Going Social: 10 Key Benefits of Social Media Marketing for Your Small Business

key benefits social media marketing small business smm

Did you know that the social media platform Instagram has over 1 billion monthly users? If you own a brand or business, it only makes sense that you would want to take advantage of a platform of that size.

There are a ton of benefits to using social media marketing. And some key benefits can change your company for the better.

So what are the key benefits of social media marketing? And is it really as effective as everyone says that it is? What if you don't know a ton about social media, can you still handle everything yourself?

We've got the answers to those questions, and a few others, in this article. Now then, let's get started!


1. It’s Not as Complicated as You Think

One of the biggest reasons businesses or brand owners avoid social media is that they're not familiar with how it works. Believe it or not, you can master social media marketing rather quickly if you decide to finally give it a shot.

It's not as complicated as you may believe. And even if you don't think you can do it in house, hiring a company to handle your social media campaign is affordable and worth every penny.


2. It's Low Risk, High Reward

To piggyback off that last point, it is important to note that investing in social media marketing is a very safe investment. The odds of you finding success are high, and again, it doesn't take a lot of time or money to get things started.


3. You'll Encourage "Word of Mouth" Advertising

If you know anything about marketing, you know that "word of mouth" advertising is without a doubt the best type of advertising you can get. It's free, and people are more likely to listen to and believe their friends over an ad on TV.

Well, with social media marketing, you'll encourage users to talk about your company online. And their friends will see everything they say, which can help you grow your brand or business.


4. You Can Reach Your Audience Easier

Finding ways to communicate with your customers can be difficult. Getting someone to answer the phone isn't as easy as it used to be, and emails are often ignored instead of opened.

But if you tweet out something from your company's Twitter account, you'll reach tons of people without putting in much work. And it's much less invasive than other forms of communication, which is appealing to your audience. 


5. You'll Increase Your Brand Awareness

The overall purpose of any kind of advertising is to increase your brand awareness. And the potential to hit it big on social media and gain tons of followers isn't as farfetched as you may believe.

The bigger your social media presence gets, the more you'll increase your brand awareness. Any advertising efforts you plan to make will be that much easier, which can be helpful if you're trying to grow your company.


6. It'll Drive Traffic to Your Website

It can't be overstated how important it is to have a website for your brand or business. In fact, your website should be the center of all of your online marketing efforts, including your social media campaign.

The ability to drive traffic to your website from your social media accounts can be quite helpful. This is especially true if you're selling anything on your site, or you have a blog that you want people to read.


7. You'll Humanize Your Company

As a brand or business owner, you want to find ways to humanize your company. Doing so encourages your audience to interact with you more, which of course is a good thing.

Being active on social media is a great way to humanize any company, regardless of the niche. The more authentic consumers believe your company to be, the more likely they are to interact.


8. You'll Build Relationships with Your Audience

One of the biggest benefits of humanizing your company is it makes it easier to build genuine relationships with your audience.

And building these relationships helps you create devoted, lifelong customers, which is ideal.


9. It'll Improve Your Customer Service

Another huge benefit to creating an open line of communication with your audience is the ability to improve your customer service. It goes without saying, but customer service is the key to having any successful business.

And anything you can do to improve upon that process and make it easier for both you and your audience is a good thing.


10. You'll Find New Customers and Clients

We touched on this earlier, but social media marketing is a great way to increase your brand awareness and get in front of new eyeballs. So if you're looking for an easy way to find new customers and clients and grow your business, consider investing in social media marketing today!


The Key Benefits of Social Media Marketing

Well, there you have it: social media marketing made simple! Those are the top 10 key benefits of social media marketing. As you can see, investing in social media marketing in 2020 is more than worth it.

Creating a social media campaign is simple and easy. And if you don't have the time or the confidence to do it yourself, outsourcing your social media marketing needs is affordable.

Once you start having some success, you'll realize that social media can change your business for the better. You'll have better relationships with your clients and customers, which can help you build a stronger brand.

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