7 Tips on Small Business Marketing During Reopening

helpful tips small business marketing reopening covid-19 smb advertising coronavirus pandemic

One of the greatest setbacks that the COVID-19 pandemic has done is hurt the economy. And no one has been hurt more than small businesses.

If you run a small business that has taken a hit during the Coronavirus shutdown, you want to figure out how to recover your business and start building your revenue once again.

You need to consider a small business marketing plan in the post-COVID economy.

But what exactly do you need to do to market your small biz in the Coronavirus economy? We've put together this guide to help you get your company back in business! Keep reading to learn more about small business marketing done right.

1. Get a Helping Hand

The first step is to get a helping hand from a digital marketing agency. A digital marketing agency will know how to keep up with the trends post-COVID and will help your business adapt to them.

They will assess how badly your business has been hurt during the lockdown and will be able to advise you on how to bounce back. They will be able to analyze your marketing efforts once you reopen for business and help you devise the best strategies moving forward.

2. Create a Landing Page

You should create a landing page to promote your business or a particular product/service that you are offering.

This will rekindle an interest in your business as the public will be ready to start shopping once again. On the landing page, you should mention how as a society we have all had to endure the hardship of the COVID-19 lockdown.

This landing page should also request action on behalf of your customers. This can be asking them to come into your physical store, purchase your new product/service, sign up for your newsletter, or mark their calendars for the reopening of your business.

3. Make Announcements Through Social Media

As your business gets close to reopening, you want to make these announcements through social media.

These can be in the form of Facebook posts and/or Instagram stories. Utilize social media to inform your customers that you are back in business. You can also directly contact your customers and offer them an incentive to revisit your business. Perhaps you can offer a discount if they show up on an opening day or at any time during your first week of reopening.

You need to aggressively use social media to spread the word about your business, it's reopening, and any new products/services that you are offering.

4. Keep an Eye Out for Guidelines

Though lockdowns may have eased in your area, there is always the possibility of a second wave and further lockdowns.

You have to keep an eye out for any guidelines that your government may impose. You also have to keep in mind that though people may be eager to go out, there will still be precautions and people may still be worried about the virus.

You want to assure your customers that your business is adhering to the guidelines. These are a great way to market your business. For example, you can advertise how your place of business has followed the guidelines for reopening as required by the government. 

You can also advertise that hand sanitizer will be available on your premises or that you will require customers to wear a mask if they wish to patronize your establishment. Advertising your company's adherence to the guidelines is a great way to market the business.

5. Create a Long-Term Marketing Plan

As your business has been drastically affected by the COVID-19 pandemic, you now have to start thinking long-term.

Create a long-term marketing plan that outlines at least six months. You have to lay out your plan for how your business will adapt and recoup losses for six months.

This can include aggressively marketing your business just before reopening (as mentioned previously), updating your Local SEO information, and offering further incentives such as discounts to bring your customers in.

You may also want to specifically advertise how your business has helped customers in the post-COVID economy. You can even advertise how it has helped your employees - this shows that your business is dedicated to helping workers - many of whom have lost their livelihood due to the pandemic.

6. Reach Out to the Community

As mentioned in the previous tip, you should consider updating your local SEO. This means that your local community should have updated information on your business.

This will include updating Google My Business and Bing Ads Management information. Your business should indicate hours of operation, contact information, and any guidelines related to COVID (i.e., wearing a mask, etc.)

You also want to reach out to your community and let them know that you are here to provide a necessary product/service that can help everyone enjoy life or get back to "normal." Start calling local residents and past customers about your offering. A top VoIP phone system can help you with cold calling, telemarketing, and customer service. The cost of voip calls is very low so it is a smart investment for any small business. Keep calling consumers and return messages promptly.

If you are able to hire, now is the time to start marketing any vacancies. Creating jobs is a big help to your local community.

7. Consider a Virtual Event

Even if it's not usual for your business to have events, you may wish to consider a virtual event to market your business.

This can be as simple as having a Zoom conference call where a few select customers can have a chat about your business and what you offer. Or it can be a live stream where you can discuss what the business is doing to reopen. You can discuss your new products/services (that you've also marketed on social media) and how you have been adhering to post-COVID guidelines.

These virtual events are becoming more popular among brands and its a great way to interact with your customer base. You can also use a virtual event to recruit any potential new employees in the age of the Coronavirus pandemic.

Back in Business With Small Business Marketing

Now that you know the steps for the perfect small business marketing strategy, you are ready to be back in business. Follow these steps and you'll surely see your business thrive once again in the post-COVID economy.

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