4 Steps to Effective Small Business Video Marketing

small business video marketing tips videos production

Are you wondering how you can use video marketing to boost your marketing plan? This is becoming one of the most popular marketing strategies and for good reason. Video marketing allows you to get in front of audiences in a way that is engaging and effective. 

Keep reading to learn more about video marketing and how you can use it to take your small business to the next level this year. Follow these steps that can assist you with small business video marketing so that you can start reaching out to customers in a whole new way. 

1. Set Goals 

To successfully launch any new marketing campaign or technique, you'll want to work to lay out the goals of your video marketing efforts. Pinning down what you want your videos to accomplish can help you in every step of the decision-making process. Figure out how this goal fits in with your entire marketing strategy. 

Your goal will determine what kind of video or videos you decide to make. Some video marketing goals may be raising brand awareness, boosting conversation, or building authority. Defining your goal will also help you figure out what your videos call to action will be and how you will work towards it in your campaign. 

2. Pick Your Platforms 

Before working on your video, it's important to establish what platforms you will be posting your videos to. Every platform has a different type of video, which will shape your production choices. For example, platforms like Facebook may host multiple types of video content, while Snapchat uses only one video format. 

It's best to begin with the platforms you already have a following on. Look into what each platform offers in terms of video as well as what each platform's digital dimensions are. This will help you if you choose to use the same video across multiple platforms, as it will need to be altered to fit each specific dimension. 

Click the link for the best video downloader that can help you with this process. 

3. Figure Out What Type of Video You'll Make 

You'll want to consider your brand and your video marketing goal to figure out what kind of video you want to make. There are different types of video marketing that can support different goals and purposes. Here, we'll go over some of the main types of video marketing out there so that you can figure out which one aligns with your marketing goals. 

An educational video is great for a company that wants to build brand awareness and authority. These are informative videos that usually take on a more polished tone. They offer a benefit to viewers and help to establish the brand as an authority on the topic or within their industry. 

Some companies use educational videos to share industry-focused content while others use them to connect with customers. A great way to use this marketing type to engage with current and potential customers is to make how-to guides or tips on how to make the most of your new product or service. 

This helps viewers feel that they can trust your brand while also showcasing your products and their uses. 

Another great video marketing option is testimonial videos. This can be used to create social proof around your brand by highlighting your happy customers and their experience with your brand or products. This allows potential customers to feel they can trust your brand, as others have had great results. 

You can also use behind the scenes videos to humanize your brand and build a connection with your customers. Use these videos to let customers in on the operations of your brand or to highlight your employees. This allows you to entertain your audiences while also letting them know more about your company and your values. 

Interviews can be used to bring in guest speakers, such as an influencer or an affiliate. This allows for some brand authenticity and allows your audience to get in on the discussion. 

Entertaining videos can be made to just have fun with your audience and build some buzz around your brand when these videos are shared and engaged with. This is a great way to build a community around your brand while giving your brand a personality and voice. Choose one of a few of these video types to start planning your video marketing content. 

4. Plan the Production 

It's important to plan out how your videos will be created and filmed so that you can be as prepared as possible. This planning process is a must, even if you're planning to work with a filming or production company. If you're doing the video production in house, there is a list of things you will want to determine. 

Firstly, you will need to figure out what kind of equipment and props you will need to create your video. You will also want to write a script based on your video type and goals. Make sure your script is edited to perfection for the best results. 

You'll need to figure out other essential details such as the people you will need to make your video happen, as well as your location. 

Small Business Video Marketing: How to Get Started 

Small business video marketing is a great idea for a company that is ready to take their marketing efforts to the next level. To incorporate this engaging marketing strategy into your marketing plan, start by taking these steps. Going through these steps can lead to a video marketing campaign that is in line with your company goals. 

Are you looking for more advice on small business video marketing and video production? Head to the "Marketing" section of our Frugal Finance Blog right now to learn more about business videos!