These 12 Basic Facebook Marketing Strategies Will Grow Your Small Business

facebook marketing strategies grow small business social media advertising

With the COVID-19 crisis having left us all in a state of shock, 69% of brands expect to cut their ad spend in 2020 and Facebook expects to lose around $15.7 billion from previous estimates in worldwide ad revenue. 

Bigger brands may still manage to invest in paid ads to attract traffic. However, it is natural for small businesses to expect a significant decline in organic reach amid a low budget scenario. 

Despite the fact, the increased time being spent by people online can be your opportunity to crush the competition in the small business market. Provided you have the access to the right marketing strategies for Facebook.

Let’s take you through 12 Facebook marketing techniques that will not burn a hole in your pocket and actually help you convert. 

1.    Use Third-Party Tools 

When you want to take your Facebook marketing campaign a step ahead, a third-party tool can come to your aid. It may help you plan your posts or create your contests or sweepstakes, which further attracts users to your app. 

For example, SocialPilot enables you to schedule your Facebook posts and make them visually appealing by using GIFs and videos from their stack. You can publish these posts on your page or in your FB group at the best times, and boost them for increased engagement, therefore, generating more leads. 

Such a tool ensures consistency and flawlessness in your posts. 

Pro-Tip: Use SocialPilot to curate popular content, simply by entering a hashtag or a keyword. Also, track post engagement using the tool’s Facebook Analytics feature later to eliminate any loopholes. 

2.    Organize A Facebook Watch Party 

Considering the fact that people are likely to leave 165% more comments on FB Live videos than on on-demand videos, you must not waver from organizing a Facebook watch party. It allows you to bring people on Facebook to your live or recorded video to watch it together in real time. 

What happens next is that you get to make more connections and induce more interactions, which results in your increased following. 

Watch parties can be leveraged to announce a new product or launch a webinar. To ensure that your webinar is being attended by a large group of people, you can share the link to the Watch Party in your email campaigns or blog posts. Also, you can get instant feedback from your target audience on a new product that you are introducing. 

Pro-Tip: Announcing a product is just the first step. From there, you can go ahead as much as you want to lure your target customers, for example, launch a watch party to tell people how to use the product or how to set it up. 

3.    Create A Group 

Facebook groups are a great choice to create and convert more prospects. First things first. Groups are for free and let people share their views, comment on topics of their interest, discuss with other people, and make a buying decision all by themselves. 

Before creating your Facebook group, you ought to understand the difference between a Facebook group and a Facebook page. While you can use your FB page to promote your products or services, you should not use your FB group to serve your promotional needs. 

Pro-Tip: Groups are for people who have a similar passion or interest and who want to discuss it. Create one only if you want to feed your target customers with what they are looking for, or let them post content in your group. 

4.    Leverage Micro-Influencers 

Always remember: For a small brand, less is more. Therefore, let’s leave the bigger, the better for big businesses. And jump on to micro-influencers, that is, influencers with a niche engaged following (approx. 10,000 or less) that provide you with the very same results. 

When compared with macro-influencers, it is easier to access and work with micro-influencers to build your brand awareness and website traffic. This is because micro-influencers have a small, targeted following, which you can leverage to sell something for real. To your fortune, connecting with micro-influencers, you can actually boost your return on investment. 

Pro-Tip: To reach the right micro-influencers, first determine what you want to achieve—whether you want more traffic to your website or improved engagement or better conversions. Thereafter, no force can pull you back from reaching the micro-influencers you need to grow your business. 

5.    Boost Facebook Posts 

No matter how much effort you put in, organic reach still, somehow, seems to remain on the back burner. This is where a boosted post comes to your rescue on your Facebook page. 

Though budget might be your biggest concern at this point of time, you can still afford to boost your posts, which doesn’t cost you a fortune. When you boost a post, it paves a way for targeting quality leads and growing your post engagement. 

For no more than two pennies, you can significantly add to the number of clicks you get.  All that is required at your end is to choose your target audience and you’re halfway through. 

Pro-Tip: If one of your boosted posts has witnessed more than expected engagement or has become redundant, choose to cut short the planned time frame or boost an alternative post to make your spending worth it. 

6.    Engage In Other Groups 

Once you have created your group, it is equally essential to promote it on your page. Besides, don’t forget to cross-promote it. Join other similar groups and mention about your group there, that is to say. 

Entering related topics in the search bar will help you find which other groups to post in. 

Then, engage in the selected groups; find a post that interests you and leave a meaningful comment that initiates a discussion. 

Pro-Tip: Don’t just start promoting your group or business the moment you join a group. Go through any rules the group might have before posting anything in it. 

7.    Send Out Newsletters 

Newsletters suck up a lot of your energy, effort, and time before they are finally ready. But distributing your newsletter via email is not enough; you need to share it on Facebook too. 

All your customers may be your followers on social media, but not all your followers are your customers. When you share your newsletter on a social platform, you amplify your chance of getting more sign-ups on the newsletter and converting your only-fans into loyal customers. 

Pro-Tip: Use free newsletter templates on Facebook to create and share a newsletter, and analyze whether your page is actually witnessing engagement or not. If not, you can work upon your existing strategy to improve it. If it is, you can direct your focus on something else. 

8.    Let Customers Talk About You 

According to most of the people, not even 50% of all brands post authentic content on social media. This is where you get the opportunity to share only reliable content and prove your credibility. 

More than what you post online, people trust content posted by other people, who could be your customers or any Facebook user. Therefore, let people talk about your business in your or other groups and leverage this user-generated content to drive your purchases. 

Ask people for reviews and recommendations to develop a sense of trust among your audience. 

Pro-Tip: Host hashtag contests backed by enticing prizes on your Facebook page to encourage your fans to like and share your content, which further boosts your sales. 

9.    Create A Poll 

To further increase your engagement and conversions, create polls that make people vote for one of the many options. 

Creating a poll, you provide your followers with a choice and they unconsciously engage with your post. Even if the product is unrelated to them, they tend to vote and provide their feedback, making the results go public. 

Pro-Tip: Introduce polls that make people feel informed and entertained at the same time, while you get to strengthen your brand recognition. 

10.   Work On Perfecting That Video 

It’s now easier than ever to create interesting and interactive videos. So take this time to take your Facebook marketing game a step further by putting your mobile to some good use. 

Or, use third-party apps to quickly create for free short clips that are thoughtful and intriguing enough to make users stop scrolling for a while. 

Pro-Tip: People already like to consume content via videos. Look for the type of content they like to consume, design it, and grab their eyeballs with that content at the right time. 

11.   Tell Lots Of Stories 

If there’s anything that’s currently making the world go crazy, it’s the 24-hour-lived stories that are being shared incessantly on social media, one after another. 

The more short-lived the stories are, the more these have created a sense of FOMO in each user. This is another reason why you should create engaging videos of a few seconds and keep sharing them in your stories with the possibility of these being viewed by millions of people. 

Pro-Tip: Don’t forget to add elements like geo-tags and stickers that engage more people. For a highly targeted strategy, keep a check on who is watching your Facebook story. 

12.   Bank On Effective Call To Actions 

Success comes to those who never fail to add an effective call to action, be it in their blog posts or Facebook captions. 

Let your target customers on social media know immediately what they need to do as a next step after seeing your Facebook post, not deserting their decreasing attention spans. 

Pro-Tip: Keep your CTA short, crisp, and cunning, such that people don’t find it tough to follow and feel the urge to click on it.


jagruti bhargav socialpilot

Jagruti Bhargav is the Marketing and Communication Strategist @ SocialPilot. She's an avid digital marketer and a low-key fitness enthusiast. When she's not frantically typing away on my laptop, she'll be seen playing around with her pet cat.

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