5 Ways To Promote Your Business On Instagram

Social media marketing (SMM) has been proven to be quite effective for businesses of all types over the last decade and a half. When it comes to social media marketing, Instagram has what your business needs. Instagram looks like it would be perfect for fashion brands looking to promote their new collections, but it's also great for other businesses too. If you sell products and/or services, you will get customers from this top platform if you practice smart social selling. 

Don't copy random accounts you find online when you can build your own bold brand with IG SMM. Most businesses won't find lots of success on Instagram, but they will buy followers to try and fool you. 

Let's discuss a few things you should be doing right now to maximize your business results while social media marketing on Instagram. 

5 Tips To Promote Businesses On Instagram

1. Team Up With Influencers 

Everyone should team up with influencers in their local area when starting out. It's a great way to get some of their followers, but you will need to offer something. As an example, personal injury lawyers could offer legal services to followers. A restaurant could offer wine and food advice to its Insta following. Marketers could share social selling tips with their followers.

The influencer could talk about their services after they won their case. Do you have something you can offer people with lots of followers? If they don't have millions of followers, they will probably see your direct messages. So that means it's time for you to start sliding into their DMs professionally and politely.

2. Come Up With Viral Ideas 

Going viral on Instagram could change your life overnight, but it's not as easy as a platform like YouTube. Maybe you could think of a challenge related to your products. For example, let's say you sell makeup. Makeup and other cosmetic products can sell well with Instagram since it's such a visual medium.

You could ask followers to create a scary look for Halloween using your makeup. Make sure everyone includes the name of your brand in their posts. If it's lucky enough to go viral, Instagram users will see your brand everywhere. 

3. Educating Your Followers 

Instagram users like to waste time looking at pretty photos, but some want to learn something. I'm sure you know a hundred times more about your industry than the average person, so start taking advantage of it. 

Give your followers advice that will help them achieve their goals. Make in-depth videos about your products, which will temp followers into becoming customers. I'm sure you know what kinds of questions people always ask. 

4. Ask Customers For Photos 

When you post photos of your best products, it will help increase sales a little. Some of your followers won't bite because you're taking the photos. Of course, you are going to try making them look fantastic.

It's different if you post photos of customers using the products. Followers will trust your customers because they don't have anything to gain. Reach out to everyone, and ask them to send you photos they've taken with your products. 

5. Focus On Your Captions 

It's good to focus on your photos because it's the first thing followers see, but businesses need to focus on captions too. You won't make lots of money if you can't persuade someone to read about what you are promoting. Spend most of your time on the very first sentence. It's the hook that will grab everyone's attention, and if it's good they will be interested enough to read on. Write out a few captions before choosing the best one to post. 

Test It Out For A While And Adjust As Needed

There is a big chance you will generate a lot more sales on Instagram using these tips, so test them out for a while to see what happens. Make adjustments monthly or quarterly as needed to ensure continued success with your Instagram marketing.

An Introduction to Influencer Marketing

The internet has given us so many gifts over the years — cat videos, funny memes, hashtags, selfies, and, of course, social media. Online social connection has become more a way of life than a means of entertainment, with millions of people sharing every moment of their lives in return for likes and shares. 

Nowadays, certain users are able to turn their platforms into virtual billboards for businesses — also known as influencer marketing. 

True to its name, influencer marketing brings companies and influencers together to promote brand awareness and increase revenue. In fact, 93% of marketers incorporate influencers into their marketing strategies, and 92% consider it effective. 

Now, if we've lost you at "influencer," fear not — we're here to explain. Here is an introductory guide to influencer marketing: 

What Exactly Is an Influencer? 

Let's start with the most obvious question: Who is considered an influencer? 

In short, a social media influencer is someone who has a strong effect on other users' opinions and buying decisions. They have either generated a massive following (i.e., celebrities) or established a credible reputation in a specific industry. 

Whether it's a makeup artist, fitness expert, or marketing guru, influencers attract dedicated followers, share their expertise, and provide advice about which brands are best (which is perceived as trustworthy by their followers). 

In general, influencers are broken up into four categories: mega, macro, micro, and nano-influencers. Here is a brief look at each: 

Mega-Influencers: Typically have millions of online followers, providing more overall reach than connection to a specific audience (think A-list celebrities) 

Macro-Influencers: Anywhere from 100,000 to one million followers, they usually have the internet to thank for their celebrity status 

Micro-Influencers: Industry experts with follower counts ranging from 1,000 to 100,000 

Nano-Influencers: Less than 1,000 followers, but have an influence in their local community 

How Does Influencer Marketing Work? 

So, what is influencer marketing? 

When influencers partner with companies, their job is to produce original, sponsored content on social media platforms that generates brand awareness, engagement, and revenue. 

Target the Right Audience 

The first step is to determine your target audience and which platform is best suited for your marketing strategy. Who do you want to influence, and how? 

Let's say your brand targets parents in search of organic meals for their kids. Who is the best influencer to help promote that? Maybe it's a popular mom blogger or a well-known health and fitness coach. Determining your audience takes time, research, and a strong sense of brand identity. 

Keeping your target market in mind, you'll also want to establish the best channel for your product, service, or message. While Instagram is the top choice for influencer marketing, other platforms like Facebook, Twitter, YouTube, blogs (and more) are other valuable options. 

Choose the Best Influencer Type for Your Brand 

Once you've established your target audience, budget, and preferred channel, the next step is to select the right type of influencer. Odds are, a mega-influencer isn't necessary (or affordable). For example, Kylie Jenner (the infamous Kardashian sisters) makes around $1 million per sponsored Instagram post. (Insane, right?) 

When making your decision, it's helpful to look into the cost per sponsored post. While mega-influencers reach the masses, the cost is almost always out of reach. Their follower base is so diverse that a specific market is almost impossible to target. 

In contrast, nano-influencers fall into a much more affordable category. Where they lack in follower count, they make up for in relationship-building. Since they don't have millions of followers to keep track of, they're able to maintain a more intimate relationship with their base, cultivating more loyalty. 

Ready to Start Influencing? 

Influencer marketing is an effective way to gain traction for your brand. Partnering with successful social media influencers is almost necessary to stay relevant in today's digital age. 

Of course, it's not the only strategy that plays into your marketing plan. For example, you can lay out the benefits of combining influencer and content marketing. Influencer marketing is here to stay, so your business better get on board!

For even more marketing ideas, check out the Social Media and Marketing sections of the Frugal Finance Blog. Building a strong marketing strategy is essential for success, and we're here to provide tips and advice to help you achieve your goals!

6 Types Of Ads To Use In You Next Ad Strategy

Advertising can make the difference between a booming success and a failure of a business that nobody's ever heard of. 

Well, making an ad is easy enough, right? Just slap some words and pictures down and send it off to be published, right? Think that one over again, because not all advertisements are created equally.

If your idea of advertising strategies is "internet, radio, TV," you need to get up to date. There are virtually infinite ways to advertise, and each ad strategy has its pros and cons. 

If you're not familiar with advertising strategy examples, don't worry. That's why you're here to read this list of 6 types of advertising strategies. When you're through, you'll have more ideas for your next advertising campaign than you know what to do with.


1. An Email Ad Strategy Saves a Buck

Email advertising is inexpensive and direct but requires you have a list of email addresses on hand.

If you have an already-successful business, offering promotions and discounts in your emails will keep customers coming back. If your business isn't yet successful, offering coupons or discounts on your website or at your retail location when customers set up an account or subscribe to your email list is a way to build that list.


2. The Not-So-New Trend: Influencer Marketing

Influencer marketing has a new ring to it, but celebrity endorsements have been a part of advertising for centuries. In the 1760s, royal endorsements became popular and led to the celebrity ads we know today.

Traditionally, celebrities and other figures feature in other kinds of ads, like video advertisements or radio spots. Nowadays, celebrities and their lives essentially are the advertisements themselves.

Influencer marketing refers to a type of advertising where companies work with celebrities and other figures, who in turn encourage their fans to try the products. With the rise of social media celebrities on platforms like Instagram, influencer marketing hit new highs.

This isn't always the most affordable form of marketing, but if you have a product well-suited to it, it's very effective. Lifestyle products can go viral in a snap when paired with the right celebrity or another public figure, and that could save you a lot in the long run.


3. Google AdWords, Bing, and Other SEM

SEM, or search engine marketing, targets keywords that people are likely to search for. Writing an article or blog post using search engine optimization (SEO) services puts your business at the top of the search results, funneling consumers your way.

Google AdWords (now known simply as Google Ads) is the most well-known form of SEM, but ads appearing in Bing and other search engines use a similar system. Focusing on these other less well-known search engines when running paid ads can save you money.

Pay attention to the success of your cost-per-thousand ads at the end of each campaign, because it's easy to overspend. After all, you're billed for 1000 impressions, but you can't totally guarantee that 1000 people will click. It will usually be a very small percentage of that, but you still want to maximize results the best you can. Tracing your success over time will help you maximize PPC advertising efficiency.


4. Advertising on Podcasts

Podcasts are a popular pastime for many and have the advantage of being a format that people can and do listen to anywhere. With a podcast for every interest, mood, and person, you have a wide variety of options.

If you work with specific podcasts, you can target people with particular interests, and demographics that are likely to engage with particular kinds of content.

For example, a hobby shop might run ads on a crafting podcast. A kids' clothing store might too because they know that kids and parents who do crafts together are likely to listen to the podcast.

Working with a group of content producers or a company that makes multiple podcasts gives you the option of broadening your scope.


5. Running Radio Ads

While podcast advertising is popular lately, people still listen to FM and AM radio, too. One of the biggest benefits of FM/AM advertising is that you're guaranteed a local audience. If you want to advertise a car dealership or a new restaurant, this is a great option.

Unfortunately, you don't have a good idea of how many people hear your radio ads. However, like podcasts, the audio format means that people will hear them all over the place: in stores, in the car, at work, at home, and more.


6. Video Ads On-Air or Online

Video advertising on both broadcast television and streaming platforms like Hulu remains a popular and effective form of advertising. If you can keep production costs down, or have enough cash to make a well-produced ad, you can target viewers who watch certain programs.

On broadcast television, choosing a channel and timeslot allows you to do this. If you have a good spot for your industry—think beer ads during the Super Bowl and retirement home ads during daytime soap operas—then you can make a lot of money. The unfortunate part is that you don't know who is or isn't seeing your advertising.

On Hulu, you get to take advantage of the streaming giant's database of user data, viewing preferences, and watching habits. The popularity of binge-watching on streaming channels gives you an advantage, too, as viewers will see your ads over and over again.

Hulu also offers local ads, so you can reap some of the same benefits of advertising on local TV. This is a great advertising strategy option for small businesses.

Hulu's sophisticated targeting options make them a good way to get the most bang for your buck for a video ad.


Boost Your Business and Enrich Your Life

Now that you've read about these six different types of advertising campaigns, you can plan your next ad strategy to best capture customers' attention. A good advertising strategy will set your business on the road to success in no time.

When you take a break from working on your next campaign, take a look at our blog for more prudent business ideas and advertising articles. We've tailored our biz blog for people like you, who want to live life as masterful marketers, awesome advertisers, and business bosses. Go ahead and click on another article—It's made just for you!

How To Build Your Business On Instagram

For a business to grow today in the world of latest technologies which is at a fast pace, looks an easy job. However, for people who are unaware of the fantastic benefits of social media platforms, such as Instagram in terms of business is a worrying situation. 

After Facebook, Instagram is the latest platform for business running across the world. Moreover, Instagram does have business-friendly features. Engagement is at a high peak. Followers are loyal, and more importantly, achieving business goals is easy. You can buy real Instagram likes and followers, you can Learn More about how to buy likes on Instagram. 

As per sources, more than 25 million corporations use Instagram for their business to grow, and every day more than 200 million viewers visit one profile. 

Related: Kenji Review – Is Kenji.ai a Scam? - Jonathon Spire

In this article, we are going to know everything about Instagram that can help build and grow your business on this platform. We have worked upon several tricks and strategies for building a business on Instagram for getting you started on the platform as well as turning the audience towards your business. 

So let’s start following the Instagram tricks and strategies, and we hope through these strategies, you would become able to build and grow your business on Instagram successfully. 

1. Creating An Instagram Account

The first and foremost step is to create your Instagram account. However, if you already have, then convert it into a business account. The creation process will require you to provide first and last name, email, username, and finally a profile picture. 

2. Setting Up Your Account 

Get someone professional hired and let him design an eye-catching and business-related logo for your Instagram business account. Set up your profile and do mention other social media links such as Facebook, Twitter, and LinkedIn, as this will help increase traffic to your other social media business accounts.

3. Deciding Audience For Business 

Deciding the audience for business is an essential step. Before going for anything or posting on your business account, first start planning your target audience. If you do not go for this strategy, you will fail in building your business. For instance, your business is books related, and the audience is gaming lovers, would that work? Not at all! 

4. Use Eye-Catching Product Images 

Another strategy is to use eye-catching product images while posting on your business account. As per sources, 60 per cent of the users get attracted because of attractive and product-related images. More so, do not go for fake images, post only business-related images. 

5. Explore Niche Hashtags 

One of the successful strategies for building and growing business on Instagram is using niche hashtags in a post. Before posting any image, go for business-related hashtags. Furthermore, among the best features of Instagram, the hashtag is the one. This feature helps a lot in attracting the audience towards the account and increase engagement. 

6. Publish Goal-Oriented Content 

Publish niche-based and goal-oriented content because it will increase reach engagement on your account for people who are looking for that content. Try to focus on the image quality of the product and publish only goal-oriented content as these things will help build your business on Instagram at a fast pace. 

7. Go For ShoutOuts 

Be active in the community, and get connected with rising influencers, ask them for shout-out of your product. If you have money for influencer marketing or micro-influencer mentions, then you can pay them for the shout-out. A shout-out on Instagram.com will also help you increase your product sales. 

8. Stay Active On Instagram

Finally, stay active and account and posts more on your Instagram account. Set timing for scheduled Instagram posts, do reply to people’s messages and comments. You can't enjoy Instagram success if you aren't active each day, or at least each week!

10 Benefits of Social Media Marketing for Small Business

Did you know that the social media platform Instagram now has well over 1 billion monthly users? If you own a brand or business, it only makes sense that you would want to take advantage of a platform of that size.

There are a ton of benefits to using social media marketing. And some key benefits can change your company for the better.

So what are the key benefits of social media marketing (SMM)? And is it really as effective as everyone says that it is? What if you don't know a ton about social media, can you still handle everything yourself?

We have got the answers to those SMM questions, and a few others, in this article. Now then, let's get started on creating social selling strategy for small business with our 10 top tips!


1. It Is Not as Complicated as You Think

One of the biggest reasons businesses or brand owners avoid social media is that they're not familiar with how it works. Believe it or not, you can master social media marketing rather quickly if you decide to finally give it a shot.

It's not as complicated as you may believe. And even if you don't think you can do it in house, hiring a company to handle your social media campaign is affordable and worth every penny.


2. It Is Low Risk, High Reward

To piggyback off that last point, it is important to note that investing in social media marketing is a very safe investment. The odds of you finding success are high, and again, it doesn't take a lot of time or money to get things started.


3. You Will Encourage "Word of Mouth" Advertising

If you know anything about marketing, you know that "word of mouth" advertising is without a doubt the best type of advertising you can get. It's free, and people are more likely to listen to and believe their friends over an ad on TV.

Well, with social media marketing, you'll encourage users to talk about your company online. And their friends will see everything they say, which can help you grow your brand or business.


4. You Can Reach Your Audience Easier

Finding ways to communicate with your customers can be difficult. Getting someone to answer the phone isn't as easy as it used to be, and emails are often ignored instead of opened.

But if you tweet out something from your company's Twitter account, you'll reach tons of people without putting in much work. And it's much less invasive than other forms of communication, which is appealing to your audience. 


5. You Will Increase Your Brand Awareness

The overall purpose of any kind of advertising is to increase your brand awareness. And the potential to hit it big on social media and gain tons of followers isn't as farfetched as you may believe.

The bigger your social media presence gets, the more you'll increase your brand awareness. Any advertising efforts you plan to make will be that much easier, which can be helpful if you're trying to grow your company.


6. It Will Drive Traffic to Your Website

It can't be overstated how important it is to have a website for your brand or business. In fact, your website should be the center of all of your online marketing efforts, including your social media campaign.

The ability to drive traffic to your website from your social media accounts can be quite helpful. This is especially true if you're selling anything on your site, or you have a blog that you want people to read.


7. You Will Humanize Your Company

As a brand or business owner, you want to find ways to humanize your company. Doing so encourages your audience to interact with you more, which of course is a good thing.

Being active on social media is a great way to humanize any company, regardless of the niche. The more authentic consumers believe your company to be, the more likely they are to interact.


8. You Will Build Relationships with Your Audience

One of the biggest benefits of humanizing your company is it makes it easier to build genuine relationships with your audience.

And building these relationships helps you create devoted, lifelong customers, which is ideal.


9. It Will Improve Your Customer Service

Another huge benefit to creating an open line of communication with your audience is the ability to improve your customer service. It goes without saying, but customer service is the key to having any successful business.

And anything you can do to improve upon that process and make it easier for both you and your audience is a good thing.


10. You Will Find New Customers and Clients

We touched on this earlier, but social media marketing is a great way to increase your brand awareness and get in front of new eyeballs. So if you're looking for an easy way to find new customers and clients and grow your business, consider investing in social media marketing today!


The Key Benefits of Social Media Marketing

Well, there you have it: social media marketing made simple! Those are the top 10 key benefits of social media marketing. As you can see, investing in social media marketing in the modern marketplace is more than worth it.

Creating a social media campaign is simple and easy. And if you don't have the time or the confidence to do it yourself, outsourcing your social media marketing needs is affordable.

Once you start having some success, you will realize that social media can change your business for the better. You will have better relationships with your clients and customers, which can help you build a stronger brand.

Social Media Marketing Ideas For Every Business

A good plan is vital to activating any business strategy. While social media is simple and attractive to use, and organic posting is free of charge, it seems logical to jump in and begin your social media marketing program immediately. However, social media marketing isn’t always the best course of action for your company. Since good planning is crucial to the success of any business strategy, it’s just as logical to integrate this same philosophy with social media marketing as well. 

In fact, if you don’t have social media marketing goals or metrics in which to review them, how can you tell if your efforts are successful or not? It’s due to this fact that slowing down to create a social media marketing plan is the best way to ensure that your efforts will pan out. 

There are several keys to creating a solid social media marketing plan. Let's get started on how to implement social media marketing strategies for your business. 

Setting Social Media Objectives And Goals

Social media marketing plans should be detailed, specific, attainable, measurable, practical, and time sensitive. Make sure all goals are established with metrics that will directly impact your business growth, such as reaching and attracting new customers, improving your conversion rates, as opposed to simply increasing post likes or shares. 

Do Research On Your Competition's Social Media Marketing

It’s important to review the success and failures of your competition. Although it’s not a smart idea to duplicate their efforts or post-type, the learning curve will be reduced by reviewing their mistakes – or successes. 

Do A Social Media Audit

Sometimes it’s a good idea to take a few steps back before moving forward. Such is the case with social media marketing. Completing a social medial audit will help you review what you’ve done in the past. It’s also a good idea to search for any unauthorized duplicate accounts that might be duplicating your efforts. 

Look For Ideas On Social Selling

If you’ve reviewed your competition’s social media efforts, why not take it one step further by scoping out what local businesses are doing online? Quite often, you can find social media case studies that are posted in their business sections, blogs, or other sections. Not only does this provide you with valuable data and social media strategies that work, but it may plant some seeds for creation. 

Create A Social Media Content Calendar

Knowing what to post is important but having a schedule of when to post is just as critical. By completing your research as listed above, you can gain valuable insights about when to post on social media accounts as well. It’s suggested that 80 percent of social media content should be used to educate, entertain, or inform the audience, while only 20 percent is spent on promoting products. 

Who Is Your Content Targeted Towards? 

An effective social media marketing strategy means having a solid understanding of your audience. Gather data and insights on your current consumer base for starters, but don’t stop there. Social media analytics can also help you determine a good plan on reaching like-minded consumers that may be attracted to your business or brand. 

Growing Your Audience With Social Media 

There are several ways of expanding your social media footprint. For example, Facebook Groups are exceptional communities to create relationships and establish brand affection. This is also a powerful way of attracting influencers and entrepreneurs that share interest in your niche. The key to building a social media following is to work with mid-level influencers first (those with 10,000 followers or around that amount). This will help you gradually build the brand, without spending too much on influencer marketing. 

After you’ve established dominance within your initial niche, social media tools can be used to capture new demographics and audiences. Facebook for one has multiple campaign options that allow you connect with audiences in similar interest groups. Geographic target marketing is another powerful tool to connect with local social media users. In fact, Hootsuite offers a geo-search platform that helps you find social media posts about your business, so you can connect directly with those local consumers. 

Sharing Is Caring On Social Media Platforms

More consumers today expect visuals within their social media engagement. In fact, according to Twitter data, people are willing to engage with social media posts by more than 300 percent when there are infographics, GIF’s, photos, or videos attached. 

Images and videos also have a powerful influence on millennial users. In fact, 50% of them indicate that they’ve gone out of their way to visit restaurants simply by them posting images or videos of their location, or if a friend has shared similar content on Pinterest, Snapchat, TikTok, and Instagram. These are visual-first social networks and have a powerful influence on those users. 

It’s just as critical to use exceptional imagery with your social media postings. This is especially vital for those in the service industry but can be a challenge. Videos and images help to tell stories that are impactful to potential consumers. For those in a service industry, consider posting images about your office culture, or that of customers using your services, on your company social media platforms. 

Engagement Is Important On Social Media

There is much more to social media engagement than simply replying to direct inquiries. It’s important for any social media marketing strategy to include reviewing posts and conversations posted elsewhere. It’s called social listening and comes with an entirely new level of strategy that is crucial for maintaining a strong and positive online reputation. Visit the Social Media section of our website to learn more about SMM!

How Smaller Brands On Instagram Grow And Drive More Traffic

Ever since the economically difficult times, the fashion industry has embraced digital technology in a big way. Social networks and pictures have become the core elements of the fashion companies’ stratagems. Social media platforms in general and particularly, Instagram has become an integral part of their social marketing strategy. Instagram is a crucial platform for sales and marketing of fashion brands especially, the smaller brands. However, the smaller fashion brands have yet to achieve a reasonable level of mastery over this powerful social media platform. 

Instagram is inherently best-suited to the creations of the fashion world. The fashion brands are thriving on Instagram as they focus on having the community and visual dimensions that are integral to this versatile platform. We find that purchases are actually linked to a distinctive sense of belonging to a particular group, or for imitating the celebs or the stars. Moreover, fashion brands have realized the fact that Instagram is unmatched as a way of reaching millennials. 

As per recent statistics, around 90 % of the users on Instagram were supposed to be less than 35 years of age. The millennials are loyal followers of the different social media platforms and they develop a different kind of a relationship with the brands. They focus more on the usage as compared to the possession. Moreover, they have shown that they are really sensitive to the stunning beauty and power of pictures. Another attribute of millennials is the fact that they desire to have things almost instantaneously. 

What Facts Do You Know About The Fashion Brands Present On Instagram? 

• Fashion is surely one of the most popular and biggest industries present on Instagram. 

• A third of all Instagram users actually, have bought a garments item they found on Instagram. With more millennials coming to join this versatile platform, we find that Instagram is gradually establishing a niche for itself and is a fantastic bet for the fashion brands. 

• Both industry marketing opportunity and competition are growing. 

Let us explore the ways to boost fashion brands. 

Perfecting Your Images Would Mean Surefire Success 

Instagram is known to be the realm of stunning pictures. More so if you are a fashion brand, you are expected to generate top quality visual content in the Instagram feed. High- resolution pictures must be shared on this versatile social media platform for boosting more engagement and driving more traffic to your fashion site. Quality images must necessarily have the following attributes. 

• They must be high-resolution. High resolution seems to everything that one could ask for. Nobody seems to be interested in low-quality hazy pictures. If you want that your fashion brand must outshine the others and stay well ahead of the competition, you must post top quality photos that are clicked using a good traditional or old-school camera and not by your smartphone camera. 

• Your images must necessarily tell a story. A picture is incomplete without a compelling caption. Only words could give a whole new dimension to an image. Pictures that convey a story would be getting maximum engagement and could drive more traffic to your fashion site. 

• Your images must be relevant to the theme. They must be uniform and your Instagram feed must work precisely the same way. Your pictures could seem to be different or separate pieces, however, they are uniform and one in spirit and they should essentially appear as a uniform whole. Your entire Instagram feed must appear as an organic outfit. 

• All photographs must create a uniform or signature look. 

• Examine tools such as Snapseed, VSCO, and a color Story. 

• For efficient mobile photography, examine the above-mentioned tools while editing your pictures. 

Focus On Behind-The-Scenes For Ultimate Engagement 

Your Instagram images must be attractive and perfect in every way to grab consumer attention, boost engagement and drive increased traffic to your fashion site. However, in your quest for perfection, you must not feel scared of displaying the real you. You must consider telling your original story on Instagram Stories, Instagram’s Snap Chat version. The best thing about pictures posted in your Instagram Stories is that people see them and appreciate them but they would be lasting on the Instagram Stories for just 24 hours or a single day. Hence, there is absolutely no reason to be obsessive about the various aspects of your Instagram in terms of the color of your choice. 

As per Rise Pro, “Generate great stories – and if you have star value, make sure you use it. As a fashion retailer, you’re here on Instagram to market yourself — and there’s no better way to do it than by showing the real you.” You could get real likes for your Instagram post by seeking professional assistance from a digital marketing company of repute. 

Determine The Right Hashtags 

Hashtags have been introduced just about eleven years ago but it has become extremely popular and is regarded as the most effective and competent discovery tool utilized by millions of Instagram users across the globe. For instance, consider #love, it is supposed to be the most frequently used and most popular Instagram hashtag and it has already been used by over 1,302,700,439 Instagram posts. It would take you an entire lifetime to browse all the Instagram posts that are tagged with #love. Will it do any good to promote your fashion brand with such a hashtag? No, not at all! It is extremely broad and so your photo would become merely a drop in an expansive ocean. For effectively promoting your fashion brand and connecting with numerous people to generate more traffic, you must use narrow long-tail hashtags to tag your Instagram posts. 



Conclusion: You Must Engage More 

Once you master the techniques of achieving perfect photography and use hashtags to the fullest potential, the next proactive step that you must take is actually to interact and engage with more and more such people who are using the same hashtags. You must like their posts. Keep commenting on a regular basis on their pictures. You could consider asking for permission to go about reposting provided they featured your unique product in an excellent way. The picture must necessarily match with the essence and mood of your Instagram feed. You must make efforts to build a strong community by efficiently engaging and interacting with all your prospective customers. We have discussed a few amazing techniques of bonding with your Instagram followers and boosting the mutual trust that would encourage more engagement and boosting loyalty to your original brand.