A Comprehensive Guide To Starting A Subscription Box Business

guide starting subscription box business

If you've ever thought of getting a subscription box, now is the time to do it. When you learn or review all that come with starting a subscription box, you may really begin to wonder why you didn't do this before. Subscription boxes offer you the convenience of remote shopping at bargain prices while you get to try on your selections. 

It doesn't matter if you have a subscription box for groceries, perfumes, clothing, home decor, or anything in-between. Almost everyone has a subscription box to something with the earliest subscription box business dated back to 2004. The business was called the Sampler. 

It was called the Sample because if offered customers a little bit of everything that came from indie craft producers. The most famous subscription box that many people have heard of is called Birchbox. Birchbox began in 2010 and, since then, has done nothing but grow into a multi- million dollar company. 

Read on and discover all you want to know about starting a subscription box business and discover all you may gain from a business model that didn't even exist twenty years ago. 

Starting A Subscription Box 

Subscription box business has grown so much in the past decade that McKinsey and Company have broken them down into three subsections for better tracking purposes. The sub sectioning of subscription box businesses occurred because the market has grown more than 100% in five years, and by the end of 2020, it's projected almost to double that number by the end of this year. 

#1 Curation Subscription Box 

The curated subscription box business is businesses that represent around 55% of all subscription box business. These businesses send consumers a collection of new items for them to sample and use. Growing your business may never be more accessible than finding new items you can offer for whatever product you're selling and creating a curated subscription box you can offer potential customers. 

It not only provides customers with an incentive to purchase from you for full-size products, but it also helps build your brand even if they don't purchase anything from you yet. 

#2 Replenishment Subscription Box 

The replenishment subscription box is the box service that sends continual replacements of the same type of products for a customer to try out. These boxes usually represent over 30% of all subscription boxes and are what many customers get hooked on when purchasing a replenishment subscription box service. Replenishment subscription box consumers use this type of service for replacing their razors, beauty supplies, baby necessities, and more. 

#3 Access Subscription Box 

The access subscription box service provides customers or members with special discounts or high-end coupon perks for specific products they're offered. This subscription box service comes in around 13% of all subscription box services, but it's one of the ones that can also generate the most money in a short amount of time. 

All of the above subscription box services do have a higher churn rate than the consumer or customer that goes to the store to purchase an item. The ease of becoming a non-subscriber is part of the subscription box charm and why consumers often come back to get the same subscription box or one similar to it at a later date. 

Subscription Box Pricing And Billing 

Once you start a subscription box service, you already have the heavy lifting of your business plan done and ready to launch with one final financial tweak you want to determine before your official start date. One of the most important financial concerns and deliberations you need to consider is your billing subscription pricing options. This may seem like a no-brainer, but you'd be surprised to find out how much the variables of what you want to offer, it's size, quality, quantity, brand, and more can affect the billing subscription pricing. 

Sometimes it's the pricing in a new subscription box company that can be the most overwhelming consideration you have to make. You know what you need to make for your business to grow and develop. It would be best if you searched for a billing subscription pricing option that offers unlimited products, plans, payment gateways, subscription plans, and many other extras that apply to your business. Once you find that billing subscription pricing company, you want to know what type of pricing options they have that you can do to work for your company. 

Subscription Box Business Plans 

Every subscription box business plan differs from the next one. Because of that, your business plan needs to have a financial or accounting model you can depend on to lead you well. Sometimes it's as easy as picking out the best accounting software system. 

Other times it is selecting a billing subscription pricing option that offers you everything from improving your accounting processes to tracking your growth and development as a business. Subscription box businesses of today have everyone jumping on their lucrative bandwagon from Disney to gourmet meal services. 

Unlimited Products, Samples And Items At Reasonable Prices 

After subscription box services launched a few years ago, retailers quickly realized they could get their latest and greatest products to you, get your opinion or increase their brand awareness and do it at bargain rates that storefronts couldn't give them. That's why trending products started moving from storefronts to your mailbox in what seemed the blink of an eye. 

Marketing outreach is never stronger than when it's being delivered to a potential customer's doorstep, especially if they joined a service to receive that item or product. It's a win-win for the retailer or subscription box business and the consumer. In the year 2020, it's also been a lifesaver from time to time because when consumers couldn't go out to the world, subscription box businesses came to them. 

So if you ever thought about starting a subscription box business, this is your moment and your opportunity. Chances like this in business rarely happen twice in a lifetime, so start the business you've always wanted to but never had the time to make happen. Right now, time and business await your next move, so make it count.