7 Tips on Designing Product Pages for Startups

tips designing product pages for startups ecommerce store products page

Designing great product pages is key to boosting sales. Whether you are a startup or an existing company, the layout of your product page will ultimately decide whether a customer makes a purchase or not. 

Your product pages should capture the buyer’s attention and convenience them to purchase. This article will walk you through 7 tips for designing product pages. 

Ready to design product pages? Let’s get started on designing powerful product pages!

1. Consistency Is Key

This first tip isn’t necessarily about design but it is an important tip to follow. Whatever features you decide to include on your product pages your pages must remain consistent. 

You don’t want to include one of these tips on a single product page. You want these tips to be applied to every product page on your website. This will give your website a consistent look to buyers. 

Changing up your format or design elements from one product page to another will confuse your buyers. If your buyers are confused or distracted you are likely to lose the sale. 

Keep your font, colors, images sizes, tone, and page structure the same throughout all of your product pages. Think of your product pages as a catalog for your business. A catalog doesn’t change the font from one page to the next and neither should you.

2. Product Recommendations Help

Product recommendations are an effective way of keeping customers on your website. They can also increase the transaction value of each purchase and create a more personalized shopping experience for your customers. 

Product recommendations or online customer reviews are not essential for making sales. They need to be implemented properly or else they could distract customers from purchasing. 

Place product recommendations and reviews below the fold. This will keep your customers from getting distracted easily by the reviews. 

It’s easy to get sucked into reading recommendations and reviews from previous customers. After a customer places an item into their cart, you can suggest other products they should look at based on the product they chose. 

Providing accurate and helpful recommendations is an easy way to get a customer to buy more than one product. What’s better than one sale? Two sales!

Amazon is a leader in this area. They show you recommendations based on items that are in your cart, items you have purchased before, or other items that customers purchased related to the items in your cart.

3. Use Social Proof

Social proof is a relatively new concept. People are more likely to purchase an item when they see other people purchasing the same item. It is the reason why we go to restaurants that have long lines out the door. 

Customer reviews and ratings can serve as social proof. Around 97% of customers say that online reviews impacted their purchasing decision. 

For this reason, it is important to include elements of social proof above the fold. Most websites include a product star rating right next to the name of the product. This helps shoppers see your social proof instantly.

Place customer recommendations below the fold so they are available to see when the customer looks for them but not distracting them from the purchase. 

This layout is pretty common among product pages and your customers will be expecting to see it for your products. 

4. Have a Clear Call-to-Action

Next, your site will need to make use of call-to-action buttons. These buttons tell the customer what action you want them to take on the page. Call-to-action buttons take a customer from the browsing stage to the buying stage of the journey. 

Getting your customers to click on your call-to-action buttons should be a primary goal of your product page. Play around with different call-to-action phrases until you find the ones that work for your website. 

It is important to have your call-to-action above the fold and in an area that is easy for your customers to click. Avoid having multiple call-to-action buttons because this can be confusing. 

Make the button large so it is easy to click. Consider making the button a contrasting color from the rest of the website so that it stands out on the page. 

Your customer should be able to find the call-to-action button quickly. Use phrases like “buy it now” or “add to cart” that are demanding and call the reader to take action. 

5. Write Great Descriptions

Product descriptions are the foundation of your product page. They list uses for products and important information that your customers are counting on. 

Give your customers what the product is and why they should buy it from you. This is your chance to get persuasive and make the sale. 

Make sure your product descriptions are quick and easy to read. Choose short words and short sentences. People want the product information and they want it now. There is no time to sift through flowery language or big words to tell them what the product does. 

6. The Price Should Be Clear

When it comes to pricing the simpler the better. Take a look at the various product price strategies. They often list the product and several related products at fair product prices. There is no question about what the price is because it is easy to spot. 

No matter how awesome your products are people want to know how much it's going to cost them before they decide whether or not to purchase. Even if your product is expensive and not everyone can afford it display the price. 

7. Use Product Images

Last but not least you need to have clear, high-quality photos of products on your product pages. Product photos are important and the product descriptions are the foundation of your page. 

Customers want to see exactly what it is they are purchasing. Even people who are just browsing look at your product photos to help them decide on a purchase. 

Designing Product Pages Takes Work

You’ll have to put a little work into designing product pages for your website in the beginning. Once you have the design down pat, continue using the same elements, and remain consistent in your efforts.

Use these 7 tips to help you when you are designing product pages. These tips will boost your startup's sales and turn your customers into fans.

If you enjoyed reading this article check out the rest of our marketing and business articles. Producing powerful product pages is just the beginning of a profitable business!

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