When it comes to promotional items there are plenty of different items that you have to choose from, but which are the most popular promotional items?
There are certain promotional items that people tend to like more than others. It depends on how relevant the promotional item is to their life and if they can use them often.
Keep reading for our guide to the five most popular promotional items that you can use for your business.
Top 5 Most Popular Promo Products For Business
1. Drinkware
Out of all of the promotional items that there are to choose from drinkware is probably the most popular that people actually enjoy. You can choose from glasses, tumblers, plastic cups, or even reusable water bottles. There are tons of different options when it comes to drinkware and the best part is that people can actually use them.
When you give promotional items that people can actually use then they're less likely to throw it away. People tend to hang onto promotional items for eight months compared to handing out a business card which usually gets thrown out right away.
2. Power Banks
If you're really looking for something that your customers and potential clients will love, then giving them a power bank is a great choice. Especially when you have customers who are always on the go and need their phones or other electronic devices, then they will always have a chance to charge them.
Make sure to get power banks with your logo and contact information on them. That way when clients use their power bank they will always think of you and your company.
3. Canvas Totes
Canvas tote bags are also a super popular item that you can give as promotional products because they have many different uses. These totes can be used as reusable grocery bags or even a bag to carry around things on a daily basis.
This is another item that you can put your logo and contact information on so your clients will remember you when they use their canvas bag. You also have many different options when it comes to the customization of your bag.
4. Business Artwork
Another great promotional product that you can pass out to your customers is an awesome piece of artwork. This is a promotional item that you won't see too often but if you pick the right piece of artwork for your niche, then people will love it.
There are also many things that you can do to spice up the artwork you're handing out. You can use a raised UV coating to add a different effect to your artwork. This raised coating can add 3D to a football so you can feel the grooves or even add water droplets onto your artwork.
5. Desk Toys
The last popular promotional item that you should give to your clients is a desk toy. There are many different variations of desk toys that you can give as a promotional product, which you can customize with your logo and information.
You can give little puzzle games, fidget spinners, or even stress reliever balls as a desk toy. These are all things that people will tend to keep because it can keep them entertained during downtimes at work.
Most Popular Promotional items
So when it comes to finding the most popular promotional items you have many options. Pick the best promotional items that are cost-efficient to you and ones that you think your clients will enjoy.
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Getting people attracted to your band is similar to starting a clubhouse. The main goal is to make everyone feel included in a community. That's why you should really consider the type of merchandise you use for advertisement.
The right type of products could make people flock to you like bees on honey. The best thing to do is to be creative while also offer items with dual functioning purposes. Keep reading to check out 5 innovative merch ideas to promote your band or brand.
1. Guitar Picks
A lot of times you will find musicians of different levels at a music concert. So it makes sense that one of the best merch ideas is something personal to them and you. These useful pieces are typically affordable in bulk and can go a long way for your promotion.
Make your fans feel like the rockstar they are by selling customized guitar picks at your merch table.
2. Limited Edition Vinyls
It's safe to say that vinyl records (along with record players) are making a strong comeback in the music scene. Mostly because people prefer the nostalgic feeling from the vintage aesthetic. But, either way, offering limited edition vinyl is one of the best merch ideas for staying on-trend.
True fans will appreciate colored vinyl or some cool artsy decorations that they can keep as collector's items for many years to come.
3. Vest Patches
Patches are a great way to make some plain clothing items look a lot cooler for much less than half the price of a designer piece. They come in so many different designs and have a wide range of customization options.
Vest patches as promotional products are a great way to get your supporters rocking the brand message loud and proud.
4. Autographed Items
This might be one of the most personal and sentimental merch ideas to use. People who love what you do will surely appreciate a good old fashioned autograph on a variety of different items. This could also be a really low-cost idea depending on which things you choose to autograph.
Consider selling merchandise with authentic signatures on them. You could also charge people to put your autograph on something that they already own.
5. Tote Bags
Here's a super practical cool band merch idea. People are really into saving the planet and recyclable tote bags help with that. Not only will you be allowing supporters to connect with your band, but you'll also be doing a good deed and people will want to get behind that as well.
Got Any More Cool Merch Ideas?
Being considerate of your fans should be the main focus of any of your merch ideas for business brands and bands. Think about your audience and the types of things they might like before just offering them any promotional merchandise products.
It would also be beneficial to try a few different business brand or band promo items to see which ones people take to the most. Have fun and get creative with your promotional merchandise ideas.
Around 82 percent of entrepreneurs never doubted that they had enough experience or education to be successful in the business.
This kind of self-confidence is crucial if you want to succeed. Yet, there are also times when you need to take listen and learn from other people.
You may already have an awesome idea for a product. But, if you down sit up and take note of the importance of packaging your product, you'll fail.
You need to learn quickly that packaging trends can have a huge impact on whether you attract customers or not.
Keep reading below to discover the most important product packaging trends which you need to keep track of. Let's go!
1. Packaging with a Cheeky Smile
If you want your packaging to stand out on the store shelves, making prospective customers chuckle and laugh can help a lot. Everyone needs cheering up sometimes.
Of course, most packaging is quite serious. You normally simply want to explain to consumers that it's extremely important that they buy your product. They can't live without it!
Yet, marketers have also explored the benefits of adding a sense of humor to the packaging. This could be right for your product!
Can you make a joke on your packaging? Are there any playful images you could use? If your product is fun and carefree, then your packaging should probably be the same.
But, making jokes on the packaging is a risky business. If it goes well, it could pay off big time!
2. Care for the Planet and the Environment
If you haven't already heard about the looming climate crisis, then you must have been living in a cave until now.
Many businesses are rushing to appeal to eco-conscious customers. There is a growing number of them!
The environment is affected by everything from the product to the packaging. You need to take into account what happens to your product's packaging after you have sold it.
Ask yourself questions such as: Can it be recycled safely? Is your packaging made from recycled materials?
It's good for business too!
Over 66 percent of customers are willing to pay more for sustainable brands. The percentage of younger people is even higher than this.
By investing more money in your packaging to ensure that it's environmentally friendly, you could add value to your product.
3. Less Is More for Many
Minimalist style is very much in vogue at the moment. Keeping your packaging as simple as possible may be the right choice. You can also effectively convey your brand as a clean and efficient product with a simple design.
Compare how the Apple brand has developed over the decades. The Apple logo from the 1980s looks extremely dated and cluttered now. By contrast, the contemporary design is simple and effective.
Eager to learn more? You can read more about the benefits of minimalist packaging in the Business section of our site.
4. Vintage Designed Packaging
Do you have a product which plays on people's nostalgia for times gone by? You can also inspire your customers with vintage packaging.
This can include everything from the materials to the patterns on the packaging. You may be able to add a contemporary twist to a traditional design.
For example, are you selling artisanal cookies? You can draw inspiration from the handmade style packaging which was used by independent bakeries years ago.
5. Open Window Packaging
Who wouldn't want to peek inside before they buy? We know we would!
Packaging with an open transparent window is especially popular among customers. People want to be able to see what they're buying.
You should know that this type of packaging can be expensive to manufacture. Don't get us started on the recycling problems as well!
Giving your customers a window into your product is a surefire method of building trust. This is the end of the experience of taking the product home to be disappointed.
6. Black and White Is Always Classic
The black and white combo never gets old when it comes to designing packaging.
There is something so powerful about bold white lettering against a black background. The same goes for a stylish black font over a plain white canvas.
There are no distractions with this style. If you want to display your product in a timeless fashion, don't look beyond the black and white packaging.
7. Packaging with a Message of a Worthy Cause
Do you support a worthy cause? You can label your community or social projects on your packaging.
Up to 85 percent of consumers say that they have a more positive image of a product if the company supports a cause that they care about.
Therefore, promoting a cause with your packaging can be good for business and society. For example, tell the customer about why you give 1 percent of your profits to a particular cause.
8. Pastels Are the Pallete of the Day
Colors are an essential component of expressing your brand's message. Colors come into the trend as quickly as they leave.
You may have noted that pastels are all the rage at the moment. It used to just be that pastels arrive around springtime, but now they're everywhere. This could be the Instagram influence on the marketing world of packaging.
Nevertheless, you may want to jump on the pastel train with fluffy yellows and delicate pinks for your packaging design.
What Are the Latest Packaging Trends?
Marketing trends in packaging are constantly changing. You need to keep track of these changes if you want to make a good impression on your customers.
Even the best products need great packaging to make sales. You can pick from one of the above packaging trends to promote your product on the shelves.
Never judge a book by its cover.
That’s the lesson we’re all taught from childhood, right? Well, it turns out we didn’t exactly commit that particular lesson to memory!
For instance, 70% of consumers agree that packaging design impacts their purchasing decisions.
People see the packet, judge it, and decide whether or not to buy what’s inside as a result. It’s amazing when you think about it. You could have the best product in the world. But poor packaging can render it a commercial failure.
Simply, looks matter. As it happens, there are all sorts of ways that product packaging makes a difference.
Want to learn more?
Keep reading to discover 6 further reasons why the packaging for products makes all the difference.
1. Brand Differentiation
Think about the last time you went shopping online.
Chances are you headed straight over to Amazon, Etsy, or any other online retail store.
You typed in the item(s) you were looking for and hit enter. What did you see?
Chances are you were hit with endless search results relating to the product you wanted.
It isn’t like a physical retail store. Here, the shelves may be stacked with a few choices. There may even be upwards of a dozen options. It can seem a lot. Still, though, there’s something manageable about that.
The internet suffers no such limitation. There are sometimes thousands of options to choose from.
It’s becoming harder for companies to differentiate their products. This is where the packaging comes into its own. With so many options, decision-making comes down to finer margins.
Aesthetic, well-designed, beautiful packaging help brands stand out from the crowd. In saturated niches, that’s all the more beneficial.
2. Brand Recognition
There’s a subtle difference between brand differentiation and brand recognition.
Packaging plays a role in both.
Think about Apple products. The packaging we all know and love inevitably shares many of the same characteristics. No matter the product, Apple packaging is almost always similar.
It’s sleek, modern, and minimalistic. There are no bells and whistles. The colors are neutral and contemporary. The boxes fit and house the products perfectly. They slide and glide and function just as smoothly as the products themselves.
This recognisability can work wonders for sales. It promotes exposure and familiarity. It facilitates brand differentiation.
Imagine browsing the aisles (virtual or in real life). On a long list of similar products, it’s often the most familiar brand that gets the sale. Consumers know it, like it, and trust it.
You can see many companies that prides themselves on designing high-quality packaging in the e-commerce golden age we're currently in.
3. Marketing Boost
Packaging can play a major role in marketing endeavors.
After all, it’s essentially free marketing for companies.
That product is going to be packaged in something. It may as well be packaged in a way that’s brand-related and serves to expand the company somehow.
Some companies include carefully worded, hand-written notes of thanks. Others put freebies inside, along with the actual product. Almost every single business will (and should) include their contact details, website URL, social media handles, and so on.
It’s all additional exposure that can promote your brand to people who’ve already made a purchase. Packaging can provide that extra impetus for converting a one-time customer to a lifelong fan.
Sometimes, your packaging might even go viral. If you’ve done something particularly clever, thoughtful, or generally remarkable, people will notice it. Then they’ll share it. Before you know it, word of mouth is spreading like wildfire. You’re the company on everyone’s lips.
4. Impact Buyer Mood
Packaging plays a direct role in how consumers feel about your product.
That much should be clear from the statistic we included in the intro. Packaging directly impacts someone’s willingness to make a purchase.
There are many factors in operation here.
One of the most notable is color, which is known to impact human behavior and mood. Think about it. We naturally associate certain colors with particular things.
Red is a prime example.
In western society the color red packs connotations of anger, negativity and the need to stop. None of these responses are conducive to making sales! Now, that’s not to say that red could never be used in product packaging. It’s simply one instance of how color can play a role in buyer perception.
5. Sales Boost
Everything we’ve mentioned so far feeds into this point:
The right product packaging can boost sales like nothing else. In some ways, it’s just as important as the product itself. A great product in awful packaging will never sell as well as it might otherwise.
A prime example of this can be found in the tobacco industry.
Countries around the world are clamping down on smoking. Attempts to stop people smoking have been happening for years.
We’ve all seen the awful images of smoking-related illnesses on the fronts of packets. Now, laws are being brought in that commit companies to selling cigarettes in blank packaging.
Remember how color is important? Blank packaging, in combination with horrible images, is cutting sales of cigarettes all over the world.
In other words, people have worked out how to use packaging in a way that limits sales. In this way, the right packaging can be used to stimulate them.
6. Product Protection
At a practical level, packaging plays a vital protective function too.
Customers don’t take kindly to having long-awaited products arriving broken in the post.
Packaging should look great, but protect the contents as well. We’ve seen how a good looking package can work wonders for your brand. Conversely, a package that contains a broken product can have a significant negative impact.
Final Thoughts on Packaging for Products
There you have it: all the reasons that the packaging for products matters.
To buy or not to buy, that is the question. And consumers themselves report that product packaging plays a direct role in their decision. The right packaging can stimulate sales; poor packaging can do the opposite.
As we’ve seen, this isn’t the only way that product packaging is so important. Hopefully, this post has highlighted the main reasons it pays to invest in this vital element of product sales.
Want more articles like this? Head to the Sales and Retail sections of the website now!
