When you think about ebooks, the first thing that comes to mind is a digitized version of your favorite piece of fiction. Today, there’s no longer a need to lug around heavy books or worry about the wear and tear of your favorite paperback. An ebook gives you the joy of reading in a timeless format that remains in your possession forever. The best part about ebooks is that you can read them on the go. From your laptops to your phones, ebooks are everywhere. However, ebooks are not just for stories that keep you gripped for hours. In today’s digital era, ebooks are a great way to increase sales for your company. Marketing these days is all about stepping outside the box and creating new methods to boost sales for your product. Ebooks are one such method that can be used to amp up the demand for your product. If you too want to jump on this bandwagon, then here are some ways to integrate ebooks in your marketing plan.
How To Integrate Ebooks Into Your Marketing Plan
● One way to go about it would be to publish your book and get paid for it. You can list your book on Amazon or on any other platform and give people the option to buy it. Of course, this means you need to put in more of an effort in creating your book because you’re asking customers to buy it instead of giving it away.
● Another option would be to give it away for free. Instead of charging for the book, you can give it away as a freebie with your product. For example, if you’re selling baking tools, then perhaps your ebook can include baking recipes or it can be a guide on how to use baking tools to create cake designs. Of course, you cannot do a mediocre job at this, and you need utilize the best tools available to complete the task. Tools like Designrr.io bring your ideas to life in the form of a stunning ebook.
● Another method would be to provide the first ebook for free and then put up the second one for sale. It would ensure that people have the incentive to buy the additional volume as they would already have had a taste of the first one.
● You can also use ebooks to pre-market your product. Your ebook can include a video of your best salesman pitching the product or a video of celebrities using the product in different ways. This ebook can then be circulated around the internet to pique the interest of your target audience.
● Another way to draw the attention of consumers towards your book is by letting them have a free sample of it. By giving free preview chapters of your book to consumers, you are baiting them into buying the rest of the material. For this, you will have to make sure that the content you have is exciting and can keep your consumers hooked.
If you are still confused about how ebooks can be used to boost sales for your product, then here are some benefits of using this marketing method.
Benefits Of Using An Ebook To Generate Sales
● One great advantage of using ebooks to create sales is that you can include as much detail as possible about your product. With ads, you don’t have that luxury to showcase every product detail.
● The inclusion of an ebook as part of your package makes people think they are getting more with what they are paying. Research has proven that when presented with two similar options, consumers often choose stuff that offers more quantity. Including an ebook with your product makes your customers think that they are getting a unique service that other consumers are not privy to.
● Selling your product without any descriptive modules attached to it means you are just driving your consumer into the arms of your competitors. Besides the product you are providing, the information about that product is also in demand. You need to package and sell that information too. What better way to sell that information then by compiling it in a neat and enjoyable package for your consumers.
● Unlike other free gifts, ebooks are not expensive to produce. You just need to create one ebook, and you can use it forever. You don’t even have to incur delivery costs as they can be easily emailed to all clients that purchase your products. This means that since you are not spending any money to replicate the ebooks, 100% of the profits generated from the books are yours.
● Unlike other forms of disseminating information, ebooks are a very versatile option. Audio and video options can also be included in your ebook to give your customers a well-rounded insight into your product. So if you are selling DIY furniture, for example, you can provide a video in your ebook showcasing how your pieces are assembled, so your customers can know exactly what to do with your product.
Conclusion
In the end, what matters is how you choose to use the ebook to make sure that your product creates a lasting impact on the mind of your customers. Always remember that the right kind of information can still be sold for a great price, and the ebook is your method of marketing that information.
