With a market booming with creativity filled with over 3 billion people on social media, it's no wonder why social media marketing is one of the highest demand services. Different startups need an essential track to market their businesses. With each day that passes, more and more corporations are looking to boost traffic on their sites and expand customer engagement to drive sales.
Why Are You Here?
You might be here if you are already running a full-service agency or a digital media firm and want to market it better, or maybe you are new to this and want to lead a brand new agency startup. Whichever the situation is, you have to learn how to market your agency better because it's not a butter-streaked path trying to find your agency's place in this highly competitive industry where the clients have so many options to choose from.
How Do You Stand Out From The Rest In The Competition?
There is no short-cut to market your agency more effectively to come to the top overnight, which only happens in movies. But there are tips and tricks with which you can market your social media agency efficiently and effectively.
Stay here with us while we share some social media marketing tips and hacks with you.
Use Current Events To Your Advantage
Keeping track of the trending current events could help you exponentially boost your traffic. Use the relevant current events to your advantage. One of the ways you could do this is by employing hashtags. Hashtags are an amazingly convenient tool that could help you join in discussions on recent incidents while enabling your customers to learn more about your agency. Use tools like hashtagify to find famous hashtags according to your keywords.
Twitter is also one of the best places to learn about trending topics. Alternatively, you could use Google or Facebook, or any other social media platform for this purpose.
Use Business Cards
Call us old-school, but business cards are still one of the best ways to market your business. Their ease of use saves a lot of time and tactics you would be employing otherwise to market your social media agency. You never know when you're going to meet someone who might use some help in marketing for their startup, you could hand out your business card and, voilà, you've done it!
Gamification
Gamification is one of the most effective ways to boost your traffic. It is a process of employing game design techniques to engage your audience and motivate them to achieve their goals. You have seen this technique used everywhere while being unaware of it.
Have you seen those badges on some social media platforms awarded to people based on their performance? Like Facebook, give a blue checkmark next to your profile picture if you get famous?
Or those karma points that you get on Reddit based on how actively you participate in discussions with your arguments/counterarguments?
Or those links in various sites like Fiverr ask you to refer that platform to a friend in exchange for 100 dollars?
Yes, that is gamification. People love games and incentives to engage in something. It would get boring if there were no reward system for your audience to engage in your website.
Using different gamification tactics like badges, refer/share and get something, leaderboards, points, quizzes, etc. boost your traffic. Use according to your target audience.
Speaking of games, if you want some help in social media marketing for the gaming industry, we've got you covered!
Know Your Goals And Audience
If you don't know yet why you're doing this, why are you starting this agency? Stop everything you're doing right now and grab that cup of coffee (or tea, no judgments) and think about the whys of your startup. If you know your objective, your goal, you will understand your social media marketing strategy.
After learning about your goals, you need to know who your target demographic is and which social media platforms they'll be most likely to use so that you will use the same platforms for advertising and marketing later on. Do some market research for this purpose.
After all, what use is your business if it doesn't appeal to your target audience!
Share Relevant Content On Social Media
Social media platforms like Facebook, Instagram, LinkedIn, etc. are the best channels for your brand to create a "voice." Your brand voice will determine whether you get the right customers or not. It would be best to tell your audience what your agency is about and what you would like them to do to engage. You'll have to share a considerable amount of relevant content that will appeal to your audience for this purpose.
Apart from creating a good content strategy, you could also find relevant content using content curation tools like Feedly based on particular keywords. And that is it when it comes to SMM hacks before starting a social media agency!
