Creating a Real Estate Listing Marketing Plan: Promote Your Listings

creating real estate listing marketing plan promote property

Selling and marketing go hand-in-hand. You can't sell anything, whether it's a shirt or a video game, without a marketing plan. The same is true for real estate.

Both real estate agents and FSBO home sellers must invest in marketing to close the deal quickly. But not just any marketing strategy will work for real estate. You need to use the right marketing channels and content to generate interest in serious buyers.

Are you ready to get that house off the market? Here are several proven tips to inspire your real estate listing marketing plan!


Create a Website for Your Listings

Before you can sell your physical real estate, you should invest in some internet real estate first. The most critical piece of digital real estate is your website.

Every agent should have a high-quality website that showcases listings, photos, viewings, prices, and contact information. FSBO sellers can also benefit from having their own real estate websites.

But setting up a website isn't enough. Besides having quality content, your website should be fast, simple, navigable, and mobile-friendly. Remember, homebuyers are looking for a quick and convenient sales process.

If you're planning to stay in the real estate game for a while, consider hiring a web developer who specializes in real estate web design. This investment can go a long away, especially when those home sales roll in.


List Your Properties

You can't sell a home without listing it first. Real estate agencies use MLS listings to promote homes to buyers. These are the most important listings to leverage.

Real estate agents can quickly get on an MLS listing, but FSBO sellers can also use these services. This typically requires a flat one-time fee.

Once you're on the list, you can integrate organic MLS listings into your website. This real estate marketing trick drives traffic to your listings. It also improves your website's ranking in search engines, otherwise known as SEO.


Real Estate SEO

SEO, or search engine optimization, is the process of optimizing your site for search engine positioning. The goal of SEO is to appear first for a given keyword. Getting on the first page of Google is essential since fewer users click on the second page.

If you have a lot of listings on your hands, SEO can be a lot of work. To lighten the load, consider hiring a real estate SEO firm to manage your search rankings. SEO experts are skilled in keyword research, SEO-friendly content creation, technical SEO, and off-site elements that improve rankings.

Local SEO is particularly critical for any real estate marketing plan. This strategy requires targeting specific locations and leveraging Google marketing tools to dominate the first page of results.


Leverage Social Media

Social media has become an increasingly vital real estate marketing tool over the years. Along with search engines, home buyers use Facebook and Instagram to inform their decisions. This is an excellent opportunity to generate interest in your listings!

Start by setting up a Facebook page for your agency and listings. Facebook also lets users create home listings right on the platform. Use Facebook's PPC advertising tools to distribute your posts and listings to a broader audience.

Next, set up an Instagram page for your listings. Instagram is ideal for real estate marketing. It's the perfect platform to showcase compelling images of your properties.


Take High-Quality Real Estate Photos

Social media marketing works best when it's coupled with high-quality content. Don't sleep on your real estate photography! Invest in quality equipment and editing tools.

You don't have to take photos either. Since images are so crucial to home selling, you may want to hire a professional photographer to shoot real estate photos for you. Airbnb does this to increase rental bookings for hosts.


Invest in Drone Photography

One particular type of photography that's getting a lot of attention in the real estate industry is drone photography.

Drones can take shots that are otherwise impossible for most professional photographers. It's become the go-to method for compelling aerial shots of homes and properties.

Drone photography requires a lot of expertise. Hire a freelance drone photographer or firm to take photos that sell.


Create a 3D Virtual Tour

Real estate experts also use drones for YouTube video marketing campaigns and virtual tours. And these strategies are worth the investment.

Virtual tours allow potential buyers to view properties from the comfort of their own homes. This is ideal for buyers who are currently living out of state.

3D tours explore the interior and exterior grounds of a property. Most tours also look at the location itself and highlight notable attractions and perks.

Include a virtual tour on your website to increase interest in your listing. It should be the first thing that greets new visitors. Share it across social media to increase exposure.


Host an Open House

Traditional marketing methods are still relevant in the real estate industry. Popular methods include business cards, branded stationery, flyers, bench ads, newspaper advertising, and the classic open house.

Real estate agents generally handle open houses. However, FSBO home sellers are responsible for showing their properties. If it's a hot seller's market, you may be able to close the deal quicker!


Strategic Home Staging

You'll need a few real estate marketing tips up your sleeve to pull off a successful open house.

Start with a home staging plan. The goal of home staging is to create a pleasant experience for buyers. You want to showcase each room in its best light.

Another home staging tip is scent marketing. Avoid intense and unpleasant smells, as these can turn off buyers. Experts suggest baking something pleasant or using cedar, rosemary, and lemon scents.


Craft Your Real Estate Listing Marketing Plan Today

Don't let your listings collect dust without a real estate listing marketing plan. Why pay the costs for listings that don't move? Take advantage of digital and traditional marketing to sell your real estate property listings fast.

Do you need more resources for success? Knowledge is essential. Stay updated on the latest business tips and trends in your industry by visiting the Real Estate section of our website!

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