6 Top Email Marketing Trends

top email marketing trends

Did you know that over 55% of business emails are read on mobile devices? Stats like that are why mobile compatibility is one of the hottest email marketing trends.

However, mobile compatibility isn't the only thing email marketers are taking into account nowadays. And if you are someone who is looking to make better use of email marketing soon, you may be curious to know what other trends are hot at the moment.

If that sounds right, you are in luck! 

In this article, we will discuss a few things that you should consider implementing in your email marketing campaign. That way you can create content that subscribers are going to enjoy and engage with, as well as improve your click-through rate.

Now then, let's get started on the 6 top email marketing trends! 

6 Tips For Email Marketing Excellence

1. Focus on Interactivity

It is safe to say that competition inside of a subscriber's email inbox has never been higher. So to stand out amongst the crowd, you have to provide subscribers with something more than just words to read.

That is why it is important to take steps to create more interactive emails to help increase your engagement rates. Focusing heavily on interactivity can help you create content that subscribers are going to want to open and engage with. 

The best part? Interactivity isn't all that complicated. You can use simple things like image carousels, games, and YouTube videos to encourage users to click on and interact with your videos. 

2. Consider Subscriber Personalization

It is important to remember that every subscriber is their own unique individual. That is why mass blanket emails aren't the move in today's modern age, because you fail to reach users on a personal level using that strategy. 

By using technology that tracks users viewing and purchase habits, you can create emails that are more personally catered to subscribers. This can help you increase your click-through rate and thus give you more chances to make a sale.

Again, the technology you need to use this is available at your fingertips. Email clients now more than ever offer a wide variety of features that you can take advantage of, including subscriber personalization. 

And this technology is only getting better over time, which means you will be able to improve upon your results if you stay on top of the latest trends.

3. Obey User Privacy Laws

While it is important to consider user personalization when crafting email marketing campaigns, it is even more important to consider your subscriber's privacy when doing so.

Recently, new privacy laws were created to help protect users from companies who are looking to use their information in a harmful way. Be sure to follow all of these practices and obtain private information ethically and legally.

Failure to do so could result in significant legal issues and at the very least harm the reputation of your company or brand. 

4. Creating Referral Marketing Programs

Hands down, the best type of advertising is word-of-mouth promotion. People have been, and always will be, more inclined to listen to someone they know personally than an ad on TV or the radio.

You can increase your word-of-mouth advertising by offering an incentive program in regards to referrals via email. The best part? It costs no money and doesn't require anything crazy to encourage people to refer your company to others.

You would be surprised to know people don't require much in return to suggest your company to their friends. Something as simple as a discount on their next purchase, or a small cashback reward, can usually be enough to get you a referral.

5. Utilize Media Properly

Did you know that 54% of people said they would like to see more video content from email marketers? It is safe to say that videos are some of the most popular media consumed by people on the internet.

That is why it is important to include media in your emails like pictures and videos.

Obviously, pictures and other forms of media can help improve your engagement rate and entice subscribers to open your emails. But if you don't have one already, consider creating a YouTube channel and including videos from that channel in your emails.

Not only will you be creating a presence on one of the biggest social media sites in the world, but you will also be presenting information to your subscribers in an effective way. 

6. Make Things Mobile-Friendly

Over half of all internet traffic in recent years came from mobile devices. That is a trend that shows no signs of slowing down any time soon, which is why it is important that you start considering mobile users when creating your e-mail marketing campaigns.

Formatting emails so that they are aesthetically pleasing and easy to read on mobile devices should be a top priority for email marketing campaigners.

Nothing turns a user off quicker than poor user experience. And if your emails aren't mobile-friendly, you have a better chance of losing that subscriber than you do closing on a sale.

Use These Email Marketing Trends to Take Your Business to the Next Level

Well, there you have it marketers! Those are a few of the hottest email marketing trends in the digital age that you should consider using for your email marketing campaigns!

Remember, the entire goal here is to create content that users are going to want to engage with. Because if you can't get them to engage with your email, you can't increase your chances of getting a sale or click.

Considering user experience as well as user privacy. Follow all user privacy laws and create mobile-friendly content. If you do that successfully, you will start getting the results you are looking for in no time! 

Looking for email marketing tips and tricks for your website? Keep browsing our blog and check the digital marketing section!

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