Will Rhind is the Founder and CEO of GraniteShares. Follow him on X and LinkedIn.
How Did You Get Started In The Financial Industry?
I joined the Japanese Investment Bank Nomura as my first job after college. I moved into asset management around one and a half years later joining Barclays Global Investors (now Blackrock). I joined at the right time as the firm was launching the first ETFs in Europe and the ETF industry we know now was just beginning.
Why Are You So Passionate About ETFs And ETPs?
I was lucky enough to start working with ETFs at the very dawn of the industry in Europe and the US. I have worked with the product for almost my whole career now and have seen the amount of assets managed grow to approximately $13 Trillion today. ETFs have revolutionized asset management and the way we invest. They have replaced the legacy mutual fund as the investment vehicle of choice and offer investors a huge range of investment choices at very low cost. The exciting part to me is that I still feel we have a long way to go in terms of growth, strength and depth of offering.
What Sets Your ETFs And ETPs Apart From The Competition?
Over time we have developed a specialty in what we call high conviction ETFs. High conviction ETFs are, as the name suggests, investments that are designed to offer a greater potential for reward and risk. Leveraged Single Stocks have been a new ETF phenomenon that we pioneered and are a market leader in.
Investors like the ability to trade daily leveraged exposures, typically +2X, to popular stocks such as Nvidia (NVDL), Tesla (TSLR) Palantir (PTIR). We offer an exciting range of options ETFs called YieldBoost that aim to generate high yields from options selling strategies. We also offer Gold (BAR) and other unique strategies all centered around our high conviction philosophy.
What Is Your Favorite ETF Right Now?
Like my children I love them all equally but I do think that our YieldBoost ETF range has some really exciting potential. It is a totally unique approach that sets itself apart from the competition.
What Is Your Top Piece Of Advice For Investors?
There are so many things to say but I think time horizon is probably one of the most valuable things to consider. Most people probably don't think long term enough when it comes to investing or markets. Markets can be volatile but knowing that the market will go up over a long enough time horizon probably helps you sleep well at night which is invaluable.
Thank you so much for your time and insights in this exclusive interview Will Rhind when it comes to ETFs and investing! Keep up the excellent work with GraniteShares.
