5 Tips to Using SEO and Social Media for Digital Marketing

using seo and social media digital marketing strategy

In the modern business era, you must develop your online presence. While it's important to offer unique, top-of-the-line products and services, none of that matters if you're invisible to consumers. 

Two of the most important digital marketing strategies to build brand awareness revolve around SEO and social media. However, these two marketing platforms can be difficult to master. To take full advantage of the benefits of SEO and social media, it helps to know some tips and tricks to make your efforts more effective. 

Keep reading for our top suggestions on SEO and social media for overall digital marketing success.


1. Research Effective Keywords for Your Niche and Industry

First, you need to understand how SEO works. SEO is the coding within websites that directs search engines to their content based on keyword searches. The higher your SEO ranking, the more visible you are to search engine users, thus, the higher your website traffic will be.

To direct your target audience to your website, you need to research the most effective and common keywords used in your industry. You also need to figure out what keywords are relevant to your niche. You want keywords that are common, but also more specific, to avoid getting lost in a sea of generic search engine results.


2. Invest in Expanding Your Visibility

If you're a relatively new business and are just getting started with SEO and social media, it may be beneficial to invest in a paid digital marketing strategy. We recommend using search engine marketing or SEM. 

SEM allows you to pay search engine sites, like Google, to present your website at the top of search engine results pages for certain keyword searches. You pay the search engine site a predetermined amount for each click your website receives. 


3. Focus on Local Keywords

For local business owners, one of the most important SEO concepts to implement is localized SEO and tourism SEO. Use local keywords referring to your geographic location (city and state). This also includes using phrases like "near me" for people who use causal language while performing searches.

You'll also want to register with listing services like Google My Business to make it easy for consumers and/or tourists to find your information quickly and conveniently. Google My Business presents your website on the search results page with your address, contact info, store hours, and other important information.


4. Figure Out the Best Content for Your Target Audience

To be effective at SEO and social media marketing, you must understand your audience:

  • What do they like and dislike?
  • What are they passionate about?
  • What are their problems?
  • How can you solve their problems?
  • Is your target audience a specific demographic of people (age, gender, location, etc.)?

The more in-tune you are with your audience, the more you can cater to their needs. This builds trust and credibility with them and creates the foundation for a stronger relationship.


5. Use Paid Social Media Marketing to Improve Your Marketing Strategy

Finally, remember that social media is a great tool for communicating with customers. However, this doesn't just have to apply to your current followers. You can use paid social media advertising to expand your reach to other social media users.

When you pay for advertising on social media, you can choose how much money you want to spend per day, which dictates how many people see your ad. Moreover, you can select the exact demographic of people you want to target to avoid wasting money on people who won't care about your products or services.

Finally, paid advertising programs provide important feedback regarding ad performance and user engagement. This helps you refine your ads to increase your marketing efficacy.


Looking for More Tips on SEO and Social Media for Business Marketing?

Are you looking for more ways to improve your SEO and social media marketing? If so, be sure to stick around and check out some of our other search engine optimization and social selling articles before you go. Our website is dedicated to helping small business owners like you increase your brand awareness and thrive in a competitive business environment.