Beginner Guide on How to Make a Conference Call

A conference call is a form of communication where several people can participate at the same time. For many business owners, this is the most effective way to hold meetings remotely, without the need to travel.

There are many tools and apps for making conference calls, and most include a video setting so you can see the participants on a screen. Instead of going back and forth with emails, conference calls allow you to share ideas and feedback instantly.

If you're a beginner and don't know how to start, here are 5 essential steps to learn how to make a conference call like a pro.


Step 1: Find the Right Service Provider

To make a conference call, you need a service provider that can support this type of communication. You can start a call from your cell phone or landline, but modern technology offers free conference call solutions.

If you're using the minutes on your cell phone plan to make a call, note that you'll be charged for each call separately. Using a special online app is a more affordable solution, especially if several people attend the call.


Step 2: Make a Plan for the Call

Before you make conference calls, it's useful to have an agenda. This will help you manage the conversation better and avoid awkward silence.

Start by making a list of the people on the call, their names, and contact information. Then, write down the topic of interest, any points to address, and questions to ask.


Step 3: Send Invites

If you're using online tools to make a call, you should send invites to everyone participating. Include details like date, time, and topic, so people can enter the call in their calendars.

Make sure to include a link to the call so everyone can join in a single click. Also, inform people if the call is video or audio so they can prepare accordingly.


Step 4: Call the First Person

How does a conference call work? Simple: just call one person, and add the rest to the call. You can type in the number in the dial pad or find it in your contact list.

With online tools, you can start the call with one person and wait for the others to join in, or just sign into the software, and start the call once everyone has joined.


Step 5: Merge the Call

Once you make the initial call with one person, it's time to merge the call. Simply click on "add call" to include the other participants, and click "merge call". This method works if you're calling from your phone.

If you are using apps or tools, you don't need to merge the call. Everyone will join at the same time, and the call can begin.


Now You Know How to Make a Conference Call Like a Pro!

Whether you want to learn how to make a conference call for business or personal purposes, these tips will help you manage it with ease. It is time to make calls like a champ!

For more tech tips and tricks, head to the tech category on our blog where we cover the latest industry trends.

7 Advantages of Whiteboard Animated Videos

In these days of short attention spans, videos and animations are both key to savvy marketing. Explainer videos are essential in today's market.

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That is why whiteboard animated videos are quickly becoming one of the most important tools for marketers. They can easily convey, in an attention-grabbing way, complicated information as inexpensively as possible. 

Look, we all know that PowerPoint presentations tend to be a little dry and boring. By using a whiteboard video, however, it's possible to transform even the dullest of material into something compelling. 

So let's take a look at the top reasons why whiteboard animations have the power to up your marketing game: 

7 Big Benefits Of Whiteboard Animated Videos


1. It Is Attention-Grabbing

A major part of the marketing equation is attracting and holding a potential customer's attention. 

And therein lies the rub. Humans are notoriously fickle and distracted creatures, restlessly in search of novelties to assuage their boredom. 

The beauty of whiteboard animation videos is that they can grab a viewer's interest, and evolve an intriguing storyline. The other thing about humans is that they love a story. A whiteboard cartoon can do all this in a way that doesn't break the bank. 


2. Simplicity Is the Key

It's not just that whiteboard animation videos can tell a story. The real kicker is that they can do so with a refreshing simplicity that is charming and pleasing to viewers. 

By animating a presentation, and introducing humor and pizazz, you can present your ideas in an intriguing way. 


3. Better Conversion Rate

Attracting a viewer's attention is one thing. But you also need to convert that into action. 

And since people are more likely to stick with watching a fun, engaging video, whiteboard marketing often translates into a big boost for your sales. 


4. Versatility

One of the main benefits of whiteboard animations is that they can be incorporated into just about anything. 

For instance, if your marketing strategy relies on social media, whiteboard videos can be easily integrated on these platforms. Ditto for integrating whiteboard animation clips into your company emails, blogs, websites, and whatever other digital marketing platforms your business uses. 


5. Whiteboard Animations Are Optimized for Digital Devices

Whiteboard marketing works very well with handheld devices, such as smartphones, tablets, smartwatches, etc. 

A lot of today's internet traffic and digital marketing occurs on mobile devices, so viewing and sharing a whiteboard video has never been easier. 


6. Endless Uses

Whiteboard animations really do have a bewildering variety of uses. 

They can be used as informative infographics, instructional videos, educational tools, and virtually anything else you can imagine. 


7. International Engagement

Whiteboard cartoons have a big advantage over text-based or audio material: there's no language barrier to overcome. 

This means you can break out of the local market, and expand to reach a global audience. And that means a greatly enlarged pool of customers thanks to your whiteboard animated videos. 


Make the Most of Whiteboard Animated Videos

If you are looking to boost engagement, and enhance your business marketing and networking reach, whiteboard animated videos are an excellent tool. And they are also a lot of fun to design and create. 

Need more video marketing advice? Check out our blog for more great articles and ideas. Visit the Marketing section of our site to learn more now!

5 Top Sites To Gain YouTube Live Stream Viewers

Video views are essential for marketers and YouTubers. We all want more views on our YouTube videos, especially the live vids. The more views you earn on your YouTube video, the more exposure you get for your brand and the higher your revenue generation can become.

There are a lot of SMM panels to choose from for a profile’s promotion to reach more YouTuber viewers. In this article we provide the 5 best web pages to buy YouTube promotion from for increased livestream views. 

5 Best Websites For Purchasing YouTube LiveStream Views

1. Views.Biz

The first panel that is one of the best ones to buy promotion on YouTube is Views.Biz. On this panel you’ll get a chance to buy youtube live stream views that will definitely enhance your popularity on the platform. On the official web page of this panel there are 11 options presented, they are all with different geography. What should be noted is that, however, all of the options are without a 30 days guaranteed refill time. The maximum number of live streams you may get opting for Views.Biz services equals 100,000 and 100 stream views as a minimum. For all of the services the start time of the process is instant. 

What about the price for the available offers to grow livestream views? The maximum price reaches $1,440 and the minimum starts at $6 per 1000 views you get. Pay attention to the fact that they show the speed per each option. On Views.Biz this indicator is the same for every 11 services showing on the page - it is 500K per hour. Also, note that for some of the options there is a particular live stream time. For example, for some offers it is for 3 hours, for others it will be around 6, 12 or even 24 hours. 

2. SMO.Plus

The second best panel to buy Youtube promotion from is SMO.Plus. On this SMM panel you get a unique opportunity to buy Youtube subscribers and become more reputable on the platform. To see what SMO.Plus has to offer, let's enter their official web page and choose all the relevant filters to find the services that are connected with buying subscribers. You’ll get to see that there is only one option available on the panel for now. The key point is that this option offers a customer a 30 days guaranteed refill time unlike the previous panel. The biggest number of subscribers you can get using SMO.Plus service equals 2,000 and the minimum number is 100. 

This offer will cost you $50 per 1,000 followers. The start time for the offer to process is within 24 hours. There is information about the speed of the service as well. Here you’re able to receive 10-50 subscribers per day. The activity that you will obtain opting for SMO.Plus services is of real users. Therefore, no activity from bots will take place. The service that is offered by this panel is absolutely legal and you are not going to be banned from the platform for suspicious activity. 

3. Viewsta.com

The next panel that was also included to the list of the best panels that offer efficient services for profile promotions is Viewsta.com. On Viewsta you’ll get an opportunity to buy Youtube likes - one of the best and trustworthy services on the panel. Let’s analyse all the services available on this livestreaming view increasing platform. Once you’ve set up all the necessary filters you ‘ll see that there are 3 main options to buy likes and promote your channel on YouTube. Two out of three options are with a refill guarantee time. Let’s have a look at the indicators. The maximum number of likes you can get with Viewsta reaches 100,000 and the minimum number of likes equals 20. 

The price ranges between $4.50 - $24 per 1,000 likes you get. There are services that have a start time that is within 12 and 24 hours. Buying likes is absolutely legal as well and if you still hesitate whether you should pick an offer check out their “Feedback” section. Here you’ll see some of the customers’ experiences and even find new services to buy because Viewsta has options snot only for buying likes for YouTube but on the others social media platforms as well. 

4. Tube.Biz

The fourth YouTuber panel that is to be analysed is Tube.Biz. One of the best services they have to offer to their customers is to buy YouTube views, comments and likes. Let’s focus on buying YouTube views first. On Tube.Biz you get a chance to choose between 3 main offers to buy views. Note that all of them are with an automatic refill time, also, two of the options you’ll see on the page are with discounts now: 29% and 22%. So we highly advise you to check those out. The maximum number of views YouTubers and businesses can receive choosing Tube.Biz is 1,000,000 and the minimum will be 500. 

Clearly the prices per each offer is different and varies between $2.48 up to $3.50. The start time for all services available is within 24 hours. Let’s turn to comments now. Again, there will be 3 options to buy comments and all of them are with an automatic refill time. The highest number of comments a user may have is 1,000 and the minimum equals 50. The services costs are between $95 - $100. Lastly, there will be only one option to buy likes if you decide to choose Tube.Biz as an SMM panel. You’ll get a maximum of 80,000 likes for $10 per 1,000 likes. 

5. SMO.Agency

The last SMM panel that is included to the list is SMO.Agency. Using this panel, video marketers get a chance to buy YouTube views and comments. SMO.Agency offers its customers to choose from 2 options presented on their official web page to buy YouTube views. Both of the services available are with a guaranteed refill time. Moreover, only one option is with a discount of 20%. The maximum number of views you can have with this panel equals 1,500,000 and the minimum is 100 depending on the details of an option. 

The start time for both options is within 1 hour and the price for them ranges between $1.46 - $2.25 per 1,000 views. If you opt for buying YouTube comments you’ll see 3 services that are available. Here only 2 out of 3 offers are with a refill guarantee, however, there are no discounts or special offers available. The price range for the options are between $36 - $75 per 1,000 comments you get. For one of the options the start time is instant and for others two it will be within 24 hours. You may also look for other services that SMO.Agency has. Their clients also buy promotion services for other social media platforms. Or you’ll see the best ones in the “Feed” section where clients share their experiences on gaining views, impressions, likes, comments, subscribers, shares, and followers.

4 Common Video Production Mistakes and How to Avoid Them

Approximately 92% of marketers agree that video marketing is an effective way to reach customers. While this is true, not all videos are created equal. 

While you don’t have to have the most expensive equipment to create quality videos, you have to avoid some of the most common video production mistakes. 

The first step in avoiding these videography mistakes is to know what they are. Keep reading to learn about the most common mistakes made during video production. 

1. Failing to Use a Script 

Following the set stages of video production is important. However, doing things in a set, organized order isn’t the only way to ensure you create a quality product. 

You should also plan ahead and have a script. While creating a script may seem like a daunting process, it is invaluable when creating a video. 

When you create a script, you can organize your thoughts and create a compelling story. Be sure to have someone else read the script before creating a video. This is going to help you get the video you want quickly. 

2. Poor or Inconsistent Audio 

You will likely have a few different audio components as part of your video. This includes clips, voice, and music audio. 

If you don’t need the audio from your original clip, turn it off. Some tools will let you separate your video and audio, then hide or delete the audio track. 

Some people who are new to video editing may have the music trace overpowering other tracks. Be sure the music will blend with people talking or sit below the voices. 

3. Low-Quality Lighting 

Improper or poor lighting can make your video seem dull. Also, you may not engage viewers the way you would like. 

Try to use lighting equipment you can move and manipulate. This will help you focus on the light where you need it to go. 

If you aren’t sure how to get the lighting right, hire a professional. They can help you get the quality lighting needed. 

4. Using the Wrong Tone 

Understanding your brand value and the service or product you offer is important to create a concept for a video. From the background music to wardrobes, lighting, and scripting, each element impacts how your viewers will feel after watching your video. 

For example, if you have a social app, be sure you create a fun video that matches the tone. 

Avoiding the Most Common Video Production Mistakes 

If you want to create videos to help market your brand, knowing and avoiding the most common video production mistakes is a must. The information here will help you avoid some of the ones that are made by new and older video producers alike. 

Did you find the information here on video production mistakes to be helpful and informative? If so, be sure to read some of the other videography blogs we have published. Our goal is to provide you with the quality information you need to ensure you make smart, informed decisions on various subjects related to video creation and marketing.

How to Get More Views on TikTok

Perhaps in your quest to find a side gig, you've landed on an interesting opportunity: the chance to be a TikTok influencer. 

TikTok is launching a new method of making money. To keep mainstream creatives on the app, they've created a $200 million creator's fund. 

Both TikTok and its celebrity users have something to gain—for TikTok, it cultivates the fun livelihood that keeps TikTok popular; for ambitious creators, a good chunk of money. 

Are you wondering how to get more views on TikTok videos? How can you distinguish yourself from the millions of other users and stake a claim in that fund? 

We cover some video marketing tips below on how to get more views on TikTok videos! 

Collab With Other TikTokers 

Maybe a year ago, you scoffed at your younger cousin for doing TikTok dances at a family gathering. 

Now, however, you see the appeal—and you need your cousin's help to gain exposure. After all, they've got upwards of 20,000 likes on TikTok posts and constantly interact with other users. 

If you know anyone like this, see if you can collaborate with them on a video (think: a partner dance) to get their followers to your TikTok page. Partnership means power and profit on social media platforms like TikTok.

If you don't know anyone like this, consider reaching out to users you vibe with and see if they're interested in a collaboration. Offer some incentive—like tagging them, resharing across your own platforms (maybe you've got more followers than them on Instagram!), or something else comparable. 

Buy TikTok Likes 

It may seem unconventional, but it's more common than you'd think. If you're looking for a quick solution to your low number of likes, consider coughing up a few bucks. 

When you go this route, you get instant TikTok likes—no further action required. More likes translate to more engagement, more authority, and more exposure to the app. You may even land your account on the For You page! 

Make sure you have some content uploaded already (as in, don't buy likes before you've made any posts). 

Use Trending Hashtags 

Don't upload a video without considering the marketing side of things. 

One way to advertise your TikTok account to your followers and especially your non-followers is to load it up with the most recent, trending hashtags. Consider what's going viral at the moment and see how you can play into that. 

Hashtags let users filter videos by subject matter, finding you faster, and improve user engagement on your account. When you increase the scope of your content, you increase the number of followers and views. 

Post Your TikToks on Other Platforms 

TikTok videos are easily reshared across your other accounts, such as Facebook and Instagram. 

Say you've already established a presence elsewhere on social media. Regardless, when you repost your TikTok videos to these other sites, you increase your chances of getting views. You may even convert a non-TikTokers to your following. 

This Is How to Get More Views on TikTok: Enjoy the Fame! 

Let's be real: the odds of getting 2.2 billion views like some other TikTokers (we're looking at you, Zach King) are pretty slim. 

But that doesn't mean you can't still dominate the TikToker platform in your own way. Use these tips to get more TikTok views, and maybe you'll get a taste of TikTok fame! 

Now that you know how to get more views on TikTok vids, what other avenues can you consider for making extra cash? Keep scrolling our page for tons of other social media marketing and video advertising advice.

4 Steps to Better Small Business Video Marketing

Are you wondering how you can use video marketing to boost your marketing plan? This is becoming one of the most popular marketing strategies and for good reason. Video marketing allows you to get in front of audiences in a way that is engaging and effective. 

Keep reading to learn more about video marketing and how you can use it to take your small business to the next level this year. Follow these steps that can assist you with small business video marketing so that you can start reaching out to customers in a whole new way. 

1. Set Goals 

To successfully launch any new marketing campaign or technique, you'll want to work to lay out the goals of your video marketing efforts. Pinning down what you want your videos to accomplish can help you in every step of the decision-making process. Figure out how this goal fits in with your entire marketing strategy. 

Your goal will determine what kind of video or videos you decide to make. Some video marketing goals may be raising brand awareness, boosting conversation, or building authority. Defining your goal will also help you figure out what your videos call to action will be and how you will work towards it in your campaign. 

2. Pick Your Platforms 

Before working on your video, it's important to establish what platforms you will be posting your videos to. Every platform has a different type of video, which will shape your production choices. For example, platforms like Facebook may host multiple types of video content, while Snapchat uses only one video format. 

It's best to begin with the platforms you already have a following on. Look into what each platform offers in terms of video as well as what each platform's digital dimensions are. This will help you if you choose to use the same video across multiple platforms, as it will need to be altered to fit each specific dimension. 

Click the link for the best video downloader that can help you with this process. 

3. Figure Out What Type of Video You'll Make 

You'll want to consider your brand and your video marketing goal to figure out what kind of video you want to make. There are different types of video marketing that can support different goals and purposes. Here, we'll go over some of the main types of video marketing out there so that you can figure out which one aligns with your marketing goals. 

An educational video is great for a company that wants to build brand awareness and authority. These are informative videos that usually take on a more polished tone. They offer a benefit to viewers and help to establish the brand as an authority on the topic or within their industry. 

Some companies use educational videos to share industry-focused content while others use them to connect with customers. A great way to use this marketing type to engage with current and potential customers is to make how-to guides or tips on how to make the most of your new product or service. 

This helps viewers feel that they can trust your brand while also showcasing your products and their uses. 

Another great video marketing option is testimonial videos. This can be used to create social proof around your brand by highlighting your happy customers and their experience with your brand or products. This allows potential customers to feel they can trust your brand, as others have had great results. 

You can also use behind the scenes videos to humanize your brand and build a connection with your customers. Use these videos to let customers in on the operations of your brand or to highlight your employees. This allows you to entertain your audiences while also letting them know more about your company and your values. 

Interviews can be used to bring in guest speakers, such as an influencer or an affiliate. This allows for some brand authenticity and allows your audience to get in on the discussion. 

Entertaining videos can be made to just have fun with your audience and build some buzz around your brand when these videos are shared and engaged with. This is a great way to build a community around your brand while giving your brand a personality and voice. Choose one of a few of these video types to start planning your video marketing content. 

4. Plan the Production 

It's important to plan out how your videos will be created and filmed so that you can be as prepared as possible. This planning process is a must, even if you're planning to work with a filming or production company. If you're doing the video production in house, there is a list of things you will want to determine. 

Firstly, you will need to figure out what kind of equipment and props you will need to create your video. You will also want to write a script based on your video type and goals. Make sure your script is written and edited to perfection for the best results. 

You'll need to figure out other essential details such as the people you will need to make your video happen, as well as your location. 

Small Business Video Marketing: How to Get Started 

Small business video marketing is a great idea for a company that is ready to take their marketing efforts to the next level. To incorporate this engaging marketing strategy into your marketing plan, start by taking these steps. Going through these steps can lead to a video marketing campaign that is in line with your company goals. 

Are you looking for more advice on small business video marketing and video production? Head to the "Marketing" section of our Frugal Finance Blog right now to learn more about business videos!

7 Ways To Boost Online Engagement with Content Creation

About 80% of online consumers spend half their time online researching products and services. Without a blog, you fail to expose your business to eight out of 10 of your potential customers. If you're not creating content, you're losing those customers to your competitors instead.

With a content creation plan, you can improve your entire digital marketing strategy. 

You need unique, high-quality to attract people to your website. Then, you can turn those website visitors into leads and paying customers. 

Ready to build your business one post at a time? Start by using these 7 top content marketing tips today!


1. Set a Goal

Before you start creating content, it helps to understand your company's long-term goals. Consider your business goals. Then, you can align your digital marketing strategy to help you accomplish those goals.

Creating SMART goals (Specific, Measurable, Attainable, Results-Driven, Time-Specific) can help you stay on track. 

You might want to attract more site traffic, generate new leads, or increase online sales. Once you know your main goal, use the SMART format. As an example, maybe you want to increase traffic to your services page by 20% in the second quarter.

Perhaps you want to increase brand awareness by educating potential clients about your new products. To accomplish that goal, you can create product demonstration videos to teach people about your products. 

Once you determine your goals, you can create content with those goals in mind!

It's important to determine key performance indicators (KPI) for each goal. Then, you can track your progress along the way. If your progress stalls, you can make adjustments to your content marketing strategy to improve. 


2. Know Your Readers

Before you can create content and achieve your goals, you need to know who you're creating content for. 

First, think about your ideal customers. Who are they? What products and services are they already using?

Think about their interests, buying behaviors, and personalities.

Are you targeting a broad audience? Try breaking a small group into smaller buyer personas. You can segment your audience based on demographics such as:

• Gender
• Age
• Location
• Education
• Marital status
• Household income
• Pain points
• Personal or work goals
• Family background
• Language

Once you determine your buyer personas, you can create content for each group. Personalizing content will make it easier for you to connect with your audience. Then, you can appeal to their interests to generate leads and sales. 

After completing your audience research, you can complete your keyword research. What keywords are your customers using in their searches? You can use Google Trends, Keyword Planner, and SEMRush to develop a list.

You'll use one main target keyword for each piece of content.  


3. Educate Your Audience

The purpose of content creation isn't to sell. Instead, you'll want to focus on creating high-quality, educational content for your readers. After learning about your business, consumers will see the benefits of buying your products or service.

Using hard sales tactics, on the other hand, can scare them away. 

What information can you provide that your readers can't get anywhere else? Lean on your own experience and expertise. Educate your audience to show them you're a helpful, informative resource.

Let your passion shine through in your content, too. Letting your passion shine will give people a reason to love your business. 

Otherwise, try storytelling. Pull readers in with a story they can connect to. Relay empathy to connect with your readers.

Then, show them how your product or service can solve their problems. 


4. Improve Readability 

Improving readability will keep readers on your website. The longer they stay on your site, the better for your search engine optimization (SEO). SEO helps you rank higher on search engines like Google.

The higher you rank, the more often people will find your content.

When creating high-quality content, it's important to make sure it's easy to read. First, remain clear and concise in your writing. Keep a single focus in mind for each article. 

Use an attention-grabbing lead to draw the reader's interest. You can also:

• Break thick paragraphs apart with headings and subheadings
• Use numbered lists and bullet points
• Write with shorter sentences and paragraphs
• Use bold, italics, and underlining to help text stand out
• Use contrasting colors for links to draw the eye

Try to avoid fluff when writing your content. 

As you write fresh content, make sure to end on a strong call-to-action (CTA). What action do you want readers to complete? You can have them fill out a form or subscribe to your emails.

A compelling CTA will help you increase leads and conversions. 


5. Use Imagery

Most people skim through content. If you want to increase engagement, give them something to look at. Add visuals to your content to keep people interested.

You can add pictures, illustrations, videos, and animations. For research, use charts and graphs as well.

Make sure your imagery suits your brand and is optimized for search engines. Speaking of SEO...


6. Optimize for SEO

SEO can position your content on search engines. The higher you rank, the better for your brand awareness, lead generation, and sales. 

About 60% of marketers agree SEO generates high-quality leads. Meanwhile, marketers who prioritize blogging are 13 times more likely to achieve their goal ROI. 

For successful SEO, make sure to optimize your content with your keywords.

Try different formats, including info graphics, eBooks, videos, and case studies.

Strong SEO requires backlinks. Companies that blog receive 97% more links on their site. You can guest blog on other websites to improve your own link authority.

Don't forget to keep your content fresh. Updating existing content can help you increase organic traffic by as much as 111%.


7. Start Sharing

Once you start creating content, share it! Use email marketing to inform subscribers of your new posts. You can also post on social media or your Google My Business listing.

Sharing your content will help you attract more readers and generate more leads. 

Want to work with a content creation agency? We can help here.


Digital Marketing Content Creation: 7 Tips for High-Quality Content

Content creation can help you boost brand awareness, increase conversions, and generate more sales. You can get a step ahead of the competition with high-quality, engaging content.

Start crafting fresh content to reach your target audience today!

Looking for more ways to boost your business? Explore the latest content marketing and business guides on our blog today. 

How to Make an Online Video in 30 Minutes

Every hour, 300 hours of video are uploaded to YouTube. And, the average user watch time per YouTube session is 40 minutes.

What does this mean for content producers and consumers? Video is king.

Consumers are hungry for videos to watch, now more than ever before. Do you want to get in on the online video action?

Creating an online video is much easier than you might think, and can be done by anyone, even in half an hour of online video production.

If you’ve always wanted to get started with online video creation, but are unsure where to start, read on to find out exactly how you can start making online videos today.


Have a Vision for Your Online Video

Before you start shooting, have a vision for how you want the final video to look. This will save you time and prevent you from shooting unnecessary footage. It will also give you better results.

You can do this by creating a video storyboard, but if you don’t have time, just give some thought in the beginning as to what results you want from the video and what sort of style and feel the film should have.

Goals with a clear objective are likely to do better than videos which seem to lack focus.


Shoot Your Content

If you are wondering how to record online video, the good news is that you already have everything you need in your pocket.

Using your smartphone, you can quickly shoot your video. Add stability with a gimbal and consider improving your sound quality with an external microphone, if helpful.

If your budget allows, you can shoot with a higher-end DSLR camera or video camera, but for online purposes, your phone should give you everything you need.

A tripod is useful if you plan on filming yourself presenting.

Although it can be intimidating at first, practice what you want to say, speak slowly, and smile— these tips can help create a better, more professional, video.


Edit

Next, it’s time to edit. Although you can try to do it yourself, this is likely to take quite a while and can be frustrating. Your best bet is to hire a video editor.

Editors can easily fix problems with your online video too. For example, do you notice that your audio and video were out of sync when streaming online? An editor can fix this for you, no problem.


Share Your Content Online

Once your video is ready to go and you’re happy with the results, it’s time to start sharing your content online.

Creating a YouTube channel is a great way to share your content, although it can take some time to build up a large following, especially if your goal is to monetize your content.

Videos are also great as content for your social media platforms and for businesses to promote their services or products.


Start Making Videos Today!

Now that you know how easy it can be to create an online video, get started today! Online videos have so many uses, whether you just want to make them for fun, as social media content, or to promote your business.

Get creative and start brainstorming ideas for your online videos— the world is hungry for online video content!

Was this article on quick online video production helpful? If so, please feel free to read some of our other articles. Visit the Tech and Marketing sections of the Frugal Finance blog for more insight on video production, YouTube advertising, and marketing videos online.

Top Reasons For Including Promo Videos On Your Website

WordPress website owners can utilize marketing videos on their website in various ways. The fact is, around 45% of the businesses are using promotional and explainer videos on the home page of their websites. 

More than 80% of businesses believe that resources like Promo Videos can get them better engagement with their target audience. Contrary to the usual video content that is used on WordPress sites, promotional videos fetch a chance to provide a solid introduction about your brand and narrate the key points about your business. As such, it makes a good sense to focus on Promotional marketing videos. 

Promotional Videos Enable You To Gain An Edge Over Your Competitors 

As promotional videos allow users the chance to get closer to your audience, as well as you can personalize these videos to the optimum extent. This way, you can take a more transparent stand on a topic that your closest competitors are not dealing with such clarity. Once your audience compares your videos with similar resources from your competitors, your brand will certainly gain more confidence. This way, you can outshine your competitors and gain an edge over them. 

Promotional Videos Are The Most Effective Way To Humanize The Brand 

In case you are using real people in your Promotional Videos, it allows your audience a chance for putting a face on these words as well as images on your website. Even in case, you decide not to expose your key men to the public; you need to add as much human element to your brand. Remember that it is impossible to accomplish this mission merely with content. Instead, promotional videos will go a long way to humanize your brand, making it all the more reliable and trustworthy to your target audience. 

Maintaining Eye Contact Is Extremely Important 

It would have hardly made sense to create a video unless you are well aware of your customers and their interests in your brand. For example, assume that you have discovered your target audience is not that interested in text content or with infographics. If so, all the money invested in such resources would have gone for a toss. As such, if you aspire to your audience to keep looking at your video, you need to retain their focus on your videos. This is another reason for which using promotional videos becomes a must. 

You Must Cover Your Bases

As it comes up from research, around 30% of customers hardly show interest in a website if it does not have any videos on it. Though this count may not appear that significant, still you need to consider this point at its earliest possible. Certainly, this is a solid number to consider for including video content on your website. Once you do that, you can certainly expect to get the most delightful outcome. As such, If you are yet to include such resources on your website, you should do that right now!! 

You Require Speaking The Language Of Your Audience 

For the majority of the service-based industries, it comes very difficult to explain the reasons for which users should use your services or what is your exact line of business. This holds for businesses into technical services, catering to an older audience. 

Most importantly, you need to communicate in the language that your customers speak. Speaking in the language of your customers, you can deliver your marketing messages most engagingly and compellingly. As such, you must ensure that your videos speak the language of the mass. 

You Need To Start The Conversion Process

Especially, immediately after launching your brand or just after your website goes live, promotional videos come highly effective in boosting the awareness about the brand. These videos will uphold various excerpts of your daily work process. If things are done correctly, the promotional videos will start functioning as conversion starters, opening up the communication lines by welcoming relevant visitors to your website. While the majority of the brands are using this technique, you must adopt the same tricks. 

Mobile Users Must Get Enough Content To Share 

Videos are the best shareable content. It has been observed that mobile users after they find an engaging video, like to share the content with people within their network. Once you start using a responsive plugin for a video gallery on your website, viewers will find every reason to share your videos. 

You Need To Improve Your SEO Score

By this time, it is a well-established fact that Videos can retain the traffic on your site for the longest time. A head to head comparison exhibits the fact that, while the web traffic is spending around 7 minutes on a video, they will hardly spend 2 minutes on text-based and/or infographic content. So, what you should ideally do, include as many Promotional videos on your website, and then you need to think about improving the SEO results. This will drag more traffic to your site, and then, there are the videos to retain them on your site for a longer time. 

Search Visibility Should Be Immediately Enhanced

Most importantly, you need to explore the probable ways that will enhance the extent of search visibility. Remember, the more time your website retains the traffic to increase time on site, the search engines will turn happier with you. As such, you need to look around for possible manners to increase search visibility such as embedded video. 

Loading Up The Shopping Cart

Lastly, it is vital that the shopping cart is getting loaded up. Though enhanced engagement is a serious point of consideration, still what matters the most is the actual sales figure. This is the way you gain an edge over your closest competitors. 

With the free online YouTube video editor, creating the best Promotional Videos becomes extremely simple, and can be accomplished within the minimum time. With this application, for sure, you are going to make the finest experience.

All About Embedding YouTube Videos

YouTube is the most popular purveyor of media on earth with its roughly 3 billion monthly users consuming millions of hours of content daily. Given how much people adore YouTube, it's no wonder why you might want to piggyback on the platform's success by including some of its videos on your website.

One of the most popular ways to achieve that end is by using the embed function.

But what does it mean to embed video? How does embedding differ from other methods from sharing? Is embedding the best way to go when rebroadcasting YouTube content?

Those questions and more are all answered below so if you'd like to learn about YouTube embed video strategies, keep reading!


What Does It Mean to Embed a Video?

When you embed YouTube video content, you take video content from YouTube and enable it to play on a third-party platform. This is accomplished by taking custom code provided by YouTube and placing it on a website or separate application.

Embedded videos will show up as video players on their destination sites. Those players can be clicked and viewers can watch content in full to help you increase social media views and subscribers with YouTube on any countless sites around the world!


Is There a Difference Between Link Sharing and Embedding?

Embedding and link sharing are two popular means of sharing video. While the ends they enable (getting people to watch a particular piece of content) are the same, how they achieve those ends differ.

As we mentioned, embedding video allows people to enjoy a full playback experience of YouTube hosted content on a separate platform. Link sharing, on the other hand, directs viewers to YouTube's website to watch content.

If you intend to get people to watch video on your platform rather than watching in YouTube's environment, embedding would be your preferred method of sharing.


What Restrictions Exist Around Embedding?

In general, videos on YouTube are available for embedding. This means of sharing, however, is more restricted than others.

When a YouTube video creator publishes content, they'll have to express permission via the video's settings that they're okay with users embedding. If they don't check that option, when you look at the video's embed settings, you'll notice that its embed code is missing.

The reason why embedding can be restricted is that video creators retain the right to dictate the environment where their content is viewed. For example, if a fitness video creator was not okay with a competing fitness company posting their workout videos on a competing website, the creator would prevent that by disallowing embed. That would make it so viewers would need to watch the content on the creator's YouTube channel as opposed to a platform that the creator has no control over.


Is Attribution Required?

Keeping with the example that we just shared about a competing fitness company embedding someone else's workout videos on their website, you might wonder if an organization could do that and insinuate that video content they didn't produce belonged to them. Believe it or not, some organizations do this and get away with it.

While the video content itself will show any branding elements the creator baked in, no rule says embedded video must make clear who content belongs to.

If you're concerned about people trying to take credit for your work by embedding your video content on their site, you have two options... You can include heavy branding in your video (intro, watermark, etc.) or disable embedding.


The Pros and Cons of Embedding

Now that you have an idea of what embedding is, should you use the feature? Here are a couple of advantages and disadvantages to embedding that will help you decide:

Pro - Video That Seamlessly Integrates Into Your Site

If you have visitors on your website that you'd like to share video content with, you'd probably prefer they watch it on your site as opposed to leaving to watch elsewhere. Embedding enables that which means you get more control over a prospective customer's experience.

Pro - YouTube Does the Heavy Lifting

Embedded video still use YouTube's resources to power their play. That means you don't need to add additional weight to your website or upgrade your hosting plan to feature several videos on your platform.

Con - Embeds May Pull Traffic Away

While YouTube lets you embed video, they'd prefer that watchers view content on their platform. 

Consequently,  you'll notice that at the end of embedded videos, YouTube will sometimes suggest other videos that may pull watchers to their site if clicked.


Con - The Playback Experience Doesn't Uplift Your Brand

If branding is important to you, YouTube embedding might not be your best bet. While there are custom options you can play with when embedding a YouTube player, the player will feature YouTube's branding. It may also promote videos that are not affiliated with your brand when playback is finished. And embedded YouTube videos can certainly slow down your website which hurts site SEO and user experience.

Platforms like Wistia allow business owners better control of how video playback looks on their site.


YouTube Is a Flexible Video Engine That Gives You Options

Whether you choose to embed video or share video links on your website, YouTube is a flexible video engine that gives you options. If you'd like to explore the breadth of those options, click the "share" button on a YouTube video. Then, look over what's offered.

You'll notice several customization choices that may help you get your message across in a way that suits your brand perfectly. Test a few of your choices to see what works best for embedding YouTube videos or other videos!

For more information on business, technology and videos, browse additional content on our blog today. Click on the Tech or Marketing sections of the Frugal Finance Blog right now to learn more about YouTube videos, video technology, website development, and coding.

Top New Video Marketing Trends 2022

YouTube is arguably the biggest video platform around today and is an easy way to get your videos out to the public in 2022. 

Understanding video marketing trends can help you get noticed on YouTube and other video sharing platforms like TikTok, IGTV / Instagram Reels, Facebook, BitChute, and Vimeo. Video marketing is even growing significantly on LinkedIn in 2022!

Video Marketing Is Very Important

Using video to promote your business can be a game-changer if you're willing to put in the work. Continue reading this article to learn the best practices, tips, and trends that matter in 2021 for video marketing.


Video First Platforms

App makers aim to give the people what they want with video first platforms like Tik Tok and YouTube. While Facebook and Instagram know video is the catchiest form of media around, they can't redo their whole business model overnight without causing a shakeup.

Video first platforms will continue to pop up and take attention away from sites like Instagram and Facebook, but it is still unclear which app is going to be the winner when it comes to video first platforms.

If you aren't sure how to include these video first platforms in your marketing strategy, consider working with companies that can help you. Learn more about what media companies that work in the video space are doing so you can decide which is right for your business. 


Live Video Lives On

Despite the fact that some people are claiming that Facebook Live is dead in 2022, live video lives on.

While you won't get crazy views as you did a few years ago when using live videos, they're still a valid part of video marketing. If you understand why people love live video, you'll be able to get good results with it. If you don't understand, you'll miss the mark. Either way you can still share, reuse, or repurpose your Facebook live videos after the feed has ended.

People love live video because they want to be able to interact with you. As your audience grows larger, this can become more difficult. However, interacting with people on your stream will help you grow real relationships with the people who follow your brand.


Shoppable Videos

How many times have you seen an outfit on a video, and you wished you could figure out where it came from? We're guessing it's been more than a few times, and that means companies could have made money from shoppable videos.

Shoppable videos feature links to products within the video, so you can shop for whatever is being shown. The more companies see how effective this means of promotion is, the more sophisticated it becomes. 


Personalized Videos

We all know how important personalization is in marketing, but how do you use personalization in videos? Is there are a way to personalize what you're saying, showcasing, and offering in videos for your customers?

The answer lies in segmenting your customers. You can create batches of videos that will serve customers that have shown an interest in something specific. When you do this, people will engage with your videos and are more likely to convert to customers at some point.


A Rise In Interactive 360 Video Technology

360 video technology isn't easy to create -- right now, but it is very effective. Smart devices and VR headsets are making 360 videos readily available to consumers, so if you can learn the skill, it's a great opportunity for your brand.

You'll be able to help your customers immerse themselves in your content and engage in ways other types of videos won't allow. This is becoming especially important on Google Maps listings, website virtual tours, and travel destinations. And it's more crucial than ever during the Coronavirus pandemic and the months or years of fallout from Covid-19.


1:1 Video Experiences

Everything in video isn't about scale. 1:1 video experiences are still important when you want to bring people into your family of customers.

When you're able to have a 1:1 video experience with someone anywhere in the world, you'll be able to scale your business faster than ever. Being able to convey your message and energy through video technology will allow businesses without a big travel budget to get attention and audience with people they wouldn't have otherwise had the chance to get in front of.


Vlogging Will Be a Normal Activity

If you aren't vlogging (video blogging) you're behind on the times. Vlogging might be the butt of many jokes, but people love it. Even if you're a business, you can vlog about what you're doing and get people vested in your business and brand.

People like to see behind the scenes and know who they are doing business with. Vlogging is a great way to let people peek into your world, so they can get to know you and build a relationship with you.

The vlogging trend is not going anywhere except for up, so make sure you hop on the bandwagon for your video marketing. If anything, vlogging is becoming a requirement for influencers and small businesses trying to differentiate themselves in an affordable and scalable way. 

Earning Extra Income 

YouTubers have been able to earn a side income or even a full living for years by displaying advertisements on videos through the YouTube Partner Program. Now Facebook allows certain video creators to earn revenue directly from videos as well based on ads displayed on them and video viewing metrics. 

You can also make money indirectly on videos with any platform by having sponsors or pitching products in the vids. This is most evident on Instagram, but you'll also find it on TikTok, Facebook, Twitter, Snapchat, and even LinkedIn.


Easily Search Videos

Videos will continue to be easier to search because search engines realize people want videos in the main search results. Right now, you might get a few videos in the front search results, but if you want more videos, you'll have to click on the video tab.

Google and other search engines continue to tweak their algorithms to include more video, which makes it easier for consumers to find your video content. 

And keep in mind that Google owns YouTube, so you can usually count on getting YouTube videos in your search results.


Using These Video Marketing Trends

Now it's time to use these video marketing trends to get the word out to people about your business. The more videos you put out, the better you'll get at it, and the more people you'll reach. So use the information above on video marketing trends to capitalize on the industry best practices for 2022.

Do you feel like you need more help with video marketing and other internet marketing strategies for 2022? Our site is full of articles that can help you as you're growing your business and getting attention for it online. Visit the Marketing section of the Frugal Finance Blog right now!

7 Ways to Choose Good Music For Videos

Before you can choose the right music and soundtrack for your video, you need to be aware of what defines good music for videos. When watching videos online or even movies on the big screen, it may seem like an easy task to choose the music used. However, there's a lot that goes into the process.

If you're working on your own video or movie project, then you're already beginning to understand how much work actually goes into creating a masterpiece. We don't realize how much work it is until we begin to create our own projects.

Maybe the music you've chosen so far is working too well. Maybe you don't know where to begin.

Either way, we're here to help. Below are 7 secrets to choosing the right music for your video.


1. Start the Process Early

Music should be one of the first things that you decide on when creating your own video. Don't finalize an edit and then decide on what music to use. Instead, start figuring out your soundtrack early on. 

If you're working for a client, be sure to send the client the soundtrack before finalizing anything.

This allows your client time to either approve or reject it. Focusing on the music aspect of your video early on also helps you stay in budget. 

For example, you might not know the price of licensing music until you're in the moment. Knowing how much it'll cost ahead of time will help you stick with your budget. 


2. Understand the Tone of Your Video

You should have an understanding of the tone of your video before selecting which music to use.

The tone of your video is something that you should know before you create the video itself. What message are you trying to convey in your video? 

And what tone does this then give off? The tone of your video will affect the mood of the music. There are some instances where you might intentionally use music that clashes with the scene in the video for a comical effect for example.  

Otherwise, use music that plays into the tone of the video or the scene well. You want the music you choose to enhance any emotions and feelings in the viewer for each scene that music is used in. 


3. Decide Between Vocals and Non-Vocals

Choosing between vocals and non-vocals is another important step in selecting the right music for your specific video. Films use music with vocals as there are scenes where no dialogue is taken place. Videos that have dialogue throughout them, such as an interview, shouldn't have music with vocals in it.

If you're able to use a track with vocals in it, be sure to listen to the words carefully.

Although the tone or mood of the music might seem fitting, the words will need to fit with your video as well. If you have an issue finding vocals that work well with what's going on in your video, remember that non-vocal tracks can be just as powering.

The right non-vocal track will bring out all emotions and feelings in your viewers as a vocal one would. 


4. Use Music with Real Instruments

It's best to stick with music that uses real instruments rather than choosing something with digitalized effects and instruments.

Even someone who doesn't know much about music will be able to tell if the music in your video is made with effects rather than real instruments. 

You should think about the message that you're trying to convey in your video and choose an instrument that will help you convey this message. For example, if creating a video on different cultures, you can use music using popular instruments from that culture. 


5. Think About Your Audience

Think about who will be viewing your video as well when deciding on the best music to use. Who is your target audience? If this a project that you're creating to show college classmates?

Are you creating an animated video for young children? Are you putting together a project for your boss? This is something that you want to take into consideration as your audience will relate to music depending on who they are.

The best way to narrow your choices down based on your audience is to think about 3 different genres of music that would suit them well. Then, select one track for the 3 different genres.

Once done, you can see which one out of the 3 tracks will work best for your video. 


6. Choose the Song First

Our next tip for you is to choose the song first.

This isn't required when creating a video, but some of the best video editors do it this way for good reason. You might find that it's easier to take a song and build a video around it rather than create a video and then find a track that's fitting.

This is because the music in a video holds so much power over the emotions and feelings of the viewers. 


7. Browse Through Stock Music

Now that you have a better idea of how to find the right music for your video, it's time to start browsing through these stock music options. Here, you can select if your video is for personal or business content. 

You can then browse through different tracks based on the genre, a keyword, instruments used, vocals, and more!


What Is Good Music for Videos?

After reading through our guide, we hope you now have a better idea of what good music for videos is.

Which tracks will you use for your new video? Be sure to keep this guide handy when needing to make the right selection!