4 Low-Budget Marketing Tricks Small Businesses Must Know

low-budget marketing tricks small business frugal advertising affordable branding

Did you know that Ariana Grande can charge brands $1,000,000 per Instagram post?

Whilst big brands are able to throw huge sums of money at celebrities for endorsements, it is not an option for smaller ones. Small businesses need to find other ways to get themselves in front of people without breaking the bank.

This is more than achievable if you know what to do and the ROI can be huge.

In this article, we are going to share with you some simple marketing tricks and tips, which you can put in place in your marketing strategy.

Read on for more information on frugal marketing tricks for small businesses.

1. Be Active On LinkedIn

Businesses often overlook LinkedIn or use it incorrectly. It is a great place in which to get your business in front of people and grow your brand.

Start to join groups and publish content from your blog which can be useful. Start to engage with users and build up stronger connections that may serve you well in the future.

2. Create Interesting Content

Some businesses seem to think that posting anything on social media will do and serves a purpose. It doesn't.

Instead, you should get together with your team and come up with some ideas for great content. If you are struggling for ideas, look at what other successful brands are doing and put your own spin on it.

You can also stay safe on your blogs by posting 'top 10 tips' and review articles. These are being searched regularly by people and won't be a waste of time.

3. Search For Discounts On Ads

Social media sites and search engines will often offer discounts on advertising. Search the internet for codes and vouchers which you can use to keep your spending down.

Advertising on social media and search engines is a fantastic way to get in front of the right audience. On social media, you can tailor your target audience so there only shown to people who fit your target market.

You should certainly consider advertising on these platforms. You can even get Google ads credit to help you in these tough times if you wait long enough for their annual promotions of up to $150 in PPC matching.

4. Create Video Content

If you manage to create a viral video, your sales can skyrocket overnight and your brand awareness increases.

Businesses have realized the power of video advertising for decades through commercials, and most recently, on platforms such as YouTube.

Don't worry if you have never made a video in your life. It's easy to get your videos made by freelancers on sites like Fiver for a small fee. If you are stuck for an idea, instructional videos are very popular.

Ultimate Marketing Tricks For Small Businesses

We hope you have enjoyed this article and can utilize our marketing tricks for your business.

It may feel like marketing is hard to master and you are not making the progress you want, but with these tips, you can. You also don't need to spend loads to get your products and services in front of the right people.

Why not check out the rest of our blog for more great information on marketing and finance? Visit the Marketing section of the Frugal Finance Blog now to learn more about affordable marketing tricks for small businesses.

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