How to Boost Websites Conversion Rate on a Budget

how to boost websites conversion rate site convert visitors into sales

There are over 1.7 billion active websites on the internet today. That's a lot of content, which means that users have plenty of options when surfing the web. 

That means that, as a website owner, you have to make sure your website checks all of the right boxes if you want your websites conversion rates to be up to par. 

The good news? We can help with improving website conversions! 

In this article, we'll break down 6 things you can do to improve website conversion rates. We'll also tell you about a few common mistakes to avoid, so you can get positive results faster. Now then, let's get started on website conversions! 

1. Make Sure Your Site Has Easy Navigation 

In order to have good conversion rates on your website, you need to keep users around for more than three seconds. And while there are a lot of things that can lead to a user closing out a window, and fast, none of them are as big of an issue as user navigation. 

Luckily, making sure your website's user navigation is up to par is as easy as following a simple rule. As long as everything on your website can be found in three clicks or less, your current navigation setup is excellent. 

If it takes more than three clicks to find something, especially a page where you're selling goods, it's time to sit down and rethink your site's layout. 

2. Check Your Site for Fast Loading Speeds 

While user navigation is important, it's not the only big reason why your bounce rate could be higher than you'd like. Website loading speeds, for example, are another huge cause of people closing out of a website before they've had time to explore. 

Not sure if your website is fast enough or not? No problem! Run it through Google's PageSpeed Insights tool and see where it stands currently. 

If you get a bad score, don't worry. Google is going to give you plenty of tips you can use to speed up your site, that way you can make improvements and test it again. 

3. Create a Strong Landing Page 

One of the best ways to speed up your website and improve your navigation is to create a strong landing page. A landing page is exactly what it sounds like: a page that users can land on when first clicking on your site. 

If you're not sure how to create a solid landing page, don't worry. All you need to do is browse other websites for inspiration, and keep things simple, and you'll get something that looks good and that users will enjoy. 

4. Focus on Legibility and User Experience 

Everything that we've mentioned so far in this article will improve the overall user experience of your website. It's not too big of a reach to think that, by making your website more user-friendly, you give yourself a better chance of getting more web traffic and higher conversion rates. 

Another thing you can do to improve your site's user-friendliness is to focus on legibility. Utilize whitespace design, bold headers, and well-formatted content to make your content easier to read. 

That way, when someone loads your site, they don't have to struggle to read whatever it is you wrote. And, assuming you've written something you want them to read, like how to find your online store or contact you directly, you'll get more people taking action after visiting your site. 

5. Keep Things Simple Design-Wise 

When you're designing a website, it's important to remember the KISS rule. The KISS rule, which stands for "keep it simple silly," will help ensure you're not trying to do too much with your website's overall design. 

So, while it may be tempting to load your site up with tons of widgets, pictures, and videos, limit yourself on those items and focus on the content. Sure, you can still use a few of those items, but only sparingly and to help promote whatever it is you're trying to sell to users. 

Remember, knowing how to increase website conversions doesn't have to be complicated. Focus on the small things, and create good content, and you'll get the results you're looking for. 

6. End With a Call to Action 

We talked about landing pages earlier, and more specifically, how to format them the right way. One key detail we left out because it deserves its own paragraph, is ending with a call to action (CTA). 

A CTA is going to make it that much easier for you to get your users to do whatever it is you want them to do. Whether it's visiting your blog, contact us page, or store, a CTA will make it as simple as a click of a button for users to continue their experience on your site. 

Speaking of the click of a button, we recommend that your CTA literally be a button. Sure, text links can work well, but a button stands out in a positive way and grabs the user who is only skimming your website's attention. 

Top Tips for Improve Your Websites Conversion Rates 

Well, there you have it! That is an in-depth guide on how to improve your websites conversion rates so you can start making more money with your website. 

Remember, focusing on user experience is key to getting better website conversion rates. It'll help you drive more traffic to your site, and users around for longer than a few seconds, which is key if you want to monetize your website. 

Websites conversion optimization also make selling items on a store, or driving users to your contact us page, that much easier. 

Want to take your site to the next level and convert more web visitors? Looking for more website design tips and lead generation tricks? Check out our more of our blog posts in the SEO, Sales, and Marketing sections of our site.

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