How To Build A Sales Funnel That Converts Leads

how to build a powerful sales funnel that converts

Want to sell more products or services and increase revenue? 

Do you need to take your sales volume to the next level?

Sales funnels are one of the most powerful tools a business can use to achieve success. Without a well-designed modern sales funnel, your business can fall behind the competition and lose valuable leads or customers. 

To avoid this, if your company does not have a sales funnel established, you need to change this fast. But before you do that, you must also understand how to build a sales funnel.

So, all of you who are not interested in bigger profits and booming business, get out of here—and the rest of you buckle up for some super actionable info on building sales funnels.

Analyze Your Target Customers

The first step to creating a sales funnel is to analyze your target customers. Target customers are the people that your offering is designed for and to whom it will sell most easily. 

For example, if you sell a solution to a specific problem, then your target customers will be the people that have this problem and have enough money to buy your product/service.

To sell your site's offering like hotcakes, you need to figure out where these people are hanging out. Are they on Facebook? Are they Googling for solutions? Or are they Instagram and TikTok consumers that buy what influencers are selling? 

You also want to pay attention to how potential customers behave when they land on your site. What pages do they view the most, and at what points do they click away? “Analyzing our potential customer’s movements was crucial to fix errors and smooth out the customer’s experience in our early days”, states Ben Tejes, co-founder of Ascend’s calculator to estimate Chapter 13 repayment plan.

Once you have compiled data on who your target customers are, where they can be found, and how they interact with your page, it is time to move onto the next step. 

Get Their Attention with Content and Ads

Now it is time to get the attention of these target customers. 

To do this, you need to set up a system of content creation that broadcasts across any platforms where your target customers can be found. This can take the form of blog posts, videos, live videos, podcasts, white papers, ebooks, emails, and social media posts. 

If you want to ramp it up a notch and get more fast-paced results, you can also invest in advertising. 

Advertising will allow you to target people who are potential leads across the web. You also won't have to wait for your social presence to grow before you see traction. 

Lead Them to the Perfect Landing Page

Once you have the attention of a potential lead or target customer, you need to take them somewhere. 

This is where your landing page comes in. The landing page that you direct leads to shouldn't just be the front page of your site. Instead, it should be a page that is tailored to the ad that is leading to it, and to the lead who lands on it.

In most cases, the landing page also shouldn't be trying to sell the customer anything right off the bat.

But wait—isn't the whole point of a sales funnel to sell your product?

Yes, it is, but according to research, 92% of people visiting a site are not yet ready to buy. If you try to sell a new visitor something on the first page they land on, they will most probably click away out of annoyance. 

Instead, offer something on your landing page that will provide value to your leads. For example, you could offer them a free e-book for their email address. 

The more valuable the free offer is to visitors, the more likely they will be to enter their email address, and ultimately the more successful your sales funnel will be. So don't skimp on the offer! If you are looking to use one of the many popular landing page builders on the market but unsure which is best for you -- check this post that compares 7 popular landing page builders.

Build a Relationship via Email and Woo Your Leads

Once you have the email address of a lead, it is time to send them an automated series of targeted emails. This is termed a drip campaign in the sales world.

Once again, don't hard sell too often or too soon. At this stage, you are building a relationship with your lead and impressing them with the fact that you are the one to buy from if they ever got a product or service like yours. 

The way to do this is to provide leads with amazing content. 

Be sure not to overdo it, as nobody likes to be bombarded with emails. One to two emails per week is considered an effective but non-invasive amount. 

Once your drip campaign is complete, its time to make an offer. Again, make it a good offer. If there isn't that much value for the customer in the offer, then they are more likely to ignore it and fall out of the funnel. 

Don't Forget to Up- and Down- Sell

Make sure you up-sell and down-sell to the leads that click on your offer. Up-selling offers customers the option to go bigger or better on whatever you are offering. Some customers, who can afford it, and trust your brand by that point, will go for the up-sell offer, meaning you make a bigger sale. 

Down-selling means offering customers a less powerful and smaller version of the product or service that is cheaper. This is great for customers that clicked on your sales link but might drop out before purchasing because of budget constraints. 

Guess what sellers?

This is the end of the sales funnel, the place where your hard work pays off! 

Rinse and Repeat

After the point of sale, don't forget about your customers. You can begin again by making them part of another drip campaign, targetted to customers who have already made a purchase.

Keep up the relationship and then later on down the line make them an offer they can't refuse, once again. 

If you want to learn even more about how to build and maintain a killer sales funnel, you can get more info in the Sales section of our blog.

Now You Know How to Build a Sales Funnel!

Congratulations seller! You are all set to create one of the most powerful sales system that a business can operate. Because you now know how to build a sales funnel that converts more leads!

A high performing sales funnel takes time to set up and tweak to perfection, but it is well worth it.

If you enjoyed this article on sales funnels, share it on social and bookmark this site for more informative reads. Also make sure to visit the Sales section of our blog right now for more tips on lead generation and selling online!

New Frugal Finance Blog Posts & Articles