes the form of graphic ads placed on social media, websites, or apps.

Display ads will often appear to targeted users to maximize the effectiveness of the ad.


What the Best Display Ads All Have in Common

Like anything else, there is a right way and a wrong way to do display advertising. Below are the steps you should take to make the most of your display ads.

If you're a complete beginner to the world of display advertising, you can learn more here.


Use Eye-Catching Visuals

This is important for any ad with a visual component. You need to capture the attention of prospective clients or customers.

Use bright colors and unusual patterns. Remember, your display ad will probably be competing with other ads on the same page. You need to make sure yours is the one people click on.

If you don't have an aptitude for this, consider hiring an artist or graphic designer to help you.


Consider the Ad's Platform

The nature of your ad should be dictated to some extent by the place it will end up.

On blog pages, for instance, a huge number of visitors will click away before even reading the first few lines. If you're advertising on a page like this, your ad will do much better if it appears across the top of the page (these are called banner ads).


Appeal to Emotions

A technically perfect display ad is of little use if it doesn't tempt people to click on it. In order for an ad to have the desired effect on someone browsing the web, it needs to resonate with them on an emotional level.

This can be achieved in many cases by using actors with persuasive facial expressions. 


Make Use of Data

One of the great things about internet advertising is that you can see exactly how well it works. 

Not every display advertising campaign works perfectly straight away. When you put something out, assess the data on the clicks it receives and modify your approach accordingly.


Target Carefully

Always keep your target audience in mind. This will inform the nature of the ad, as well as the place you should advertise.

For instance, a product aimed at older teenagers is likely to do well on social media platforms. For someone in their fifties, a news site might be more appropriate.


How to Make the Most of Display Advertising for Your Business

In a world that is increasingly oriented towards visuals, display advertising and creative banner ads have never been so important.

The best display ads will drive traffic to your website and increase demand for your product or service, while also making your company look more professional.

If you enjoyed this article on creating the best display adds, be sure to check out some of our other online marketing articles! We post regular content on everything to do with finance and marketing. Visit the Social Media and Marketing sections of our business blog right now for more tips on display ads and banner advertising.

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