Currently 87% of online marketers are already using video content as a part of their digital marketing. Why? There are a few reasons video strategies are playing a big part in marketing this year:
- 65% of buyers visit a company's website after watching a branded video
- 80% of customers remember a video they've watched within the last month
- 59% of buyers would rather watch a video than read a blog post
Sound good?
If that doesn't convince you, keep reading. Here are 11 ways video brochures can help your business grow!
1. Connect with Customers
The internet has made it easier than ever for people to communicate across the world. However, people have a short attention span. You need a marketing method that will snag their attention and keep it.
Your target audience already loves watching videos. They're easy to consume and entertaining as well.
By creating a video brochure, you have a way to connect with customers through a format they already enjoy.
A well-worded title and intriguing description will entice people to press play. Then, your video content can draw them in to accomplish a number of goals. For example, video brochures can:
- Tell a story
- Excite customers
- Spark curiosity
- Inform viewers
As a result, you're connecting with your customers and drawing them toward your business.
2. Build Brand Trust
Brand trust can help you develop long-term relationships with your customers. Over time, that trust can develop into loyalty. Then, you won't have to spend as much time, money, or effort retaining your customers.
In order to build brand trust, you need to stop selling.
Instead, let your customers come to you. Provide them with interesting information they can use in their everyday lives.
Start by determining the problems your customers face each day. Then, show them you're there to help.
3. Google Loves Video Content
Search engine optimization (SEO) is an important marketing strategy for attracting new customers. SEO also helps companies build brand awareness, trust, and credibility. When you rank higher on search engines than your competitors, it tells consumers you have authority in your industry.
Search engines like Google love videos. First, videos encourage people to linger on your website. That lag time can boost your search engine ranking.
Longer exposure also helps you build brand trust.
This tells search engines that you produce and provide good content for your customers.
By posting video brochures on your website, you can increase your search engine ranking. Then, more people will see your company name and remember your brand.
4. Appeal to Mobile Users
More people are searching online by using their phones instead of desktop devices. If you don't have a mobile marketing strategy, you're missing out on a big chunk of your customers.
Consumers are watching videos on their phones as well. As a result, Google uses mobile-first indexing to determine page rankings. Posting a video brochure can help you attract mobile users to your business and provide them with helpful content.
5. Simplify Difficult Concepts
Some concepts are difficult to explain. You might have become an expert in your industry over the years, but your customers likely rely on you for information.
Videos can show customers how your new products work. You can also use animated video brochures to keep people engaged regarding a difficult concept.
Instead of boring your audience, you can draw them in with entertaining content.
6. Engage Lazy Shoppers
People are busy and always on-the-go. They don't always have time to read lengthy blog posts or white papers.
A video brochure can shorten the content so it's easy to consume. That way, you're showing people your product or service in action without causing them to lose interest. Videos can help you inform customers and drive them to make a purchase as well.
As a result, you're capturing a larger audience, keeping them interested, and improving your competitive advantage.
7. Get Social
One way to expand your reach with customers is to encourage people to share your content. Videos are easy to share online, through any social media platform.
Focus on entertaining your audience and offering them with unique, valuable content. It helps to tell a story or share emotions with your audience, too. This emotional connection will encourage consumers to share your videos.
Then, you can increase traffic to your site and improve your ROI.
8. Easy to Recycle
A video brochure isn't one piece of content. Rather, you can use it to create still images, gifs, short social media posts, and more. Then, your video brochures will become a gift that keeps on giving!
9. Increase Conversions & Sales
By next year, video content will account for 80% of all global internet consumption. As more people rely on videos for information, companies are discovering new opportunities. In fact, 81% of people already feel convinced to buy a product or service after watching a video.
Videos help you become transparent and trustworthy. As a result, people are more likely to buy from your business.
10. Boost Your ROI
In addition to increasing your sales, video content can also improve your ROI.
They're not expensive to make. Instead of wasting money on time-consuming, expensive marketing projects, give your business a boost with videos instead.
You can read more about video brochures to see high-quality video content in action.
11. Get an In-Depth Look at Your Audience
Many outbound marketing strategies don't provide you with helpful data. Video marketing, on the other hand, will show you what resonates with customers (and what doesn't).
Then, you can make informed decisions for your next marketing campaigns to continue drawing customers in.
Now Rolling: 11 Ways a Video Brochure Can Give You Business a Boost
Ready to give your business a boost? With a video brochure, you can draw them in and watch sales roll! Build your business using video marketing and see it for yourself.
