How Does Paid Traffic Work?

Most of us have been a part of PPC without even realizing it. This has become a significant part of online businesses and many people have started to earn more because of PPC. 

But, there are still some who don't quite know what PPC is and how it works. Well, this is why in this article, we will explain all about it. We will dive into the depths of PPC and what it actually is. 

What Is PPC, And How Can You Set Up A Campaign?

When you have a business that you would want to advertise more to the public, and you don't know how to do it, PPC might be the correct answer to that. And you may think how is that possible. 

Well, let’s explain how you can earn money from PPC. 

The first thing you need to know is that PPC or pay per click is a type of online marketing. With this type of marketing, you as the advertiser will pay a fee every time someone clicks on your ad. This means that you will pay a person to advertise your business, and when a possible customer clicks on it, there is a chance for you to get an actual customer. 

The reason why business owners utilize this form of advertising is that they want to make people become more aware of their business and brand. They use keywords that will generate more people for their website. 

Once some people use those keywords, they will most likely be transferred to your website, and from there on, there is a possibility for them to buy something from you. This is all you need. Once you have people on your website it is that means that the number of customers will increase. 

But, for a business owner to be able to do this, they will need to know how to make the right campaign. That means that you will need to choose the right keywords, know where to advertise. 

Once you have figured this out, you will have no problem with your campaign. 

Is PPC Advertising The Best Option? 

Having to invest yourself in digital marketing can be challenging. PPC is not the only type of digital marketing that exists. There is another one that is quite popular, and it is called SEO. This stands for search engine optimization. 

SEO and PPC are the two most used marketing strategies that business owners go for. But, it can be a bit challenging when you have to decide on one. They are both excellent, but which one is better? 

SEO can be used when you are writing articles. In those articles, you can use keywords that will have the link to the specific website you would want your possible client to find out about. PPC, on the other hand, is something else. 

For a person to find your website, they will need to click on an ad, and for that, you will have to pay each time that that happens. 

Both options sound good, but you, as a business owner, know what will bring more traffic to your website. If you want to know more about these two digital marketing tactics, keep reading. 

Do You Need Help With PPC Marketing? 

When you are new to anything, it is always better to get help from someone who has already been through it. When it comes to PPC, you will need to learn about it before you start using it. 

If you don’t do that, you will lose more money than you will earn. This is an effective strategy, but if you don’t know how to use it, then you are up for a failure. 

There are agencies that offer to help you out with a specific amount of money. Sometimes it is better to get their help and sort your business out. Otherwise, you will have more issues than when you first started. 

These agencies know what they are doing. They know how this PPC marketing works, and they are able to draw as many people as you possibly need. Our suggestion for you is to check out an experienced PPC agency, and you will see what we have been talking about. 

There are plenty of options to choose from. You just need to know what your business needs and how you can make your business grow. 

How To Use Paid Traffic To Benefit You? 

To have people naturally come to you can sometimes be challenging. You may use digital marketing, and it may be working for you. But, sometimes, that is not enough. 

There is an option to have paid visitors visit your website. This way, you will make it seem like a more enormous number of people is interested in your business and products. 

But, this is a strategy that you need to learn even better. It can be a bit challenging since every paid visitor has their own pricing. This means that you won't have as many options to choose from. This is why you should always be careful when selecting your paid visitors. 

If you want to use something like this, you will have to make sure that you do it correctly. Otherwise, instead of having a boost to your website, you will have a downfall. 

PPC Power 

Having to use marketing strategies like the ones we mentioned in this article will allow businesses to grow rapidly. Pay-per-click advertising and SEO marketing will offer many opportunities to businesses that, without their help, they wouldn't even have at all. 

PPC has already proven that it works for so many business websites, so if you get a chance to use it, then go for it. It has shown great results, so trying it out won't cause any issues. Keep in mind that you have to use it once you have already learned more about it.

9 Web Analytics Metrics You Need to Know

How much do you know about web analytics? While it may sound confusing, it’s actually your secret weapon when it comes to improving your website. 

Web analytics metrics is a fancy word for data about your website and its users. Most websites track it through Google Analytics, a free data tool that you can connect with your website. 

If you’re new to website metrics, you may be wondering what you should be concentrating on. In that case, keep reading to learn nine key web metrics you should be paying attention to. 

1. Page Views 

This tends to be one of the first web analytics metrics we think of—we all want to know how many people are visiting our website! 

However, keep in mind that page views are not the same as the number of people who visit your site. One person could visit multiple pages within the site, so your page views are usually going to be larger than the number of daily visitors. 

Page views are helpful to see which blog posts or pages are most popular within your generally. Generally, the pages that consistently perform the best are likely to be most successful with SEO. 

2. Bounce Rate 

Bounce rate refers to users who click on your page, and then ‘bounce’ off after only looking at one page. Generally, a high bounce rate is considered a bad thing, as it means your website doesn’t meet the intent of your users. 

You can lower your bounce rate by working out which pages are performing the worst—it may be that they need some tweaking, as the information contained on those pages isn’t matching what users are looking for. 

3. Audience Demographics 

One of the key web metrics is related to the demographics of your website—just who are the people who browse your site each day? 

Through audience demographics, you can see a breakdown of your audience’s age, interests, and even what sort of device (such as phone or desktop) they’re using to access your site. 

This data is especially important for businesses, as you want to make sure your target demographics are actually the people visiting your site. 

4. Location of Audience 

When it comes to your audience, you also want to know their location. Otherwise, how can a local business be sure they’re attracting local residents? 

Pay attention to the location of your audience—through Google Analytics, you should be able to see the top cities and countries of the people visiting your site. If you’re not getting traffic from the right areas, you may want to spend a bit more time thinking about local SEO and how you can improve your ranking within your city. 

Still feeling confused by how to manage your analytics? We can help! 

5. Session Duration 

Another important web analytics metric is session duration. Essentially, this looks at how long visitors are spending on your site. 

Ideally, you want this to be as long as possible, since the longer they spend on your site, the more likely they are to make a purchase. Long duration times are also a good indicator that the content on your site is interesting and of high quality—people want to stick around to see what you have to say. 

6. Referral Source 

How are users finding your website? By checking out your referral sources, you can learn. A referral source indicates what led someone to your website. Common sources include organic search (meaning your SEO is working), social media, return visitor, or a direct link. 

Most websites will have a mix of all of the above, but it’s great data to pay attention to. However, if you see a spike in social media referrals, for example, you may want to look online to see if lots of people have been sharing your content. 

7. Sessions 

A session is an interaction one person has with your website, from when they first click onto it until they leave. In the interim, they may visit a number of different pages within your site. 

It’s useful data to know, as it helps you learn how users are interacting with your website. 

8. Exit Pages 

What is the final page users visit before they leave your website? Hopefully, it’s a contact or a sales page, meaning your visit has inspired them to take further action. 

Or, if customers seem to be placing items into their online cart and then walking away, what is stopping them from making a purchase? If you can figure out where the breaking point is, you can try to fix it so that you don’t miss out on sales. You might even want to remove or redirect certain posts or pages that are causing abnormally high user exits or bounces.

9. Most Popular Pages 

It’s great to see which pages on your website perform the best. Over time, you’ll find that certain pages tend to draw in the most traffic. The data doesn't lie! 

This could be due to SEO, lots of backlinks, or popularity on social media. See if you can figure out why these pages are successful, and see if you can replicate that formula! 

Improve Your Business With Web Analytics 

Once you dive into it, web analytics are fascinating. There’s so much you can learn from this data, so it’s worth taking the time to understand. 

We recommend focusing on the above factors, as they provide useful data for any business. Take the time to learn more about the analytics data from your website, as you can use it to increase traffic—and profits! 

Did you find this article on web analytics that work to be helpful? If so, please keep reading for more great advice. Visit the Tech section of the Frugal Finance Blog right now for additional analytical insights.

5 Strategies To Get More Web Traffic To Your Hotel

When deciding which hotel to book while traveling, most people start with an internet search. They will typically search for a city or general location in which they want to stay and will get a list of results for hotels that could accommodate them. 

The number of results can be intimidating when you run one of the hotels. It’s difficult to stand out when there are so many unique options. Even if you do get a customer to click on your website, how do you get them to stay? How do you get them to come back if they go to another competing hotel or resort site? 

There are a few different things that you can do to drive web traffic to your hotels and motels. Some of them are changes that need to be made directly to your website and some are strategies that you can implement to your marketing campaigns on other platforms. Whether on-site or off-site, they can all make a significant difference in the amount of web traffic that you get. 

If you’re struggling to drive web traffic to your hotel website, here are five strategies that you can try out to get things moving: 

1. Email Marketing 

Email marketing?! Who reads emails any more! A ton of people, actually. Emails may seem like an outdated or overused way to contact your audience, but it’s still one of the best ways to create engagement. Email marketing is 40 times more effective than marketing on Facebook and Twitter combined. 91% of US consumers still check their email every day. If you’re like me, you delete dozens of emails every day without ever reading them. But, every once in a while, a sale catches your eye, you follow a link, and you complete a purchase you weren’t planning on just 10 minutes earlier. 

Don’t toss out email marketing as an engagement strategy just yet. It can still be very effective if done right. One way to get the most out your email campaigns is by creating unique landing pages for the links in the email. 

For instance, if the email talks about discounted rooms for a specific weekend, link to the booking page. If it leads to the home page and the user has to click around to find it, they may change their mind and decide not to make a purchase. But, unique landing pages can result in a 25% higher conversion rate. 

2. Influencers 

Influencers are great for drawing in a new audience. Recent data shows about 83% of consumers say they trust a peer recommendation over other advertisements. If you think of celebrity endorsements when you think about influencers, it’s time to broaden your horizons. 

Influencers can be anyone with a trustworthy opinion. Your employees can be influencers or big names in your industry can be influencers. Even people who have only local influence can be incredibly valuable. Some businesses have started using teachers to sell to parents, students, and other members of the community. 

Not only do influencers already have the trust of your audience, but they have a great return on investment. On average, businesses see a return of $6.50 for every $1 spent and some even see a return of $20 or more. That high ROI is right up there or surpassing email marketing and SEO. Think about the audience that you are trying to reach and start hiring some influencers that will attract them. 

SEO 

Search engine optimization (SEO) is one of the best ways to get more traffic on your site. Many SEO tips are difficult to apply to hotel websites. For instance, popular suggestions include blogging about topics that your audience cares about or creating infographics that other websites will share. 

As many hotel websites to do not host blogs, these tips do not apply. However, there are still things that you can do to boost the searchability of your site. 

You will mainly want to create partnerships with bloggers or journalists so that they can link to your website in their posts and articles. Curious readers will click the link and go to your website. Search engines will also notice your website being referenced often and will take that as a good sign. This will help your website rank higher when people search for hotels in your area. 

4. Mobile Sites 

The majority of online traffic is now done on cell phones. If your website is not formatted to view easily on a mobile phone, you are going to miss out on a lot of business. Users don’t want to have to zoom in and out several times, clicking on buttons that are too small, to try and navigate your website. 

When it comes to mobile sites, the simpler the better. Take a look at your existing web traffic and see what people are most likely to click on. If they’re navigating to the “Contact Us” page quickly, put your contact info right on the home page for the mobile version. Also, make phone numbers and emails clickable so that a phone call or email can be initiated right from the page. 

5. Remarketing 

Remarketing is the practice of sending ads or reminders to people who visited your site but did not book a visit. According to Digital Authority Partners, this is one of the greatest ways to get people back on your website after they’ve left. 

You already know that the customer is probably planning a trip to your area and in need of a hotel. Targeting ads specifically to them is a great way to bring them back and close the deal. 

Drawing traffic to your hotel website can be easy if you follow the right steps. It’s important to take advantage of multiple different kinds of content like social media posts, blogs, or email campaigns to boost your brand recognition. The more quality content you put out into the world, the larger your audience reach will be. 

The typical audience interested in booking a hotel is very diverse. People of all ages and backgrounds stay in hotels. Your content creation strategy needs to be just as diverse if you want to boost your web traffic.