What Influences the UX Design of a Website? 4 Key Elements to Incorporate

web ux design website user experience

Optimizing user experience design, also known as UX design, is vital to your online success.

User experience and user interface are sometimes confused, so it helps to think of them as two parts of one whole website design process.

The UI, or user interface, is the site itself. It's what visitors to the website see and interact with. UX design focuses on the actual experience of using the site or mobile application.

While UX and UI design vary per website, there are some common parts that go into all UX design. Here are four things to focus on when working on UX design.

1. Design for Both Mobile and Desktop

Even though it's the digital era and almost everybody has a smartphone, there are still websites lagging behind on mobile interfaces. A bad mobile site can turn would-be clients away in an instant.

Your goal is to attract visitors and keep them there. So, it's important that your site functions well on phones and personal computers alike.

2. Don't Downplay Color in UX Design

People sometimes consider UI design the creative part of website design and say that UX design is about science and logic. If you agree with that, you might be surprised to learn that there's a lot of science and logic behind color choices.

It's important that the UX design process doesn't forget creative ideas. UX design for high conversion rates always involves visual appeal.

3. People Love a Good Picture

Another part of visual appeal is using pictures. Images are part of UI design, but deciding how to use pictures to increase interaction is part of UX design.

There are lots of studies behind how images work psychologically. They prove you can't slap any old image down and expect it to do what you want it to. Any image is better than no image, but there are always options more ideal than others. 

Do a lot of research before adding an image to a website. Professional help may be a good idea if you're not a UX designer yourself. 

There's no hiding that this process isn't the easiest. Still, you can't take the easy road and skip it. You'll end up regretting it and an unsuccessful site and/or business will make your life harder still.

4. Consider Accessibility Needs

One part of the user experience website designers sometimes fail to consider is accessibility.

A common tip in the UX design field is to understand the website as your users do. This is good advice, but there's one big issue with this approach. If you don't have trouble seeing, sensory issues with bright colors, dyslexia, and other conditions that affect user experience, you probably won't understand those users' needs.

A good way to make sure that your website is fully accessible is to check it against a web accessibility style guide.

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Now that you know the basics of website UX design, you can make sites that encourage customer engagement and lead to success. If you study UX design enough, you could monetize the skill and work for others. Remember that user experience is everything these days!

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