8 Popular Online Shopping Websites

Online shopping has become a way of life for many consumers. With the convenience and ease of shopping from home, more people are turning to the internet to find their favorite products and brands. Whether you are looking for fashion, electronics, or home goods, there are plenty of great online stores that offer everything customers need. Here is a look at eight of the best online shopping sites. 

8 Top Online Shopping Sites

1. Amazon 

When it comes to finding great deals on just about anything you can imagine, Amazon is usually the top online store option. With millions of products available and free shipping options on orders over $35, Amazon is an easy choice for shoppers who want convenience and value for their money. You can also find exclusive deals like Prime Day which offers discounts on select items throughout the year for customers. 

2. Walmart 

Walmart is another popular option when it comes to online shopping since they offer an extensive selection of items at competitive prices. The Walmart website includes sections dedicated to groceries, electronics, home furniture and appliances as well as toys and games among other things. Plus they have free shipping on orders over $50 so you don’t have to worry about spending too much when ordering from them. 

3. eBay 

Everyone knows that the famous publicly traded company eBay has been an established presence in the world of online shopping for decades now and it continues to be a great option for shoppers who are looking for new or used items at discounted prices. You can find all kinds of unique products here including vintage clothing, rare collectibles and even hard-to-find car parts – all without leaving your house! Plus with eBay Deals you can save even more money by taking advantage of daily discounts and promotional offers listed on the website's homepage each day. 

4. Best Buy 

If you are looking specifically for electronics then Best Buy should definitely be at the top your list when it comes to online retailers because they carry all kinds of gadgets like computers or tablets as well as TVs and audio equipment plus so much more! What’s more is that they often feature limited time deals such as buy one get one free promotions or up to 50% off select items which make it even easier (and cheaper!) than ever before to upgrade your tech collection! Best Buy has been on a slow decline for the last decade or two, but it is still a powerful presence that should not be underestimated.

5. Wayfair 

Wayfair carries a wide selection furniture pieces ranging from couches and chairs to beds and dressers making them an ideal destination if you are planning a home makeover or just need something new every once in awhile! They also offer free shipping on most orders over $49 so there won’t be any surprises when it comes time pay up – plus with their low price guarantee policy you know that what you see listed here will always be what ends up being delivered right into your living room! 

6. Sephora 

Beauty enthusiasts should check out Sephora if they want access some high-end cosmetics without having leave their homes thanks this retailer's impressive collection makeup palettes, lipsticks, perfumes, skincare tools, and other premium products. All these goodies come with complimentary samples too so feel free try before committing purchase anything too expensive first hand. 

7. Hudson's Bay 

Hudson's Bay might not solely sell clothes but its expansive inventory accessory pieces like purses, shoes, jewelry, scarves, hats, etc makes them still worth considering if they are searching for the perfect outfit Their clearance section also offers huge savings across men’s women’s children’s apparel lines which means could end up scoring something designer quality really cheap price 

8. Home Depot 

Home Depot isn't only place where shop around house projects but certainly one biggest names hardware supplies industry From power tools, paint, supplies, garden, accessories, plumbing, fixtures, electrical components, etc. This store has literally everything need complete any project imaginable. And delivery fees waived certain order minimums making whole experience even better deal! 

Customer Shopping Conclusion 

There are countless online shopping websites and apps for consumers to use, but they are not all created equal. Stick with this list of top online shopping site options to maximize your shopper experience as a choosey consumer.

Google Analytics Versus Amazon Analytics Differences

You might wonder, what is the importance of website analytics? How is it a great help to my business? 

Put yourself into this situation: A new feature has been implemented on the business page. But, you did not have a web analytics solution. How can you track the performance of the new feature?

In a competitive market, a business must have a web analytics solution to keep up with the pace of its competitors. Web analytics helps business owners and their marketing team in gathering and analyzing the quantitative and qualitative data from the company’s website and the competitor’s website. It determines the needed continual improvements of the website to reach the desired outcome. 

After knowing the benefits of website analytics solutions, you might wonder: what is the best web analytics solution for my business? 

It may be overwhelming to choose the best web analytics solution, as there are several options available. You would take all the time to read all of the possibilities. Thus, we have made it simple for you. We gained insights about Google Analytics and Amazon Analytics and how it may fit into your website strategy. 

Google Analytics

It may not be known to you, but Google Analytics is the most robust yet most straightforward website analytics solution offered. Despite its free services, Google Analytics provides detailed statistics of visitor’s insight and engagement to the website. 

According to the usage statistics, half of the website population in the world uses Google Analytics. It provides the geographical information of the visitors, site engagement, and their number of visits to the website. 

Features Of Google Analytics 

Google Analytics became known as one of the most comprehensive analytics solutions on the web and completely free services. Thus, it is expected that new or small business owners will resort to using their platform. There are five key features of Google Analytics: 

Reports Web Traffic – 

Web traffic reports is the most basic service you can get from most of the website analytics tool. This feature determines the number of website discoverability or visits on the site each day. The track trends accumulated over time may influence the business owner’s marketing decisions. 

Tracks Conversion – 

Web analytics will track the conversion points from the website. It helps the marketing team monitor the traffic source of the website. Website owners can set up e-commerce sales, contact information, or inquiry form and track them using Google Analytics. 

Keyword Referrals – 

Keywords heavily influence the SEO strategy of the website. Google Analytics gathers essential keywords that may be a great help to integrate into the website. More so, website or business owners and their marketing team will know the keywords that link to their website and services. 

Third-Party Referrals – 

The third-party referrals feature is useful for websites. It is helpful for owners that check on their competitors. More so, it detects other sites that are linking to the business website. 

Custom Dashboard – 

Google Analytics allows its users to have semi-custom dashboards for their analytics. In the dashboard, owners can add the conversion rate, web traffic, and keyword referrals for easy monitoring.  More so, the dashboard has an export feature that supports PDF and .csv format to share reports easily. 

These features are what you will see on the surface of Google Analytics. You will discover several benefits once you are familiar with the software. You may set up Google Analytics for free. 

Amazon Analytics

Amazon has become the largest earning retail in e-Commerce. With its popularity, more business owners join the expedition in selling their products on Amazon. In this situation, the competition among sellers is becoming steeper, making it crucial for them to manage their online market. Thus, they need business software that will help them build their brand and incline their market growth. 

Amazon Web Services is a comprehensive cloud services platform that offers to compute power, storage, content delivery, and other necessary functionality. This amazon seller analytics enables businesses to flourish by effectively providing applications and services with more excellent reliability, scalability, and flexibility. 

Amazon Search Terms – 

Data analysis of Amazon Analytics helps sellers gather and test potential keywords. Utilizing the right keywords will bring in more customer traffic. 

Customer Feedback – 

There is no need to go over several customer reviews in each product. Amazon Analytics will handout a single report that contains the entire history of customer feedback. 

Free – 

Amazon Analytics is a free tool. It provides valuable data that is essential in managing your online market. 

Right Marketing Strategies – 

Amazon Analytics can determine and analyze the competitor’s data. This feature helps in building brand awareness. 

Sales Summary – 

It will provide information on how the items are quickly shipped and received by the consumers. More so, Amazon Analytics can determine the geographic sales which make advertising campaigns efficient. 

More In-Depth Product Insight – 

Amazon Analytics provides a profound list of the products that sell the fastest. 

Final Verdict: Google Analytics Or Amazon Analytics? 

Google Analytics and Amazon Analytics are both beneficial tools for online sellers. They offer several features and functionalities that help drive traffic, boost the target audience conversion, and enhance advertising strategies. These features and functionalities are a great help for the team management to track and analyze the business data efficiently. 

However, unlike Google Analytics, Amazon Analytics is exclusive for Amazon sellers. Online sellers who have their domain can utilize Google Analytics. It helps the business sellers understand the behavior of the target audience. Amazon Analytics also provides data on consumers’ behavior through their navigation in Amazon. 

It may be true that Amazon Analytics is not yet a polished tool. However, with the basic features and functionalities available in the analytic tool, provides critical data and information that guides excellent decisions. More so, it is believed that Amazon Analytics is under development to offer more services to its users. 

You can have a better insight between Google Analytics and Amazon Analytics by trying them both for FREE. By then, you can differentiate the ease of use with their features and functionalities.

4 Fulfillment Services For Your Ecommerce Business

There is so much more to launching an online business than just a good e-commerce website. Online stores are a dime-a-dozen today. But successful e-commerce businesses are defined by their order fulfillment. 

The success of your e-commerce business hinges on the delivery of the physical goods you sell. This is why order fulfillment plays such a critical role in your business planning. 

Here are some of the top fulfillment services you should consider for your online business.


What Exactly Does a Fulfillment Service Offer?

Other than the speedy and reliable delivery of the goods you sell, a fulfillment service allows you to scale your business.

Successful packaging and order fulfillment means happy customers. They are more likely to return to your site and boost your business growth. 

In short, this is what a good quality fulfillment service should offer: 

• Adequate warehousing, inventory, and shipping services
• Order processing and order management
• Manage order returns
• Other services such a production logistics and recycling methods

A fulfillment service should also offer integrated services with e-commerce platforms, including Shopify, Squarespace, and Volusion. 


Popular Fulfillment Services Worth Considering 

There is a myriad of top fulfillment businesses on the market today. But here are some of the top 4 fulfillment services worth considering for your e-commerce business: 


1. Fulfillment by Amazon (FBA)

Naturally, if you sell your products via Amazon's platform, then FBA fulfillment is your obvious choice. But, you don't actually have to sell on Amazon in order to use this fulfillment service. 

FBA allows you to store your goods at Amazon's fulfillment centers. Their staff are responsible for selecting, packing, and shipping all your orders. 

Amazon FBA offer some of the fastest shipping on the market today, with a 1-day turnaround. While Amazon Prime members qualify for free 2-day shipping. 

FBA is ideal for e-commerce businesses looking to sell via Amazon but can be used by other platforms. 


2. FedEx Fulfillment

If you sell goods across a number of different platforms, then FedEx fulfillment is perfect for you. They support popular platforms such as Amazon, eBay, and others. 

This fulfillment service selects, packs, and ships all customer orders. They also manage all your inventory. FedEx integrates with the platforms you sell on. This means they receive automated notifications about every single new order. 

They also facilitate the shipping of your products from the manufacturing warehouse to the FedEx warehouse. This is the definition of a multi-channel fulfillment service.  


3. ShipBob Fulfillment 

ShipBob fulfillment has become very popular in recent years. This is thanks to their 2-day shipping policy that states that you don't have to sell your goods on one specific marketplace. 

Essentially, their services are integrated with all major e-commerce platforms. Including Squarespace, Shopify, WooCommerce, Magneto, BigCommerce, and others. 

They also provide shipping and inventory management and a vast storage network that spans the U.S. This is one of the best fulfillment services for multi-platform sellers.


4. Ships-a-Lot 

This is a fulfillment service that has partnered with Shopify. They offer a lightning-fast turnaround time on shipping, standing by the promise of delivering goods in less than 24-hours. 

Ships-a-Lot has a great track record, with a 99% accuracy rate when it comes to order fulfillment. However, their focus is on small-medium packages and products. 

So, this is a great option for merchants who sell small-medium sized goods on Shopify, looking for fast and efficient delivery time. 


Become an E-Commerce Business Management Guru 

We hope this blog on top fulfillment services leads you in the right direction when establishing your e-commerce business. 

If you are looking for a wealth of knowledge on business management, financial management, investing, loans, and marketing, explore this site for more! Visit the Business section of the Frugal Finance Blog for more information on fulfillment, e-commerce, shipping, and much more!

Top Dropshipping Business Tips And Apps

Your recently discovered interest in dropshipping most probably cannot wait for you to get started. Dropshipping, after all, appears to be a quick method of getting returns. However, dropshipping can be a bit tricky. 

The truth is, if not planned carefully, dropshipping could fail your expectations. To avoid such circumstances, pre-planning your dropshipping business is imperative. This ecommerce article below aims to help you with the same. Read ahead to know more and design a reliable dropshipping business plan. 

10 Top Things To Consider Before Dropshipping 

The following is a list of ten things that you need to take care of before you start dropshipping. Keeping these factors in mind will give you a heads up so you can have great success with your dropshipping business. 

1. Monetary Resources 

Although dropshipping is supposed to give you money instantly, initially, it does not work like that. For instance, if you are utilizing Shopify, then customers pay using PayPal or Stripe. As a result, it takes about a week or more for the money to reach you. Thus, you must keep money aside to pay your suppliers. Have a credit or a debit card, and take no risks. 

2. Shipment Duration And Details 

Before you decide to provide worldwide shipping for your products, check the shipping duration. It is advisable to pick countries with an estimated time of delivery of not more than a month, at most. This decision would help you avoid complaints from customers in the future. Online retailers often tend to forget to add shipment details on their websites for specific products. Such a mistake would give a sense of uncertainty, which customers do not appreciate. So, make sure to mention the shipping method and an estimate for shipment duration. 

3. Adding products 

Customers rarely perceive online stores selling only a few products as trustworthy. So, it is crucial to add about twenty or more products to your store beforehand, even before testing. If you do not, and you begin to advertise your store, you might lose a potential audience. 

4. Be Prepared 

You need to stay prepared not just for customer complaints but to spend money. As noted earlier, it is crucial to put some money aside in advance. When your store starts running, you would still need funds for marketing, re-building your store, and trying out new products. 

5. Amazon And eBay Dropshipping 

Although Amazon and eBay are more appealing, they might be as risky, too. Customers purchasing products from Amazon expect three-day deliveries. Prime users expect their products to arrive in a day. However, when you are dropshipping, that is rarely possible. So, refrain from Amazon and eBay dropshipping, and build your store instead. 

6. Refund Policy 

Having a precise refund policy is vital. The possibility of a refund increases the chances of sales. However, customers could also ask for a refund because they were expecting something else or because of how long it took to arrive. To avoid such situations, clearly mention on your refund policy page that refunding is only possible if the product is broken or defective. 

7. Limited Liability Company (LLC)  

Although some might not prefer to set up an LLC, it could be used to your advantage. It takes monetary investment, so if you do not have additional funds, you could skip it initially. However, LLC legally protects you, which is why it is something you may want to consider. 

8. Facebook Page 

If you have more likes on your Facebook page, it gives your online store more credibility. Before you advertise, try to get a minimum of 100 likes or so on your page. That would help to maintain customer interest and reach. 

9. Follow-Up Emails 

Finally, email marketing for your online store can be quite advantageous. Before the customer gets their products, use follow-up emails to build a customer-merchant relationship. Remind them of the estimated time of delivery, ask them if they have any issues, or send them a link to track their order. This makes you appear as a responsible seller, and customers appreciate that. 

10. Endnotes 

Dropshipping businesses can be highly successful once approached the right way. Many entrepreneurs have seen success with dropshipping. If all this sounds like music to your ears, then it’s time to start your very own e-commerce business through dropshipping. 

Now that you know the various points to keep in mind before dropshipping, all you have to do is start! Attempt to put customer satisfaction first, and remember to double-check product details. Once your brand has established itself as reliable, your business will be successful in no time. 

Top Dropshipping Shopify Apps

When you are launching an e-commerce store, one of the toughest things to do is to source products. A dropshipping business model is one of the smartest, profitable, and risk-free ways to get started. To help you source the best products to stock up your dropshipping inventory, we have curated a list of the top 5 Shopify dropshipping apps to choose from! Check out these applications to source top quality products for your inventory! 

a. Printful 

Printful is an app that offers a wide range of products and provides wonderful service! If you’re looking to create a high-quality inventory for your store, this Shopify dropshipping app should do the trick for you! Printful offers a fun range of items like t-shirts, leggings, sweaters, bags, socks, phone cases, framed photographs, and so much more! It allows you to print whatever you want on any product and then sell it to buyers. You can even customize your products. All you have to do is send your designs and Printful will ship the order to your customer. You wouldn’t need to manually fulfill each order or send the same design again and again. Printful saves your designs so it can fulfill your orders automatically. This is a free app and requires you to only pay for the product when an order is received. 

b. Spocket 

Spocket is an extremely efficient app that helps you connect with dropshipping suppliers in the United States and the European Union. You can build a great inventory using this app as it offers many items to choose from. All you have to do is select the products from the categories and add them to your store. Sprocket allows you to order samples before you launch a product for sale. It is free of charge for up to 25 products and costs $39.90/month for a standard plan (250 products) and $99/month for a professional plan (unlimited products). 

c. Modalyst 

Modalyst is an app that supplies high-quality dropshipping products from across the globe. The app provides a huge selection of ready-made products to stock up your store. You can find everything from clothes, shoes, make-up products, accessories, home decor products, and many more. Modalyst links to your Shopify store directly. This helps you add products directly and simultaneously track or edit orders, inventory, and prices. It offers a free 14-day trial. After the trial, members have to pay $35/month for an unlimited plan. 

d. Oberlo 

Oberlo is an app that sports a smart design that integrates your store with your Shopify account. You can directly add products to your store using the Oberlo Marketplace. The Oberlo Shopify dropshipping app helps you choose from a variety of products like electronic gadgets, accessories, clothing, toys, and a lot more. Oberlo takes care of the shipping process, so you don't have to worry about managing the inventory or shipping at any time. You can directly dropship the products after receiving an order. This makes dropshipping easier, faster, and efficient. Oberlo has a free account that allows 500 products and up to 50 orders/month. There is a $29/month plan that offers 10,000 products and up to 500 orders a month. Finally, it has a Pro Plan that offers 30,000 products and unlimited orders at $79.90/month. 

e. Pillow Profits Fulfilment 

Pillow Profits Fulfillment is a Shopify dropshipping app that allows you to mainly sell a wide range of shoes. You can sell footwear ranging from sneakers, boots, and heels to flip-flops, high-tops, mules, and so much more. You can even find bags, socks, pillow covers, and bedding products on Pillow Profits Fulfilment. This app allows you to get your designs printed onto their products so you can sell exciting custom products. This app is a dream come true for artists who'd want their designs to be out there. It offers a free trial for seven days and then charges $29.90/month. 

Dropshipping Done Right

Dropshipping may seem confusing when you start, but trust us, it gets easier with experience. We hope that the 10 top dropshipper considerations and 5 best Shopify dropshipping apps that we have listed have given you an idea about what you need for your ideal inventory. 

Our list is solid on market research, so we are confident that any of these 5 Shopify dropshipper apps will help you. You could be an entrepreneur or a seasoned dropshipper, these helpful Shopify apps and ecommerce tips serve all! Check out these apps to find the one that best fits your dropshipping business model!

Why AWS Cost Optimization Should Be Part Of A Cloud Strategy

One of the main reasons why companies move their workload to cloud services is for economic benefits. However, many firms ignore the opportunity to make higher AWS cost optimization as they are satisfied with the initial OpEx and CapEx gains. Even if they move their workloads to AWS (Amazon Web Services), most of them retain the approach they used on the physical infrastructure. But they might fail to see that this approach might end up costing more than them saving up. 

This is one of the main things that the in-house technology lacks, the operational, architectural, and financial knowledge to manage costs. Hence, AWS Premier Consulting Partners are available to ensure that the company's current cloud strategy is integrated with the AWS cloud and cost optimization is maintained. 

Begin By Understanding The Present Cost Of The Company 

A good AWS cost optimization application in the company requires gaining a deep understanding of the company's current costs, identifying opportunities for cost optimization, and then implementing the new ones. Software like SWS provides those tools for the customers to understand the pattern of expenses. Additionally, the consultants will be required to implement things like using appropriate tools, system analysis and results, and other changes to make the work optimized. They ensure that these changes do not affect the security or the performance of the company negatively. 

Cost Management Tools That Companies Must Have 

AWS issues cost management tools to help companies understand how they are using their resources and how to save them. 

1) The AWS Cost-Usage Report 

This provides a detailed report of the day-to-day or the hour-to-hour usage of all the company's resources, their use, and the cost incurred. 

2) Cost Explorer 

This tool provides aggregate and detailed reports that can be custom-designed, including charts and tabular data to understand and manage company expenses. This tool also allows to filter different costs and usage and group them to identify any recurring trends, detect anomalies and manage the factors influencing the costs. 

3) Cloud Watch 

It is an efficient tool that gathers and tracks metrics and provides an insight into the performance of the application and utilization of resources. 

4) CloudCheckr And CloudHealth 

They provide detailed billing analytics of the company. CloudCheckr, for instance, can identify unused and idle resources and services, mismatched EC2 (Electronic Compute Cloud), and provide suggestions for resource re-sizing. 

What Are The Cost-Cutting Opportunities That An AWS Consulting Partner Can Find? 

There are numerous tools available to understand and analyze the current cost of the company. With a thorough understanding of the company's business goals and the AWS environment, they can create a custom dashboard containing default usage reports and cost management reports. There are some changes that they can make to lower expenditure, and they are: 

1) Taking The Spot Instances Into Account 

They help find EC2 on sale, which are largely unused and available at steep discounts. If the company has a little flexibility about a few interruptions when their applications run, the EC2 costs can be lowered using Spot instances. 

2) Substituting Monolithic Applications 

Consultants can help replace old applications with high-performance, cost-efficient, and highly specific tasks like AWS Lambda functions. 

3) Identifying And Removing Unused Resources 

They help determine the resources that are no longer in use in the production units, testing, and development and remove them from consuming the company's resources and additional costs. 

4) Adding the Most Efficient Resources 

The consultants refer to the AWS cloud's performance data, and they make sure that the right services and resources are used in the company to provide maximum efficiency. 

5) Using Additional AWS Services 

Additional AWS services like CodeCommit, CodeDeploy, and CodeBuild are implemented to ensure organized and automated deployment processes. 

Overall Benefits Of Having An AWS Cost Optimization Strategy 

A strong foundation for an AWS cost optimization strategy can be laid by working with a consultant from an AWS Premier Consulting Partner. Many companies may find it difficult to analyze their resources, cost, suggesting changes, and implementing improvements, when done alone. Due to this, numerous businesses end up impacting their performance and security. This can happen because of under-providing the resources or not attempting to take full advantage of the AWS infrastructure. But working with AWS Premier Consulting Partners like Mission can help companies avoid these issues and make the expenses more economical. With continuous monitoring of the cost and resources and AWS cost optimization methods, the company is bound to make significant gains.

Beginner Guide on How to Sell on Amazon

As the world's largest online retailer, it's no secret that Amazon is an e-commerce titan. There are over 100 million subscribers to Amazon's membership program, Amazon Prime. And that doesn't even include the millions of customers who purchase from the site without becoming a member! 

Amazon brings in hundreds of billions of dollars in revenue every year, from which its many sellers benefit. And you can get a piece of this as well! 

If you're considering building an e-commerce business on Amazon, you first need to know how to sell on Amazon. To help you do just that, we've put together a guide to help you jumpstart your career as an Amazon seller and get the most out of your online store. 

Keep reading to learn more about how to sell on Amazon successfully! 

Choose a Type of Account 

When you create a seller account on Amazon, you'll need to choose your plan or type of account. There are two types of seller accounts: individual and professional. With an individual plan, Amazon will take $0.99 per sale, while a professional account costs $39.99 a month, regardless of the number of items you sell. 

If you have a large inventory with a variety of products, a professional account is probably the right choice for you. On the other hand, if you're just starting out in e-commerce and only have a product or two, you might make more with an individual account in the beginning. 

For those who sell a great deal to or through Amazon, look into the move into Amazon EDI. It can save you time and help you to prevent errors. Don't stress too much about this step, as you can change your account type at any time. 

Listing Your Product Well is Key 

The most important part of selling on Amazon is offering quality products to your customers. However, assuming you have a product that will speak for itself once it's in the customers' hands, you need to put most of your focus on your listing. 

There are four main facets of your product listing to pay attention to, and those are the image, the description, the search terms, and the pricing. 

Product Image 

Because customers aren't able to see and feel your products in person, high-quality images of the products are absolutely crucial. Your pictures need to stand out among the competition, particularly if you're selling something that's already on the market. 

You'll also need to adhere to Amazon's image standards. The images of your products should be at least 500 x 500 pixels, with the product set against a white background. Additionally, the product needs to take up at least 80% of the area of the image. 

Stellar photography can be, and often is, what makes or breaks your conversions from search. On top of your main image, you need to fill out the rest of your allotted image slots to stand out. 

To help potential customers envision themselves using your product, try to include at least three photos showing the use or application of the item. And if you can, take advantage of the 360-degree image option. 

Hiring a professional photographer can be an investment, but if you're not skilled in photography, it's worth it. Quality photos will pay for themselves in the long run. 

Product Description 

With a little research into your competition on Amazon, you'll discover that many sellers of similar products use almost identical product descriptions. Again, the goal is to stand out from other sellers, so you need to find a way to make your description better than the rest. 

Take your time with product descriptions and channel your inner salesman. You need to convince potential customers that your product is the best available, how it can improve their lives, and what they can do with it. 

Listing the features of your product is important, but put more focus on the benefits your product offers the customer. 

Search Terms 

Keywords and search terms are how customers will find your product(s) on the site. Your title and description should include your keywords, but you should also take advantage of backend search terms. 

Now, you'll have a 250 character limit, so avoid any filler words, such as "for" or "by." Don't include any commas, as they count as a character, and don't use any words more than once. 

Product Pricing 

In order to be competitive on Amazon, you need to price your products perfectly. Good pricing will increase both your exposure and your conversions. 

A common strategy in pricing is the "$0.99" rule, you'll see tons of products listed for $24.99 or $9.99. This is a trick designed to catch customers' attention, as $24.99 feels much cheaper than $25.00, even though it's only a $0.01 difference. 

While there's nothing inherently wrong with this strategy, it's best to avoid it. First of all, everyone is doing it, so your prices won't stand out among the crowd. Second, you run the risk of making customers feel that you're trying to trick them. 

Instead, experiment with other prices that are still attractive to customers, but don't end in ".99" with your Amazon product listings. 

Use This Guide on How to Sell on Amazon to Create a Profitable Online Store 

Because Amazon is such a large marketplace, it can be difficult to break into. But by using this guide on how to sell on Amazon, you'll be making money on your Amazon store in no time. 

So if you have a great product to bring to the world, create your Amazon store today! 

For more tips and tricks for taking your e-commerce skills up a notch, be sure to take a look at our blog! Visit the Sales and Marketing sections of the Frugal Finance Blog to learn more about how to sell on Amazon and other ecommerce platforms.

7 Tips on Designing Product Pages for Startups

Designing great product pages is key to boosting sales. Whether you are a startup or an existing company, the layout of your product page will ultimately decide whether a customer makes a purchase or not. 

Your product pages should capture the buyer’s attention and convenience them to purchase. This article will walk you through 7 tips for designing product pages. 

Ready to design product pages? Let’s get started on designing powerful product pages!


1. Consistency Is Key

This first tip isn’t necessarily about design but it is an important tip to follow. Whatever features you decide to include on your product pages your pages must remain consistent. 

You don’t want to include one of these tips on a single product page. You want these tips to be applied to every product page on your website. This will give your website a consistent look to buyers. 

Changing up your format or design elements from one product page to another will confuse your buyers. If your buyers are confused or distracted you are likely to lose the sale. 

Keep your font, colors, images sizes, tone, and page structure the same throughout all of your product pages. Think of your product pages as a catalog for your business. A catalog doesn’t change the font from one page to the next and neither should you.


2. Product Recommendations Help

Product recommendations are an effective way of keeping customers on your website. They can also increase the transaction value of each purchase and create a more personalized shopping experience for your customers. 

Product recommendations or online customer reviews are not essential for making sales. They need to be implemented properly or else they could distract customers from purchasing. 

Place product recommendations and reviews below the fold. This will keep your customers from getting distracted easily by the reviews. 

It’s easy to get sucked into reading recommendations and reviews from previous customers. After a customer places an item into their cart, you can suggest other products they should look at based on the product they chose. 

Providing accurate and helpful recommendations is an easy way to get a customer to buy more than one product. What’s better than one sale? Two sales!

Amazon is a leader in this area. They show you recommendations based on items that are in your cart, items you have purchased before, or other items that customers purchased related to the items in your cart.


3. Use Social Proof

Social proof is a relatively new concept. People are more likely to purchase an item when they see other people purchasing the same item. It is the reason why we go to restaurants that have long lines out the door. 

Customer reviews and ratings can serve as social proof. Around 97% of customers say that online reviews impacted their purchasing decision. 

For this reason, it is important to include elements of social proof above the fold. Most websites include a product star rating right next to the name of the product. This helps shoppers see your social proof instantly.

Place customer recommendations below the fold so they are available to see when the customer looks for them but not distracting them from the purchase. 

This layout is pretty common among product pages and your customers will be expecting to see it for your products. 


4. Have a Clear Call-to-Action

Next, your site will need to make use of call-to-action buttons. These buttons tell the customer what action you want them to take on the page. Call-to-action buttons take a customer from the browsing stage to the buying stage of the journey. 

Getting your customers to click on your call-to-action buttons should be a primary goal of your product page. Play around with different call-to-action phrases until you find the ones that work for your website. 

It is important to have your call-to-action above the fold and in an area that is easy for your customers to click. Avoid having multiple call-to-action buttons because this can be confusing. 

Make the button large so it is easy to click. Consider making the button a contrasting color from the rest of the website so that it stands out on the page. 

Your customer should be able to find the call-to-action button quickly. Use phrases like “buy it now” or “add to cart” that are demanding and call the reader to take action. 


5. Write Great Descriptions

Product descriptions are the foundation of your product page. They list uses for products and important information that your customers are counting on. 

Give your customers what the product is and why they should buy it from you. This is your chance to get persuasive and make the sale. 

Make sure your product descriptions are quick and easy to read. Choose short words and short sentences. People want the product information and they want it now. There is no time to sift through flowery language or big words to tell them what the product does. 


6. The Price Should Be Clear

When it comes to pricing the simpler the better. Take a look at the various product price strategies. They often list the product and several related products at fair product prices. There is no question about what the price is because it is easy to spot. 

No matter how awesome your products are people want to know how much it's going to cost them before they decide whether or not to purchase. Even if your product is expensive and not everyone can afford it display the price. 


7. Use Product Images

Last but not least you need to have clear, high-quality photos of products on your product pages. Product photos are important and the product descriptions are the foundation of your page. 

Customers want to see exactly what it is they are purchasing. Even people who are just browsing look at your product photos to help them decide on a purchase. 


Designing Product Pages Takes Work

You’ll have to put a little work into designing product pages for your website in the beginning. Once you have the design down pat, continue using the same elements, and remain consistent in your efforts.

Use these 7 tips to help you when you are designing product pages. These tips will boost your startup's sales and turn your customers into fans.

If you enjoyed reading this article check out the rest of our marketing and business articles. Producing powerful product pages is just the beginning of a profitable business!

How to Sell on Amazon Successfully: The Top Tips to Know

Unless you live under a rock you're likely familiar with the massive success that Amazon has had over the past decade. The platform brings an unbelievable amount of customers to its platform each day, all there to shop and look at products.

It should be a no-brainer, then, to prioritize using Amazon as a place to sell your products. It can be an amazing place to reach a mass audience. There is a learning curve, however, and you do need to know how to sell on Amazon successfully.

With the right tips in hand, you can make cash fast selling on Amazon as many small business owners have done before you. Read on and we'll walk you through what you need to know.


Make Your Prices Competitive

Online shoppers get onto Amazon because they know the prices are often better than what they might expect at their own neighborhood store. People are there looking for a deal. 

That's why it can be so important to stay competitive in your pricing. If you're just starting out this is especially important. Look into how much the competition (other sellers selling a product similar to yours) is charging. See if you can go lower.

Advertising, making a quality product, and a wealth of other qualities are important. But at the end of the day, money talks, and you can walk away with a lot of sales if you can provide consumers the best value. 

Amazon has a 'match low price' feature which allows you to automatically update your pricing to the lowest competitor price if you want to be aggressive about this tactic. 


Make Your Listings Attractive

To make sales, you need Amazon users to find your listing. Most Amazon users don't look past the first page or two of results. Do you know how to improve organic rankings on Amazon so you show up in these first results? 

The first thing you'll need to do is make a stellar listing. That means picking the right keywords for your product description. Amazon even has a tool that will help you to pick out keywords that will have a high chance of success.

Then, you'll want to pick a high-quality image and consider putting some marketing money behind your listing.


Encourage Reviews

Most internet users trust the word of their fellow users more than any other source. As such, you should be encouraging the customers you do get to leave you rave reviews for others to stumble upon.

Not only will this encourage users but it'll help raise your ranking and prioritize you in Amazon's algorithm. When you send a customer a  product, consider including a small note that explains that you are a small seller and how important a review could be for your business.

You'll be surprised to find how many people will be happy to leave you one. 


How To Sell on Amazon Successfully

If you want to earn a lot of money online, you have to know how to sell on Amazon successfully. The above tips can help.

Need more Amazon, retail marketing, and e-commerce advice? Check out our blog for more online sales tips today.