Marketing Your Business: 7 Advantages of Whiteboard Animated Videos

advantages whiteboard animated videos business marketing

In these days of short attention spans, videos and animations are both key to savvy marketing. 

That's why whiteboard animated videos are quickly becoming one of the most important tools for marketers. They can easily convey, in an attention-grabbing way, complicated information as inexpensively as possible. 

Look, we all know that PowerPoint presentations tend to be a little dry and boring. By using a whiteboard video, however, it's possible to transform even the dullest of material into something compelling. 

So let's take a look at seven reasons why whiteboard animations have the power to up your marketing game: 


1. It's Attention-Grabbing

A major part of the marketing equation is attracting and holding a potential customer's attention. 

And therein lies the rub. Humans are notoriously fickle and distracted creatures, restlessly in search of novelties to assuage their boredom. 

The beauty of whiteboard animation videos is that they can grab a viewer's interest, and evolve an intriguing storyline. The other thing about humans is that they love a story. A whiteboard cartoon can do all this in a way that doesn't break the bank. 


2. Simplicity Is the Key

It's not just that whiteboard animation videos can tell a story. The real kicker is that they can do so with a refreshing simplicity that is charming and pleasing to viewers. 

By animating a presentation, and introducing humor and pizazz, you can present your ideas in an intriguing way. 


3. Better Conversion Rate

Attracting a viewer's attention is one thing. But you also need to convert that into action. 

And since people are more likely to stick with watching a fun, engaging video, whiteboard marketing often translates into a big boost for your sales. 


4. Versatility

One of the main benefits of whiteboard animations is that they can be incorporated into just about anything. 

For instance, if your marketing strategy relies on social media, whiteboard videos can be easily integrated on these platforms. Ditto for emails, blogs, websites, and whatever other digital marketing platforms your business uses. 


5. Whiteboard Animations Are Optimized for Digital Devices

Whiteboard marketing works very well with handheld devices, such as smartphones, tablets, smartwatches, etc. 

A lot of today's internet traffic and digital marketing occurs on mobile devices, so viewing and sharing a whiteboard video has never been easier. 


6. Endless Uses

Whiteboard animations really do have a bewildering variety of uses. 

They can be used as informative infographics, instructional videos, educational tools, and virtually anything else you can imagine. Read on here for more ideas on how to utilize whiteboard videos. 


7. International Engagement

Whiteboard cartoons have a big advantage over text-based or audio material: there's no language barrier to overcome. 

This means you can break out of the local market, and expand to reach a global audience. And that means a greatly enlarged pool of customers. 


Make the Most of Whiteboard Animated Videos

If you're looking to boost engagement, and enhance your marketing reach, whiteboard animated videos are an excellent tool. And they're also a lot of fun to design and create. 

Need more video marketing advice? Check out our blog for more great articles and ideas. Visit the Marketing section of our site to learn more now!