Google Analytics Versus Amazon Analytics Differences

You might wonder, what is the importance of website analytics? How is it a great help to my business? 

Put yourself into this situation: A new feature has been implemented on the business page. But, you did not have a web analytics solution. How can you track the performance of the new feature?

In a competitive market, a business must have a web analytics solution to keep up with the pace of its competitors. Web analytics helps business owners and their marketing team in gathering and analyzing the quantitative and qualitative data from the company’s website and the competitor’s website. It determines the needed continual improvements of the website to reach the desired outcome. 

After knowing the benefits of website analytics solutions, you might wonder: what is the best web analytics solution for my business? 

It may be overwhelming to choose the best web analytics solution, as there are several options available. You would take all the time to read all of the possibilities. Thus, we have made it simple for you. We gained insights about Google Analytics and Amazon Analytics and how it may fit into your website strategy. 

Google Analytics

It may not be known to you, but Google Analytics is the most robust yet most straightforward website analytics solution offered. Despite its free services, Google Analytics provides detailed statistics of visitor’s insight and engagement to the website. 

According to the usage statistics, half of the website population in the world uses Google Analytics. It provides the geographical information of the visitors, site engagement, and their number of visits to the website. 

Features Of Google Analytics 

Google Analytics became known as one of the most comprehensive analytics solutions on the web and completely free services. Thus, it is expected that new or small business owners will resort to using their platform. There are five key features of Google Analytics: 

Reports Web Traffic – 

Web traffic reports is the most basic service you can get from most of the website analytics tool. This feature determines the number of website discoverability or visits on the site each day. The track trends accumulated over time may influence the business owner’s marketing decisions. 

Tracks Conversion – 

Web analytics will track the conversion points from the website. It helps the marketing team monitor the traffic source of the website. Website owners can set up e-commerce sales, contact information, or inquiry form and track them using Google Analytics. 

Keyword Referrals – 

Keywords heavily influence the SEO strategy of the website. Google Analytics gathers essential keywords that may be a great help to integrate into the website. More so, website or business owners and their marketing team will know the keywords that link to their website and services. 

Third-Party Referrals – 

The third-party referrals feature is useful for websites. It is helpful for owners that check on their competitors. More so, it detects other sites that are linking to the business website. 

Custom Dashboard – 

Google Analytics allows its users to have semi-custom dashboards for their analytics. In the dashboard, owners can add the conversion rate, web traffic, and keyword referrals for easy monitoring.  More so, the dashboard has an export feature that supports PDF and .csv format to share reports easily. 

These features are what you will see on the surface of Google Analytics. You will discover several benefits once you are familiar with the software. You may set up Google Analytics for free. 

Amazon Analytics

Amazon has become the largest earning retail in e-Commerce. With its popularity, more business owners join the expedition in selling their products on Amazon. In this situation, the competition among sellers is becoming steeper, making it crucial for them to manage their online market. Thus, they need business software that will help them build their brand and incline their market growth. 

Amazon Web Services is a comprehensive cloud services platform that offers to compute power, storage, content delivery, and other necessary functionality. This amazon seller analytics enables businesses to flourish by effectively providing applications and services with more excellent reliability, scalability, and flexibility. 

Amazon Search Terms – 

Data analysis of Amazon Analytics helps sellers gather and test potential keywords. Utilizing the right keywords will bring in more customer traffic. 

Customer Feedback – 

There is no need to go over several customer reviews in each product. Amazon Analytics will handout a single report that contains the entire history of customer feedback. 

Free – 

Amazon Analytics is a free tool. It provides valuable data that is essential in managing your online market. 

Right Marketing Strategies – 

Amazon Analytics can determine and analyze the competitor’s data. This feature helps in building brand awareness. 

Sales Summary – 

It will provide information on how the items are quickly shipped and received by the consumers. More so, Amazon Analytics can determine the geographic sales which make advertising campaigns efficient. 

More In-Depth Product Insight – 

Amazon Analytics provides a profound list of the products that sell the fastest. 

Final Verdict: Google Analytics Or Amazon Analytics? 

Google Analytics and Amazon Analytics are both beneficial tools for online sellers. They offer several features and functionalities that help drive traffic, boost the target audience conversion, and enhance advertising strategies. These features and functionalities are a great help for the team management to track and analyze the business data efficiently. 

However, unlike Google Analytics, Amazon Analytics is exclusive for Amazon sellers. Online sellers who have their domain can utilize Google Analytics. It helps the business sellers understand the behavior of the target audience. Amazon Analytics also provides data on consumers’ behavior through their navigation in Amazon. 

It may be true that Amazon Analytics is not yet a polished tool. However, with the basic features and functionalities available in the analytic tool, provides critical data and information that guides excellent decisions. More so, it is believed that Amazon Analytics is under development to offer more services to its users. 

You can have a better insight between Google Analytics and Amazon Analytics by trying them both for FREE. By then, you can differentiate the ease of use with their features and functionalities.

6 Tips To Rank Your Websites Higher On Google

Did you know that about 90% of all your online experiences originate from a top search engine like Google or Bing? 

People conduct searches every day, which makes it crucial for businesses to optimize their sites to improve search engine ranking. A higher ranking on search engines would help your business obtain new leads and continue to grow. 

In this Frugal Finance article, we'll provide you a great list of tips that are foolproof in improving your search engine ranking. If you need help increasing your search engine ranking on Google, keep reading. 

So without much ado, let’s dive right into the wide world of search engine optimization, also known as SEO. 

Prioritize Building Backlinks

Links play a critical role in improving search engine rankings. It is one of the top-ranking factors for the king of all things SEO: Google. When the discussion is lead towards enhanced search engine rankings, then, the attraction of links from trustworthy and reputable sites is quintessential. Top websites don’t go along distributing links: you require some outreach to earn their links. You will need connections from webmasters, bloggers, publishers, and some content press. Outreach would require dedication and time. Getting recognition, however, would bring a tremendous impact on the business exposure and search engine rankings. It would also assist your target audience in discovering your company and products. 

Fully Responsive & Mobile-Friendly Websites Are The Best 

You can improve your search engine rankings after the launch of a highly responsive website. Responsive sites allow websites to automatically adapt to user devices. Whether a customer looks you up through their laptops, cellphone, tabs, or whatnot, they should be able to navigate through your website with zero difficulties and read your content with peace. Create a responsive website that works effectively on smartphones as well as on tablets and desktops.

It is best to have a website redesign plan and make your website responsive. If you don’t have a responsive website, then you are already at risk of having decreased rankings. Mobile-friendliness is a top-ranking factor for Google. It has recently begun to index and crawl sites mobile-first since more website traffic now comes from mobile devices than desktop computers. 

Create SEO-Friendly Content 

The foundation for improving search engine rankings is none other than Content. They have been saying that "content is king" for nearly two decades now and it continues to be true. 

Which is why content marketing has grown tremendously over the last few years. It generates six times more conversions for a business than traditional marketing. You cannot publish any content and expect results. You would need content explicitly written optimized for search engines and their users. 

While researching on pocket-friendly SEO practices in a blog outreach guide, we came compiled some top techniques and tactics help you create SEO- friendly content: 

- Extensive research on the target audience, keywords, and relevant topics 

- incorporating keywords into content, header tags, and also meta tags 

- Publishing content on fast and fully-responsive websites 

- Promotion of content to influencers in the SEO industry 

Looking at studies has brought this fact to our attention that skyscraper content is the powerhouse for success. This content would serve as a complete guide to your users. It needs to answer initial questions that they might have (like what should they do remove bedbugs from under their beds) and also follow-up questions (like which products are most helpful). 

Keyword Optimization 

Keywords are the Rosetta Stone to your SEO campaign. Users conduct searches by using key terms and phrases for the generation of relevant search engine results. If you wish for your business to be listed at the top, then keyword optimization is critical for you. 

You can find the right keywords for your campaign by conducting keyword research through specific tools that help you find relevant terms. Ubersuggest is one of the companions that SEO specialists would vouch for. It would not only help you find keywords but also reveal its search volume. 

The placement of key terms on your content is something that needs to be done with the utmost efficiency. 

Better UX Earns The Top Spot 

Any website with excellent user experience (UX) is likely to gain a better search engine ranking. It is one thing to welcome leads to your page but attracting them long enough to stay, is entirely different. 

The user experience is how your target audience views your site. You need to give them a memorable experience when they check you out online. It is your responsibility to create compelling, engaging, and relevant content for your viewers. The more time they spend on your website, the more likely are they to convert. 

Sometimes, the mere addition of a video or graphic is all it takes to spice up your website. The use of significant elements of engagement will help you maintain and expand your customer base. 

Lean Loading: Site Speed Matters More Than You Think 

While you are trying to improve your rankings, consideration on your site speed is a must. Users hate sites that make them wait too long and have slow-loading pages. Users expect quick access to information. 

Remember the ’three seconds or less’ rule. If your page is slower than that, then the viewers would bounce from your site. Higher bounce-rates hurt your ranking, and Google will tag you as a non-user-friendly site. 

You can improve your site’s speed by reducing the size of images. Cleaning up code, enabling browser caches, and fixing all the broken links is an ideal path to site speed improvement. In all honesty, a few adjustments can make a world of difference in your website search engine optimization. 

SEO Like A Pro 

The search engine ranking is your website’s position on search results when anyone conducts a basic search. You may hear people saying that improving search engine ranking is crucial, but that’s just a limited and incomplete perspective. 

You can improve your rankings by altering your perspective on search engines and help your target audiences reach out to you. For them to find you, your website needs to appear on the top page of results. Remember that around three quarters of people don’t bother to go past page one of Google. If you fail to improve your search engine ranking then you end up losing much traffic, which translates into a loss of visitors and an eventual loss in revenue. Missing out on potential conversions and not investing in an SEO strategy would cost you a lot more than you can perceive at the moment. 

Grow On Google

SEO will help you in driving positive outcomes for the business. It will increase your rankings on search engines and attract leads to your first page. Get to your websites now and start evaluating them for search engine optimization improvements!

How To Get Business Help With Search Engine Optimization

Search engine optimization is a crucial part of marketing that enables you to have more visibility online. Customers will have a higher chance of finding you, and they can know more about your brand when you are at the top of search results. 

This is where SEO companies like IIAS in Surrey can help you optimize your website and get you relevant traffic. Get more info about SEO, keep reading on. Building a website is just the first step that you need to take. To be highly successful and gain more revenues, you need to gather more leads and traffic. This will result in higher sales and connecting with a lot of customers. 

What Is SEO? 

Search engine optimization is a technique where you improve your online presence and get the top rank on the results page of Google, Bing, Yahoo, and other search engines. The goal is for your company to be found by as many people as possible through both organic and paid searches. 

Organic search refers to online searches where users type in specific keywords and see your website at the top results. This is generally free, and you can earn more clicks with this method. On the other hand, there are paid online ads that are placed on websites by companies or businesses that are interested in reaching potential customers, and they generally use the pay-per-click model for this. What you need is to show up on organic searches so you can save more. 

How Surrey SEO Company IIAS Optimizes Your Site For Success 

In today's economy, businesses need to do all they can to rank their sites high in the SERPs. That is where Surrey SEO Company IIAS comes in, which is a top-rated digital firm that can help your business improve its ranking position. A team of experts from companies like IIAS SEO Surrey has years of experience optimizing websites for desktop and mobile search engines. So, whether you need help with basic SEO or something more advanced, you can expect professionals to help you out with your needs. 

They will make an analysis and understand your current site's performance for search engine crawlers and human visitors. You can also expect them to assess what's working well with your competitors and incorporate these methods into your own company. The digital firms will give you the most-searched keywords done by your target audience, and you can expect reasonable results according to your budget. 

They can help you optimize the meta descriptions, page titles, fonts, and colors. They will inspect whether your website is SEO-friendly, concise, and straightforward. A team of pros will be responsible for making content with the proper themes and keywords. 

They will do their best to earn you links from prominent companies, and they will speed up everything. Most of the configurations are also done by the experts so you can provide an excellent user experience to your customers. 

The Benefits Of Working With The Right SEO Company 

Like most business owners, you are probably feeling a little overwhelmed by everything about digital marketing, especially if this is your first time. After all, what is the point if no one can find your site? Well, think again. Fortunately, you can partner with the right SEO and SEM firm to adjust your marketing efforts, track your ads, or generate more leads. 

Every SEO campaign is unique, but the goal is to help your business grow over the long run. At the end of the day, you need more purchases, store visits, phone calls, inquiries, and leads to help you make a sale. All of these can happen with a single search on Google or Bing. Streamlining the process and making sure that your website and apps are fully-functional is possible with the help of digital firms in Surrey. 

You need to take the time to implement, adjust, and learn more about your current campaign. See your options and find a reputable digital company to manage your website, social media platforms, and overall web presence. Some will also search community forums and other search engines to know what your previous customers are saying about you. When you partner with IIAS, you will be able to show up on the unpaid or organic results, which can drive more customers. 

One of the best advantages of SEO is that the efforts that you are making will help you become visible to the customers who are already interested in buying your products and services. This is unlike cold calling and email blasts that only a small percentage of people will respond to you. This means that you can track all the leads and lead the visitor to your sales funnel, ultimately resulting in a purchase. 

SEO To Grow

If you are looking for a Surrey SEO company that can help your business achieve higher rankings in search engines, then the best digital firm in your area might fit you. This is a team of experienced professionals who have years of experience optimizing websites for the top search engines. They are more than happy to provide their search engine optimization services whenever you need them for your business websites.

What Is PPC Advertising? A Complete Guide

Would you like targeted traffic to visit your website as soon as it goes live? 

Over 81% of Internet users search for a product and service. Yet many businesses struggle to gain visitors to their site. 

They rely on search engines like Google to send them potential customers which takes time and hard work. So what is the fastest and most cost-effective way to drive people to your site who want to buy? 

Pay Per Click Advertising 

This article looks at what is PPC advertising and how it can help you. We break down the different ad platforms, pay per click advert types, and how much they cost. 

You will learn how the PPC marketing bidding works and how it stacks against SEO in the long run. 

So read this complete guide to PPC advertising to find out how to bring in more visitors and turn them into paying customers. 

What Is PPC advertising? 

Pay per click adverting provides an easy way for your customers to link to your website or app. 

They appear above normal or organic search results when someone searches for a related phrase or keyword. And unlike an organic result, advertisers only pay when someone clicks on their advert. 

PPC Campaigns And Keywords 

When you sign-up to a PPC platform, you create a campaign. 

Campaigns help you segment your ads into groups for easier management. You could have a campaign for a product range or seasonal services, for example. 

Campaigns can contain multiple ads and each ad must target one or more keywords. 

Keywords are the search phrases your visitors enter to find your product or service. They could be product-specific, like make and model. Or more general, like a brand. 

The great news is each advert platform provides free tools to help you find the best keywords. 

Google's Keyword Planner tool tells you how many people searched for your proposed keywords. It also gives suggestions, so you can target better phrases for more traffic. 

Pay Per Click Advertising Platforms 

There are three main PPC marketing platforms that host your ads: Google, Microsoft, and Amazon. 

Google is the most-used search engine in the world, having over 90% market share. Its Google Ads advertising platform lets you place your adverts throughout its extensive network. That includes Search, Maps, Android apps, and third-party vendors. 

Unsurprisingly, Google makes most of its money from advertising. But the reason is simple: it is very effective. 

Google claims that for every dollar you spend on their ad network you will receive $8 in profit! 

However, Google's success also means it's the most expensive platform. That is why Microsoft reduced its prices. 

Microsoft Advertising offers a similar service to Google but your ads appear in Bing results. As Bing powers the likes of Yahoo!, that is quite a catchment area for a lower cost. 

And don't forget about Amazon. 

The retail giant is the fastest-growing ad platform for eCommerce websites. If you sell on their store then this is the place to spend your marketing budget. 

Types Of PPC Ads 

The main type of advert is the text ad. 

In Google, these appear above organic listings and look almost identical to those results. There is a small AD symbol to signify they are ads but otherwise, they don't stand out. 

Display ads reflect the more traditional image or banner advertisement. 

They are great if you want to promote using pictures of your products. Animated Gifs allow for multimedia too so you can grab people's attention. But they only appear on third-party sites or in Android apps. 

Shopping ads provide the best of both worlds. 

They appear above organic listings as an image and text. Mobile users can swipe across the screen to view more results. And they integrate with the likes of Google Shopping. 

How Much Will It Cost? 

PPC sounds good so far but let's talk money. How much does pay per click advertising cost? 

PPC is unlike traditional online ads where you pay for the time your ad appears. Instead, you are given an estimate on the cost per click or CPC based on your chosen keywords. 

Prices vary per keyword or phrase and also on the competition. 

The more businesses compete for a key phrase, the higher the price. It's termed bidding and costs vary. 

For example, the keyword 'business services' could set you back a whopping $58.64 per click! And if you own a casino and want to advertise on Google that word alone fetches $55.48. 

That's why PPC strategies are so important when advertising online. 

Pay Per Click Campaign Management 

Choosing the right keywords, targeting the right traffic, and setting your daily budget need expertise. So many businesses hire campaign managers to run things for them. 

You can actually save money by hiring an expert than getting it wrong by doing it yourself. 

A campaign manager considers your budget and target audience then adjusts ad spend accordingly. You're able to track results through a dashboard and see the ROI on your investment. 

Campaign managers also offer: 

• Keyword Analysis and Research 
• AdGroup builds 
• Keyword Bid Adjustments 
• Banner Ad Creation and Install 

And a lot more to help your business succeed online. 

SEO Versus PPC 

Search engine optimization means ensuring Google likes your website and ranks you high on their organic results. But by using PPC, does that mean you should stop or ignore SEO? 

The short answer is no! 

PPC can bring targeted traffic in the short term but SEO can generate similar results over time. Some users ignore ads and go straight for the free listings. And if you are on the first page you will see a huge spike in traffic. 

SEO techniques like creating high-quality content will also reap rewards outside of search. 

Visitors will bookmark your pages if you provide great copy like blog articles. They will also share your site on social media. And that will generate a new stream of traffic outside the confines of Google. 

PPC Marketing And More At Frugal Finance 

Now you have learned what is PPC advertising it is time to broaden your online marketing and business knowledge. 

We have over twenty categories to choose from. Each has a wealth of information on how to promote yourself and live a productive life. All while being a cost-efficient as possible! 

So click on our articles and remember to sign-up for the finance feed subscription.

SEO 101: What Is SEO and How Does It Work?

Thinking of creating a website for your business? That is great! Not only will it increase brand awareness but it will also allow you to target a wider audience.

If anything, you just have to make sure that people can find your site. After all, it won't mean anything if you have no organic traffic!

That is where search engine optimization, also known as SEO, comes in. Put it simply, it is a process that increases your website’s visibility on different search engines like Google.

How does SEO work? What do you have to do? Want to know what makes search engine optimization viable? If so, you are on the right page.

Keep reading for a mini SEO 101 guide!


What is SEO?

Search engine optimization (SEO) is a process in which you optimize your website's content so that it’s more discoverable on search engines. The goal is to get unpaid, organic traffic to your site from Google, Bing, Yahoo, and other top search engines. 

That way, you’ll generate more potential business leads. Given that, SEO should always be part of your marketing efforts. 

Need help planning an effective SEO strategy? You can always hire a search engine optimization professional!


How Does It Work?

Search engines want to provide the best content for their users. To do this, they’ll crawl or scan different websites—this allows them to better understand the site.

From there, they'll rank your website based on different things. For example, it’ll take into consideration how easy it is to read and navigate.

Ultimately, that allows them to deliver better results when an individual is searching for a specific keyword or phrase.


SEO 101: 9 Tips For Improving Your Site's SEO

Want your website to rank higher on the search engines? Here are a few things that you might want to consider for beginner SEO.


1. Page Speed

Page speed is important when it comes to ranking your site. After all, search engines want to improve their users’ experience—it’d make no sense for them to show a slow-loading web page.

Want to speed up your site? There are a few things that you can do. For example, you can optimize your images.

Compressing your HTML or CSS can also help—it’ll significantly reduce the amount of time that it’ll take to download the files.


2. Use Alt Tags 

Always use alt tags for your visual and video media. You want to show that they’re relevant to the main content.

That way, your page will get a relevant boost, which will help with its ranking. Not to mention that search engines will be able to better understand what the content is about. 


3. Provide Useful Content

Make sure that your content is relevant and high quality. Remember, your goal is to provide value to your visitors—that way, they’ll be more likely to stay on your site.

Why is this important? Search engines use many ranking factors in their algorithms–dwell time (the amount of time that you spend on a web page after clicking into it) being one of them.


4. Use Header Tags 

No one wants to read a wall of text. That’s why you want to use headers—it’s a nice way to break things up.

Your readers should be able to figure out what the content is about just by scanning them. Don’t forget to include keywords in the header tags as well as they're rated more heavily.


5. Broken Links

Your site shouldn’t have any broken links. If anything, that’s a sign that your site is old and neglected, which can have a negative effect on your ranking.

How can you tell if there are broken links? There are many tools that you can use—just search around!

There’s no need to go through each and every one of them manually.


6. Outbound Links 

Consider linking out to authority sites on your pages—it’ll make your content more useful and relevant. Not only that, but it’ll tell search engines that you’re a trusted resource, which can improve your SEO ranking.

Keep in mind, however, that you don’t want to add too many links. It can make it difficult for users to read through and it can be distracting.


7. Mobile Optimization 

Nowadays, many people surf the web on their mobile phones. Given that, it only makes sense that you’d want to optimize your site for these devices.

In fact, search engines can penalize your website if they’re not mobile-friendly. That is, they can bump down their ranking—and that’s the last thing that you want.


8. Navigation 

Make sure that your site is easy to navigate. If your visitors can’t find what they need, they’ll likely leave, which will contribute to a high bounce rate.

You want them to be able to accomplish their goals so that there’s a higher chance that they’ll come back. Remember, repeated visits can improve your ranking on search engines.


9. Social Sharing

Social sharing can influence your SEO rank. Given that, it’s a good idea to install social sharing buttons on your website–that way, users will be able to share your content easily.

Depending on the platform that you're using, you may be able to just use a plug-in to help your site SEO!


Understanding SEO 101

And there we have it—a mini SEO 101 guide. As you can see, it's super important if you want your website to rank on search engines like Google. Why not give some of the tips that we have mentioned a try and see how that goes?

For more similar posts, make sure to check out the rest of our company site. For more SEO 101 tips for search engine optimization beginners, visit the SEO and Blogger Outreach sections of our business blog!

Do SSL Certificates Affect SEO?

Secure Sockets Layer is commonly known as SSL. As the name implies, it produces an extra layer of protection that secures the data visitants and prefers to deal with a website. SSL Certificates are small information files that digitally connect a cryptographic code to an organization's features. It has two parts – public and private keys. While a visitant explores an https:// website, the SSL certificate assures that the distributed data will be secured. The encrypted link preserves the data. Suppose you are running a live website, then you should be familiar with the term SSL Certificate. 

Which SSL Certificate Should You Pick? 

Protecting providers give a large-scale range of Digital Certificates, starting from basic to premium security. SSL Certificates will defend your online accounts, verify your legitimacy, and encourage your visitors. SEO Sydney Agencies will help you to choose the best SSL Certificate. Here is a summary of the four products: 

Instantaneous SSL DV

It is best for start-ups, which is required to ensure a particular region. Domain Validation – this kind of certificate is perfect for small companies. It produces the least level of protection needed for client transactions, and the certificate is issued in minutes. 

Organization Validation

It is an expert certificate with extended background analysis for superior visibility, an ideal level of security, and powerful encryption, and the Certificate proceeds within one day. 

Extended Validation 

This kind of certificate has a supreme level of authentication and encryption. It can be suggested for high profile websites. It also stimulates the website's green address bar. 

How Does It Affect Search Engine Rankings? 

An SSL certificate changes a website’s search engine rankings in the subsequent methods: 

A Boost In Search Engine Rankings

Google has approved that a protected website, including an SSL certificate, will get a benefit over other websites that are not equally protected and encrypted. Assessing the specific impression of the SSL certificate on a website’s SEO rankings may be complicated. For example, it can be troublesome to estimate the genuine impression of an SSL certificate on a website’s search engine rankings while it is confronted with other websites in a similar recess. 

Hence, website partners should realize that owning an SSL certificate will not simply magically drive your site to the top of the search engine outcomes site. 

Improving SEO By Improving The User Experience 

There is no difficulty to understand that an SSL certificate enhances user activity. Assume an online user seeks an accurate keyword and gets your website through Google. He clicks it, visits your homepage wherever he expects to fill a form, and he has immediately recognized with a Google Chrome pointer that the website is not safe. The main subject is that websites that give a bad user skill can never score top rank in the SERPs. Unencrypted websites without SSL certificates decline to produce an immeasurable user activity. 

Improve Your Bounce Rate

If you did not install an SSL certificate on your website, website visitants would notice an alarm in the address bar stating "Not Secure". According to the type of your website, this can make visitors leave your website. If you own a shop on your website that receives payment, and you don't have an SSL certificate, then visitors will not believe your site. 

SSL SEO Conclusion

In a nutshell, it can be concluded that with the growing problems of cyberattacks and safety violations, all you need is an SSL certificate to protect your links. SSL certificate is a simple, fast, and cheap process. Do not delay until it is extremely late. Start preparing on encrypting your websites with an SSL certificate for optimal results.

7 Frugal Online Tools For Startup Companies

Launching and managing startups is incredibly challenging, so you need the best tools of the trade. The right frugal tools can make the difference between the success and failure of a startup business. There are many expenses to reckon with when you launch a company and can’t afford to pay for online tools or software solutions. This list of seven free SaaS programs will make it easier to track data, collaborate with staff, and market your business. 

Top 7 Best Frugal Or Free Online Tools For Startups

1. G Suite / Google Workspace

G Suite is Google’s set of cloud collaboration tools, which offers a number of solutions, including slides, email, documents, spreadsheets, and more. Every file is stored in Google Drive. With this tool, it’s easy to edit and share work in real-time. What’s more, the software is very user- friendly. It saves changes at regular intervals automatically. It is cloud-based, so you’ll never lose your work. 

2. Google Analytics (GA) And Search Console (GSC)

This classic website analytics tool hardly needs an introduction. Traffic tracking and analysis are indispensable to a website. Google Analytics will show you your traffic source and which website pages are most popular with visitors. The free updated tool also helps with any improvements necessary because you can see where visitors leave your site. This way, you can make changes. Last but not least, Google Analytics can help improve your marketing through detailed insights into your audience. 

Google Search Console is also an excellent free tool for webmasters and SEOs to help manage website keywords, links, traffic, indexing, and manual action resolutions. If you haven't set up your website with Google Search Console and integrated it with Google Analytics, you are missing out.

3. Brand Snag 

What’s a business without a name? Brand Snag is a business name generator that’s easy to use and highly recommended as it helps create a unique, original online presentation of your business or personality. The tool helps users check, compare, and select the best name to symbolize their online presence. The world of digital marketing is quite overcrowded, and this tool can be indispensable in helping businesses, brands, and personalities stand out. Brand Snag checks social media handles, domain names, and online gaming usernames to guarantee that your username is original and unique. Your top choice might already be taken. In that case, Brand Snag will provide a creative and catchy alternative to show the digital world who you are. 

This top online tool also offers tips and tricks if your name of choice is taken. You will find an alternative based on your goals, brand, and personality. In the process, it’s important to avoid common business name mistakes. The choice of name can be decisive in the digital world. Your self-presentation or the name of your brand will transform the way your potential clients perceive you. The creators of this new tool are well aware of this and will assist you accordingly. 

4. Calendly 

Calendly is a free app to schedule appointments, meetings, and more. With it, you will no longer struggle with getting appointments scheduled. You can set meeting limits and choose when to take calls during the day and week. After setting up your scheduling page, you send the link to customers and make an appointment based on the available slots. This tool integrates with many others on this list, including Zoom, the next choice for top startup software solutions. For example, each customer who has scheduled a meeting will automatically get a link to your Zoom meeting room if you integrate Calendly with Zoom. 

5. Zoom 

Workflow during the pandemic wouldn’t be as optimal without tools like Zoom. This is another choice that needs no introduction. It is essential to host video conferences and schedule virtual meetings, and Zoom is one of the best tools to this end. Zoom’s free plan includes access to an unlimited number of personal meetings and group meetings, in which as many as 100 people can take part. 

6. Mailchimp 

Finding the best email provider is crucial because email marketing is critical for business, especially if you are a startup. Mailchimp is intuitive and free for up to 12,000 emails and 1,000 users. Mailchimp can automate emails and create campaigns and signup forms. It’s an excellent option for those just starting out, although it lacks some of the features of its competitors. Nowadays Mailchimp has filled in the gaps on some of these email marketing features as well as expanded its overall service offering. Mailchimp is now a full service digital marketing platform after years of massive growth.

7. Zapier 

Last but not least, you can create workflows and connect your apps using Zapier. It integrates with Slack, Google Docs, and more than 3,000 additional apps. The free version comes with up to five single-step Zaps. Zapier is certainly a top frugal online tool for startup companies to leverage. 

Top Tools To Try Today 

Running a startup business is no easy feat. Keep these top frugal online tools in mind to help make it just a little bit easier.

How Does Paid Traffic Work?

Most of us have been a part of PPC without even realizing it. This has become a significant part of online businesses and many people have started to earn more because of PPC. 

But, there are still some who don't quite know what PPC is and how it works. Well, this is why in this article, we will explain all about it. We will dive into the depths of PPC and what it actually is. 

What Is PPC, And How Can You Set Up A Campaign?

When you have a business that you would want to advertise more to the public, and you don't know how to do it, PPC might be the correct answer to that. And you may think how is that possible. 

Well, let’s explain how you can earn money from PPC. 

The first thing you need to know is that PPC or pay per click is a type of online marketing. With this type of marketing, you as the advertiser will pay a fee every time someone clicks on your ad. This means that you will pay a person to advertise your business, and when a possible customer clicks on it, there is a chance for you to get an actual customer. 

The reason why business owners utilize this form of advertising is that they want to make people become more aware of their business and brand. They use keywords that will generate more people for their website. 

Once some people use those keywords, they will most likely be transferred to your website, and from there on, there is a possibility for them to buy something from you. This is all you need. Once you have people on your website it is that means that the number of customers will increase. 

But, for a business owner to be able to do this, they will need to know how to make the right campaign. That means that you will need to choose the right keywords, know where to advertise. 

Once you have figured this out, you will have no problem with your campaign. 

Is PPC Advertising The Best Option? 

Having to invest yourself in digital marketing can be challenging. PPC is not the only type of digital marketing that exists. There is another one that is quite popular, and it is called SEO. This stands for search engine optimization. 

SEO and PPC are the two most used marketing strategies that business owners go for. But, it can be a bit challenging when you have to decide on one. They are both excellent, but which one is better? 

SEO can be used when you are writing articles. In those articles, you can use keywords that will have the link to the specific website you would want your possible client to find out about. PPC, on the other hand, is something else. 

For a person to find your website, they will need to click on an ad, and for that, you will have to pay each time that that happens. 

Both options sound good, but you, as a business owner, know what will bring more traffic to your website. If you want to know more about these two digital marketing tactics, keep reading. 

Do You Need Help With PPC Marketing? 

When you are new to anything, it is always better to get help from someone who has already been through it. When it comes to PPC, you will need to learn about it before you start using it. 

If you don’t do that, you will lose more money than you will earn. This is an effective strategy, but if you don’t know how to use it, then you are up for a failure. 

There are agencies that offer to help you out with a specific amount of money. Sometimes it is better to get their help and sort your business out. Otherwise, you will have more issues than when you first started. 

These agencies know what they are doing. They know how this PPC marketing works, and they are able to draw as many people as you possibly need. Our suggestion for you is to check out an experienced PPC agency, and you will see what we have been talking about. 

There are plenty of options to choose from. You just need to know what your business needs and how you can make your business grow. 

How To Use Paid Traffic To Benefit You? 

To have people naturally come to you can sometimes be challenging. You may use digital marketing, and it may be working for you. But, sometimes, that is not enough. 

There is an option to have paid visitors visit your website. This way, you will make it seem like a more enormous number of people is interested in your business and products. 

But, this is a strategy that you need to learn even better. It can be a bit challenging since every paid visitor has their own pricing. This means that you won't have as many options to choose from. This is why you should always be careful when selecting your paid visitors. 

If you want to use something like this, you will have to make sure that you do it correctly. Otherwise, instead of having a boost to your website, you will have a downfall. 

PPC Power 

Having to use marketing strategies like the ones we mentioned in this article will allow businesses to grow rapidly. Pay-per-click advertising and SEO marketing will offer many opportunities to businesses that, without their help, they wouldn't even have at all. 

PPC has already proven that it works for so many business websites, so if you get a chance to use it, then go for it. It has shown great results, so trying it out won't cause any issues. Keep in mind that you have to use it once you have already learned more about it.

Choosing The Right SEO Agency For Your Business

Today, most businesses have shifted online, much to the joy of SEOs. The switch happened most noticeably in the last few years. However, the pandemic has made it all the more evident and accelerated. To guarantee successful results for your company online and offline, you need to utilize SEO. 

Build Your Big Online Business Today

However, you may not want to create a new department in your company. There are plenty of reasons people look for search engine optimization agencies. Some companies may not want to allocate a separate budget and manpower in-house. Under such circumstances, you have to choose the top SEO agency for the same purpose. 

Consider A Top SEO Agency For Your Business 

You have to ensure that the search engine optimization firm you select is a great fit for your business. Moreover, you have to maintain a regular communication network with the agency. You have to take into account certain things to think better and do better in the increasingly competitive global digital world. 

Check The SEO Company’s Specialties

While hiring an SEO agency for yourself, you need to check what assignments they have done in the past. You ought to look for a company having expertise in areas related to your kind of business. Also, have a look at the awards and certifications. 

Check Reviews And Testimonials

It is important to look for experience. What has the agency done in the past? Try to answer it yourself, by researching their website. You should also look for review websites. Studying portfolios is as important for legit SEO agencies. You might come across other contenders by comparing their previous and current clientele. They may offer you better services or prices. Always collect references while shopping for the best SEO company. You should also ask for first-hand testimonials from these clients. 

Look For Case Studies On SEO Agencies 

They are as important. When you are hiring an SEO company, you should take a look at past case studies and portfolios. Moreover, by giving just one look, you can find a lot more about their style of work. You can also learn how they integrate these services with that of PPC, and other tools. 

Research The SEO Team And Company Ethics 

Agency ethics is one of the primary factors that one had to look forward to, especially in the world of SEO where grey hat and black hat methods run rampant. Moreover, you could use LinkedIn as your one-stop tool to gather this information. Also, take out some time to check their leadership or management team members. There are high chances of developing connections with more learned people. An SEO agency has the power to catapult your business to the next level. Ethics is very important, when you think of website development and customer reach. Moreover, you need to make sure to match your company’s core values with that of the agencies. They should be moving hand in hand. 

Follow The SEO Agencies On Social Media 

You will come across some raw reality. Now, if your prospective SEO agency chooses to hide the comments, that is another story. You have got to keep in mind that customer engagement happens through social media today. If they are not doing theirs right, you could be failing later. So, give this a quick check to avoid surprises later. 

SEO Agency Fees Are Also Important 

You should not be paying more, and not less either. The standards are important. There are different agencies working on various parameters. Always ask for the expected deliverables in writing. Moreover, you should always develop a contract. Pricing is an important part of the decision-making process. You cannot afford to compromise. You get what you pay for. So, it is important that you find out every nitty-gritty for it. 

Getting A Reliable SEO Agency Onboard 

Choosing the right agency can have major consequences on your business. With the right SEO partnership, you can gain a higher footfall and increased sales. Decrease your advertising budget with the right strategies. Before you lock the agency into a contract, you should read all the relative tips. They should come in handy. 

Always remember that SEO is not a magical wand. So, it is always better to attract anyone who is not sure about their offerings. With theright SEO partnerships, businesses in every sector can rank higher. SEO is the simple process to drive organic traffic to your business. Good SEO means understanding how business works, Search engine operations is as important. So, take it to the next level today. 

There are shortcuts like buying backlinks, keyword stuffing, and cloaking can lead to bad performance on search engines. These are BlackHat SEO practices. If the Google bots discover that you are using such tools, you may get your site penalized, manual action listed, or completely blacklisted. So it is usually advisable to refrain from such activities in search engine optimization strategy. 

Be Specific About Your SEO Goals 

When deciding about an SEO agency, you need to be specific about your wants. Try to chalk out everything on an excel sheet. It will assist you to move forward in the long run. That is how most companies are doing it. To avoid any kind of ambiguity, you ought to discuss all the facets openly. Are you looking to increase footfalls? Or, are you focusing on reducing bounce rates? Do you want to improve guest posting results? Think it over. It can help your SEO strategy today. The audience which you want to target also plays a very important role today. So, ask yourself again and again. Moreover, you should have a heart-to-heart discussion with your management. 

You Need SEO To Grow

Only then, can you move forward. Remember that SEO is crucial today. No matter, what your products and service are you have to embrace sound practices. Narrow down your search. There are various unscrupulous agents on the prowl today. Always look for the best services today. It does not mean that you will compromise. It is a more open approach towards the right kind of SEO practices for your business. You have got to check out the various qualities and features today. There are various tips and tricks that you can utilize. Always ensure to plan internally as well. It will help to bring out the best that your business can offer. 

SEO Like A Pro

There are many other factors that you need to look into for search engine optimization strategy. Whereas, it is not always possible to do it without support. If you are able to take the ultimate decision to do it, then get the best foot forward today. The SEO companies know more about the business today. So, take into account multiple factors and decide how to take your business head on. And, reap the rewards latter. So, try out these SEO agency tips to grow like a pro.

How To Make Outbound Links Work For Your SEO

If you are a blogger, having a good outbound link strategy is important. These links help search engines understand your niche, boost your online reputation, and build trust in your site.

They are also a great way to give your readers more resources. When they find useful content, they will likely return for more.

Link Building

Getting other websites to link to yours is one of the most effective ways to increase your website's search engine rankings. This can help drive traffic to your site and boost conversion rates.

Links also help build trust and credibility with Google. This is why it is important to only link to sites relevant to your industry and trustworthy.

In the same way that a friend will be more likely to visit you again if you are helpful, search engines reward websites that link to valuable resources.

Regarding link building, the best strategy is to generate high-quality content people find useful. This helps Google understand your niche and rewards you with a vote of authority.

Use a tool that can easily scan your domain for broken links and redirects when it comes to link building. This will help you get all the link juice back to your pages and avoid losing it to a website that has been penalized by Google.

Anchor Text

Outbound links are not often given the credit they deserve, but they can impact your SEO. They also provide value to readers and help build page authority and trust.

When you use outbound links for seo, ensure they link to authoritative sources and relevant content. This will help your SEO and reduce user behaviors that negatively impact it, such as u-turns or bounces.

An anchor text is a text that describes the article that is linked to and entices people to click on it. Using keyword variations and synonyms relevant to your article's topic and the destination page you're linking to is important.

Exact match keywords are always recommended, but be mindful of over-optimizing your anchor text for Google. If you always use exact match words, Google will consider you a spammer and may even penalize your site.

Backlinks from Other Sites

Backlinks from other sites are important for SEO because they can help boost your domain authority and trust. They can also help you increase your website's search rankings, which means more traffic.

One of the most important aspects to remember when looking for backlinks is anchor text. Using relevant anchor text helps Google understand the content of a link and assigns it more value.

This is especially true for internal links. If you are linking to a page on your website, make sure the anchor text is relevant and matches the content of that page.

Similarly, when creating content for your website, it is best to include a few relevant sources or statistics within the article. These are the types of facts and information that users love to see. When they find these on your site, they will be likelier to click and share the content.

Links from Other Sites to Yours

When relevant sites link back to your website, they provide useful context for search engines to use when ranking your site. This helps establish your site's expertise, authority, and trustworthiness (EAT) factor.

This is why Google and other search engines prefer to index sites with many relevant and authoritative links from other sources.

However, it is important to note that outbound links should only be a part of a well-rounded SEO strategy. It is not a good idea to overdo it.

For instance, you can only add a boating site to your fishing supplies website if it has a high domain authority.

Rather, you should focus on getting links from reputable sites relevant to your business and have a good reputation amongst the target audience. This will help your website build a strong reputation and attract more visitors.