How To Choose The Right Fonts For Your Business Branding

how to choose right font business branding startup advertising

Choosing the right fonts for your business is an essential aspect of your branding, marketing, and advertising. Here are some expert suggestions for picking the right fonts associated with various aspects of your business:

Top Fonts For Startups

An appropriate startup font has a great deal to offer. It plays a vital role in preserving your brand’s identity and building up your logo design’s integrity. It is advisable to do a font research when brainstorming ideas for your logo before seeking a logo design service. A good font selection brings together the design more astutely. You can ignore the conventional fonts in particular with your business industry, but even if you go the fun or quirky way always make sure it comes together with the design in a subtle way. The number of fonts available online may overwhelm a person while researching for their logo design. If you’ve already streamlined the rest of the design aspects, but still stuck in searching for appropriate fonts, you’ve come to the right people! We will discuss top 7 trending fonts which are absolutely free to help you out before you seek a professional logo design service. There are as following: Al Fresco by Laura Worthington Classy but not very fashion specific, it centres more towards a sophisticated look. Designed by Laura Worthington, it comes in two script style typeface focusing on modern calligraphy. With an elegant flair it comes it promotes unconventional font style to satisfy your desire of timeless beauty! Hey Brother! By Dionis Dei Created to perfection by the graphic designer, Dionis Dei, “Hey Brother!” combines strong edgy look combined together with smoother curves. It has a modern, sci-fi look to it mixed together with sharp letters exhibiting a distressed vibe to any design inspiration. Featured and popularized by the famous Swedish DJ Avicii, it is the pure reflection of modern globalized culture! Smaq by Andreas Leonidou Ideal for posters and huge printing collaterals, Smaq is a decorative typeface designed by the genius, Andreas Leonidou. Eight different styles of this typeface have already been introduced, with an eye-catching bevelled look and feel. You can play around with this all-caps typeface with your heart’s content, using different font shadows and line shading. Wesley Gothic by Kutan Ural A modern all-caps typeface used for branding and sought by entrepreneurs looking for logo design service. This edgy font designed by Kutan Ural is suitable for huge signage collaterals like posters and billboards. Be it typography or any other design project, Wesley Gothic stands out from the crowd with its razor-sharp, edgy look. Neon by Aga Magdziak The cool-toned, molten font created by the talented Aga Magdziak is great for social media usage, or for logos designed for the IT sector. It is a perfect blend of many artistic elements with its prominent texture, successfully grabbing everyone’s attention. It is kept minimal and trendy, but not too over the top. Otto by Non-Format Designed by the prestigious and highly esteemed design team, Non-format, it gives off a universal style statement. Incorporated with the delicate typeface, the hints of block colors give off a very noteworthy impression. After all, Non-Format’s previous work has been greatly acknowledged by monster brands like Nike, Uniqlo, etc.! TJ Evolette-A by TypeMe A contemporary font style designed by the ingenious TypeMe, impressively complements fashion and lifestyle logo designs. With its streamlined look, it could be used for extravagant results with its innovative and stylistic sets. All the fonts discussed in this blog are free of cost, and easily accessible. It is of an utmost importance to go for the right font for the branding of your startup. Fonts add great meaning and personality to a brand’s image out in the public. Here’s to hoping you make good use of the shared information before seeking a logo design service! Good luck!

Picking The Right Fonts For Your Resume And CV 

A good font is the one which is neat, clean and easy for the eyes to read. While writing a resume font should be selected on discretion. Popular fonts used in resume are Times New Roman and Arial. However these two fonts are two of the most over used fonts while writing a resume. Although Times New Roman and Arial are considered industry standard while writing a professional profile, there are other font options to try out which offer better visibility and makes your resume stand out in a pile of Arial and Times font resumes. Calibri Calibri has a neat Sans-serif typeface. It is the default MS Office font in versions 2010, 2013 and 2016. It replaced Times New Roman as the default typeface in Word and replaced Arial as the default in PowerPoint, Excel, Outlook, and WordPad. It is also the default font in Office for Mac 2016. Calibri at 12 pt with 500 to 750 words can easily fit inside 2 pages of resume without compromising on the visibility. Cambria Cambria is a serif font commonly distributed in MS Office products. It is part of a suite of typefaces called the ClearType Font Collection which is made to look good on a computer screen. It is equally legible for printing also. It is branded as the new Times New Roman. Garamond Garamond is a good alternative to Times New Roman. It is a Serif typeface font with a history of 500 years. The modern version gives a polished classic look. Garamond is better to use when you have to condense your text to within two pages. Garamond can contain more text into single page without compromising on the readability when decreasing font size. Didot Didot is a neoclassical Serif typeface font. Didot offers you style with elegance without fancy typefaces. This can be used when you have a resume for a designing or photography industry. Didot is suitable to be used in headings. Helvetica Helvetica is considered as the King of fonts. It is used in typography and by designers. Helvetica is a Sans-serif clean font with exceptional clarity. It is used in the logos of many corporate companies like Microsoft and BMW. Helvetica is included in Mac systems; however it needs to be purchased if you want to use it in Windows systems. Fonts That You Should Never Use In Resume Some of the fonts are too fancy to be used in a resume. Fonts like Courier, Brush Script, Comic Sans, Papyrus, Impact, Trajan Pro etc. are not professional but are too fancy to be used in a resume. Hence do not use these fonts in the resume under any circumstances. 

The Right Fonts For Your Website

The choice of font you use at your website can be affectedby so many different elements: personal taste, style, screenresolution and size, operating system, monitor age,background and - not last - re... The choice of font you use at your website can be affected by so many different elements: personal taste, style, screen resolution and size, operating system, monitor age, background and - not last - readability and ease of use. The most common font used for print ant the Web is Times New Roman. This is the default font of many applications including most of the Microsoft Office Suites. That is not to say it's the most readable or comfortable font; on the contrary, Arial, Courier and Verdana are considered more readable. A study conducted at Wichita State University in 2002 titled: A Comparison of Popular Online Fonts: Which Size and Type is Best? found these amazing results: Times New Roman was deemed the least preferred font in 10 or 12 point size. Arial was most preferred in the 12 point size and Verdana was the most preferred in the 10 point size. Overall, Verdana was the most preferred font for readability and ease of comprehension. The fonts considered most legible are Arial, Courier and Verdana. As far as looks, Times New Roman and Georgia are preferred over the others. All the above appears to imply that for design choices, like when a large font is used as a decoration, Times New Roman or Georgia is the choice. For general speed of reading and less strain on the eyes it's Arial if using a small font. Verdana was the choice for best compromise between legibility and speed. All the above should be included in the building plans for your website since they can affect the looks of so many items, such as: Headlines, header tags, choice of colors, links, contrast and decoration. You can compensate for many elements of styling by using different fonts and sizes. For example, if you are super imposing text upon a graphic perhaps it would be best to make the font bigger to help the eye separate the font from the image. The same common sense approach can be used for the body areas: use colors that will bring out the text and make it easy for your visitors to read your website. Don't use dark fonts on a dark background because they are very hard to read. Likewise, do your best to copy well established convention by making the colors of your HTML links in standard colors such as blue for unvisited, purple for visited and so on. Overall, don't use more than 3 types of fonts on your website and do your best to include the "Big Picture" in your design. Show a few completed sketches to your friends and family and ask their opinion. Revise and re-do as often as needed. As a time saving measure, make sure to use CSS (Cascading Style Sheets) for your website design because it allows you to change the font style of a complete website by just changing the information in the style sheet. A real time saver when you have a 100 page website. Above all, your website should have its own theme and style. It should have text that invites the visitor to explore more and be easy to read and understand. The visual load on the eyes should be as small as possible to prevent fatigue. The general look should be one of integrated design with user friendliness as its ultimate purpose. 

What Fonts Should Be Used For Business Cards

Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use ... Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use for your content. When designing, it is crucial for your business card printing pieces to have the right font and at the same time the appropriate size. Your text should be not too small or too big for your print card. If it is too small, it would be difficult for your target audience to read your information. On the other hand, big letters just do not appear professional and with your limited space, it would be hard for you to cram all that information. Hence, there are standards that you have to adhere to help you create a distinguished business card without appearing like you do not know what you are doing. First off, there should be a balance in the sizes of your text in your address and contact information, and your names and title. When designing your text, be sure to have your address and phone numbers between 7 to 8 point sizes. Your name should be 1 point bigger than these two elements. That means that if your address is at 7 point, then your name should be 8. On the other hand, your title can either be 1 point smaller than your address text size or similar to it. Your company name in contrast to all these elements should be from 12 to 15 point sizes. There is a reason for making these sizes standard ones. If you happen to use different sizes for all your elements, I would not be surprised if your marketing tool looked disorderly and untidy. It will only confuse your prospects and clients. The key is to keep your sizes consistent so that your content would not appear disorganized. In terms of how large or small should you go with your text, your words should not be smaller than 6 point. Use 5 point if you put everything in capital letters. In your name, it should not be more than 11 point. The address has a maximum of 9 point. You should also consider the type of industry you are in. Most professionals go for smaller sizes such as 6 to 7 point text, especially for their addresses. Then again, it is much larger when sales agents produce their business cards. But be wary also of fonts that print particularly smaller than the average size. When you use these fonts, be sure to adjust your sizes 1 point higher so as not to make it difficult for your readers to see your text.

The Fonts You Should Use For Your Business Logo

Many entrepreneurs think that the font for their business name is like a trophy wife—just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs! Many entrepreneurs think that the font for their business name is like a trophy wife—just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs! So, what are the font's jobs? The font's job is to be legible and scalable, to make your business name look good, and to strengthen your entire brand story. Let's break these elements down one at a time. 1. To be legible Your business name should be able to be read easily, quickly, and clearly. Make sure the letters are spaced far enough apart, so that they don't bleed together visually or when printed. Make sure that the letter shapes are distinguishable from one another—that your lower case "I" doesn't look like an "L," for example. Also ensure that you can read it at a glance. Most people won't pore over your logo. They'll just skim it. You want to make sure that the font that you choose is not difficult to read. This becomes even more important when your logo is featured on a sign, vehicle, or billboard—where your viewers will be passing it at a fast pace. 2. To be scalable Your logo should be able to blow up to billboard size and scale down to postage stamp size and be readable across all of these different options. Make sure that legibility doesn't suffer when size changes. Scaling up usually isn't an issue, but scaling down can be a real problem on ornate or heavily stylized fonts. 3. To make your business name look good Choose a font that includes good letter shapes for all the letters in your business name. For example, some lower case Gs look pretty funky — so if your business name includes a G, you may want to stay away from fonts that include strange Gs like the one on the right. 4. To support your brand definition This is your font's last job, and it can be done in different ways in your logo, depending on how much of your brand story is told by your logo icon. If you've told most of your story with the icon, then all the font needs to do is support that. If you choose your logo font carefully to perform these 4 jobs for your business, then it will be more than just a pretty face—it will help your logo to be more effective. 


Choosing the right fonts for your business is an essential aspect of your branding, marketing, and advertising. Keep these tips in mind to pick the right fonts associated with various aspects of your business, startup, or brand.

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